The present paper investigates the influence of the Impact of Technology on the Marketing of Financial Services. The
area of the study is in Uttar Pradesh state of SBI Bank Customers. The researcher used the quantitative deductive approach and
a questionnaire to collect data. The sample consisted of 90 customer’s (Information Technology, Internet banking, and mobile b
anking), customers which they have using it applications such as they visit through bank service online from anywhere in 20 diff
erent Alpha, Beta, and Gama SBI Bank Customers categories based on probabilistic sampling; the researcher secured confidenti
ality for banks and respondents names.
