E-Commerce is one of the finest branches of the IT industry. With the use of Artificial Intelligence in the e-commerce
sector helps many giants of businesses to fulfil the demands of the customers in an efficient and convenient manner. Artificial
Intelligence is a branch of computer science which is used by many businesses to manage the big data of the products. AI also
helps to retarget potential customers, enhance a better personalization which makes customers to buy products in a good
environment. This paper highlights the role of Artificial Intelligence in E-commerce sector, its application in the e-commerce
industry and some of the basic e-commerce models.