Purpose : As per Google India the market potential for e-commerce in Sri Lanka is estimated at LKR 3Bn , approximately 1% of its’ retail market spend, with an annual growth projection of 25-30% p.a until the dawn of 2020. The conceptofe-commerce is now gaining fast popularity in Sri Lanka , where it is imperative that the internet marketers and e-tailers clerly identify the theimperative for developing e-commerce for the Sri Lankan consumer. This study attempts to identify the online purchasing determinants of the youth in procuring consumer electronics.Design / Methodology / Approach Via a detailed literature review, the consumer’s online purchasing intention shopping orientation factors will be investigated based on the responses received via 50 respondents
