Behavioural finance related to the psychology of investors and its impact in taking financial decision. As we all know
that human are social animal and they have emotion which influence their decisions. The decision which are influenced from
their behaviour leads to inefficient and irrational decision. It involves field that studies how psychological factors affect decision
making under uncertain conditions. Through this research we came to know about the mentality of housewife while they invest
in various investment avenues. Through this we also came to know that their investment decisions are not only get influenced
from the traditional methods of the investment but also from the psychological factors. We used both primary and secondary
method to know effects of behavioural finance on housewife and to study the impact and relevance of behavioural financing in
investment decision of housewife
