Construction has long been considered dangerous work. In addition, the construction industry is under constant
scrutiny for quality of work. Combining safety and quality management principles and methods capitalizes on the similarities
between these two management concepts to create a single ‘synergistic’ management system for improving both safety and
quality. Behavioural Based Safety (BBS) processes focus on individual behaviours in the workplace that are at the very root of a
high percentage of work-related injuries. Once the critical behaviours have been identified, the BBS process involves an
observer/coach using positive behaviour modification techniques to change employee behaviours. As the percentage of observed
safe behaviours increases, the injury rate should decrease.