Digital marketing is known by different forms of names like 'internet marketing', ‘online marketing’ and 'web marketing'. With the
ages of times, the concept of digital marketing has grown many folds especially in developing countries. Digital marketing is like a
bunch of flower which includes digital technologies like search engine optimization, search engine marketing, digital advertising
and many other digital methods. It uses the capability of electronic commerce to trading of goods which support selling, buying and
other services related to products over the internet. With the advent of digital media, end users can access the information about the
product anywhere on the earth at any time. Along with this, nowadays consumers are very shrewd, they not only follow the
company remarks about the product but also follow other mediums like social networking, media and chat forum so that they can
analyse the product more accurately
