Coupon and promo codes have emerged in recent years as a way for shoppers to save lots of money at checkout on
eCommerce platforms. Retailers can offer site wide discounts, alleviate shipping costs, and give access to special products by
simply sharing a code with consumers. These promotional codes are often the defining reason customers move through the web
checkout process.
It was an e-commerce store selling some stuff. I was checking it out and trying to understand the flow of the target. What I
noticed was, there was no user account system. All you need is to choose the object you want to purchase, add to cart and give
your bank card credentials. That’s it. Very simple? Right.
The research mentioned in this paper is about finding the coupons and how it works
