iFranchise Group E-Brochure: Expert Consulting Services for Established Franchisors

The iFranchise Group Can Help

MARK SIEBERT CEO

STRATEGIC FOCUS:

To compete effectively, today’s franchisors need a clear vision of who they are and where they want to be. Each project component is designed to advance a clearly-detailed strategic plan.

THE iFRANCHISE GROUP was formed in 1998 to provide the guidance and assistance that innovative companies need to compete in today’s market. Our mission is to put the power of the latest technology and franchise expansion techniques to work for our clients’ success.

REAL-WORLD EXPERIENCE:

The hands-on, no-nonsense approach of the iFranchise Group comes from the real-world experience of its team members. Our recommendations aren’t based on what we’ve learned from textbooks but from decades of experience building some of the world’s most successful franchise companies.

INDIVIDUALIZED APPROACHES:

We provide customized strategies designed to maximize your unique strengths, to work within your available resources, to seize available opportunities, and to achieve your specific objectives.

WORKING INSIDE FRANCHISORS

The iFranchise Group is comprised of consultants who have worked and held senior executive level positions at over 60 different top ranked franchse companies, including the ones listed here... Our senior consultants have hundreds of years of franchise industry experience and averages over 25 years of franchising experience.

Hands-On Experience

Affiliations, Accolades & Achievements

Our consultants have worked with 98 OF TOP 200 FRANCHISORS

as ranked by Franchise Times

Authored three books on franchising and business expansion

RANKED #1

Franchise Consultants/Developers

for seven years in a row in a survey of over 1,100 franchisors

900+ YEARS of combined experience

Our consultants average 25+ YEARS of franchise experience Our consultants have held executive positions at over 60 franchise companies Articles appearing in over 300 publications and over 600 live seminars and podcasts, television and radio interviews.

Services For Established Franchisors

• Territory Analysis

• Cash Flow Modeling

• Fee Optimization

• Business Plans

• Capital Formation Assistance

• Franchisee Onboarding

• Refranchising Consulting

• Exit Strategy Planning

• Ongoing Franchisee Support Programs

• Franchisor Performance Review

• Franchise Relations Enhancement

• Training Programs

• Training Videos

• Quality Control Audits

• Train-the-Trainer Manuals

• Learning Management Systems

• Joint Employment Avoidance

• Primary Research

• Advanced Candidate Profiling

• Brochures

• Marketing Audits

• Sales Audits

• Executive Coaching

• Competitive Benchmarking Analysis

• Dealer Conversion Assistance

• Expert Witness

• Acquisition Due Diligence

Best Practices Audit

Our work with existing franchisors often begins with a “best practices audit” , to determine strengths, weaknesses, and opportunities in key areas such as:

• Sales

• Operations

• Marketing

• Strategic Planning

• Legal

• Organization / Staffing

• Training

• Franchisee

(Surveys)

Full Spectrum

An Integrated Portfolio of Franchise Growth Experts

Full Spectrum Franchise Consulting, a portfolio company of L2 Capital, brings together industry-leading franchise strategy, marketing, and sales organizations into one aligned growth platform. Through iFranchise Group, TopFire Media, and FranDevCo, Full Spectrum supports franchisors at every stage — delivering coordinated expertise across strategy, execution, and expansion.

By uniting advisory, marketing, and franchise development under one umbrella, Full Spectrum provides depth, alignment, and scalability that standalone providers cannot — helping brands grow with clarity, confidence, and control.

FULL SPECTRUM FRANCHISE CONSULTING

TopFire Media

The Leading Franchise Development Marketing and Lead Generation Experts

TopFire Media is a full-service marketing agency focused on franchise development marketing. TopFire works hand-in-hand with franchise strategy teams to ensure marketing execution aligns with system structure, growth stage, and long-term objectives.

KEY CAPABILITIES

• Franchise Development Marketing

• SEO, GEO & AEO

• Digital Franchise Advertising (Search, Social, Display)

• Website Strategy, UX & Conversion Optimization

• PR & Content

• AI Agents’ Marketing Analytics & Performance Reporting

TopFire Media has been recognized as one of the top Franchise Development Marketing Agencies in Entrepreneur’s annual survey of 1,400+ franchisors every year from 2018 through 2025.

OUR VALUE FOR FRANCHISE BRANDS

• Extensive Franchise Industry Presence: 120+ franchise brands supported across diverse growth stages

• Strategic Integration: Aligned with franchise strategy and sales teams for cohesive execution

• AI-Powered Targeting: Proprietary audience of 200,000+ franchise and multi-unit owners

• Performance-Driven: Data-led marketing focused on lead quality and measurable results

• Full-Service Execution: SEO, AI SEO, digital advertising, PR, content, and franchise lead generation

Strategy-aligned marketing built specifically for franchise systems.

FranDevCo Franchise Development & Sales Execution

FranDevCo is a premier franchise development and sales organization helping emerging and established brands scale intelligently.

PROVEN IMPACT

• 1,100+ franchise units placed

• 600+ franchisees awarded

• Deep experience across diverse franchise sectors

With a consultative, brand-first approach, FranDevCo serves as an outsourced franchise sales partner, supporting brands across multiple industries.

INDUSTRY EXPERIENCE HIGHLIGHTS

Residential & Commercial Services • Automotive

• QSR • Fitness • Health & Wellness • Beauty

• Pet • Youth Enrichment • and more franchise sectors

HONORS & RECOGNITION

FranDevCo has been recognized as one of the top Franchise Suppliers in Entrepreneur’s annual survey of 1,400+ franchisors.

FranDevCo has received the Franchising at Work Employee Satisfaction Award.

