Currently, we live in an analytical era_ everyone wants to increase their business revenue and also wants to improve
their relationships with their customers. Because they know Customer service plays a major role in their business. It's the
leading indicator for measuring customer loyalty. Identify your unhappy customers, reduce churn, and increase revenue. It's
also a key point of differentiation which helps to attract fresh customers in a competitive business environment.
A golden record is a single, well-defined version of all the data entities in an organizational ecosystem.
