The research paper explores the prospects of tourism and marketing of western Uttar Pradesh. Western Uttar Pradesh
state is rich in tourism products like historical Heritage, culture, food and craft, etc. This can be offered to the tourists. Meerut
region has various tourism products in the form of historical sites of Mahabharata which have been declared as Mahabharata
circuit by the government of Uttar Pradesh state of India. In spite of its high potential in tourism products, Meerut region has
not attracted the maximum number of tourists as expected. The basic purpose of this research paper is to explore the prospects of
tourism in the Meerut region and finding measures for improvement.
