The effect of deterioration for items cannot be disregarded in many inventory system and it is a real phenomenon in our life. Along with, few papers considered inventory system under amelioration environment where amelioration occurs when the value or utility of a product increases over time. This paper discussed the development of an inventory model of deteriorating items in presence of ameliorating environment. Here the demand rate is considered as an exponentially increasing over a fixed time horizon and shortages which is partially backlogged. Finally the model is illustrated with the help of a numerical example and the sensitivity of the optimal solution towards the changes in the values of different parameters is also studied.