Big data is defined by the size of a dataset. Data sets are mostly vast measuring tens of terabytes. Big data analytics is the process of
mining useful information by evaluating different types of data sets. It is used to find hidden patterns, market trends, consumer
preferences, and a lot more for benefiting organization’s decision making.
Businesses are concentrating more on agility and uniqueness rather than consistency and implementing the big data technologies
help the companies achieve that in no time. Big data analytics has not only allowed the firms to stay updated with the changing
aspects but has also let them predict the future trends, sales giving a competitive edge.
Patterns can then be found in historic and transactions of data and can be used to categorize risks and opportunities in the
future. Main role of predictive analytics in relation to predicting is models can find relationships among various factors and measure
risk with a specific set of detailed conditions, and then allocate a score.