Beyond sales — a strategic franchise development partner.

Private Equity in Franchising Record Investment Activity. Record Opportunity.

In recent years, private equity investment across the franchise marketplace has reached unprecedented levels. Private equity firms continue to acquire franchise companies at a record pace and at historically high valuations, reflecting strong investor confidence in wellstructured franchise systems.

As a result, an increasing number of franchisors now view private equity and strategic investors as a preferred path to liquidity and exit—provided their systems are scalable, operationally sound, and built for long-term growth.

PROVEN PRIVATE EQUITY OUTCOMES

iFranchise Group helps franchisors prepare for intelligent, sustainable growth, positioning their brands as attractive candidates for private equity investment. To date, more than 50 franchise companies supported by our team have successfully exited to private equity investors.

For franchisors considering an eventual exit, iFranchise Group develops strategic plans designed to strengthen enterprise value and maximize outcomes at exit.

Our private equity advisory capabilities are further enhanced through our

relationship with Boxwood Partners, a boutique investment bank specializing in franchising. Since 2015, Boxwood Partners has completed 80+ transactions, representing approximately $7 billion in aggregate transaction value.

PRIVATE EQUITY & DUE DILIGENCE

EXPERTISE

Much of iFranchise Group’s expertise has been developed through extensive due diligence work conducted on behalf of private equity and investment firms. While iFranchise Group does not perform financial or legal diligence, we are frequently retained to evaluate business

models, franchise systems, and franchisee relations during the acquisition process.

Through this work, iFranchise Group has been engaged by more than two dozen private equity and investment groups, providing us with unique insight into how investors assess franchisors — and what drives valuation, confidence, and deal success.

Whether you are a franchisor preparing your system for private equity investment or an investor seeking expert evaluation of a franchise opportunity, iFranchise Group offers unmatched experience and perspective within the franchising industry.

Preparing franchise systems for investor confidence, valuation, and successful exit.

Established Franchisors We’ve Worked With...

iFranchise Group consultants have worked with plenty of start-up franchisors. However, we also excel at advising and guiding existing franchisors across a variety of industries, including:

• Amazing Lash

• Comfort Keepers • EOS • General Nutrition Centers

Pearle Vision • Senior Helpers

Established Franchisors

We’ve Worked With

iFranchise Group has decades of experience advising established franchisors across a wide range of industries.

CONSUMER & BUSINESS SERVICES

SERVICE (B2B)

• FedEx Office

• Manpower

• Millicare

• Muzak

• PIP Printing

• Snap-on Tools

SERVICE (B2C)

• Bath Fitter

• Chem-Dry

• Coldwell Banker

• Jackson Hewitt

• Mail Boxes Etc. / UPS Store

• Window World

HOTELS

• Crown Plaza

• Doubletree

• Hilton Hotels

• Marriott Hotels

• Omni Hotels

• Quality Inn

• Radisson Hotels

• Ramada

• Renaissance Hotels

• Sheraton Hotels and Suites

• Westin Hotels

FITNESS

• Burn Boot Camp

• Fitness Together

• Fred Astaire Dance Studios

• Gold’s Gym

• Mayweather Boxing + Fitness

• TopGolf

INTERNATIONAL

• Barmetrix (Canada)

• Claire’s (numerous markets)

• Frisby Group / Gundy Corp. (Colombia)

• Goldilocks (Philippines)

• Guinness Imports (Europe)

• IBM (Europe and Argentina)

• M&M Food Market (Canada)

• Pollo Campero (Guatemala)

• Zain (Middle East)

• Zinus/Keetsa Mattress Store (Korea)

Testimonials from Franchisors

“They have such a great reputation, are active in franchising, so when we were thinking about launching our second brand, it was no surprise the first call that I made was to iFranchise Group, and we couldn’t be more pleased. They’ve been great to work with, providing great service, high quality product, and meeting our timeline to get our brand launched on time. iFranchise Group was a great partner. Not only can I recommend wholeheartedly iFranchise Group for any engagement of a brand new franchise but also existing franchises.”

– Shelly Sun, CEO & Co-Founder –

“We engaged iFranchise Group to create our operations manuals for us… They put together a proram for us; they did a great job for us, it was simple procedure. Now, it’s time for us to update them; they are going to come back and update our manuals and make us compliant with our FDD. We’re very pleased to be working with them again.”

– Marla Topliff, CEO –

“I’d like to thank the iFranchise Group for their support and valuable contributions to our system. [They] impressed us with their great experience and strategic thinking. Best of all, many of the recommendations that they provided allowed us to make positive changes in our system. [Their] evaluation and recommendations helped us to work through the change process and arrive at workable resolutions… Thank you iFranchise Group for your great support!”

– Charles Gilbert, Director of Worldwide Franchise Support and Development -

“We interviewed many consulting companies and decided to choose iFranchise Group because of their extensive experience in this area…They led the team in helping us develop a plan of what it would take to make us best-in-class. We implemented their recommendations ...and I’m happy to say that our franchisee community gave us rave reviews in the services we provided as well as the support we gave to them. I would recommend iFranchise Group to anyone looking to restructure their franchise organization.”

– Janis Emplit, COO –

“The iFranchise Group can work at both a strategic and tactical level. The recommendations that they provided to us were specific, actionable, and able to be implemented into our business. We used one of their presentations as an action checklist …and were able to increase our franchise sales from 80 one year, to 160 the following, and 200 the following.”

– Craig Donaldson, President –

“The iFranchise Group far exceeded my expectations. In fact, within two years [we’d] awarded 50 franchises nationwide. We certainly plan on utilizing iFranchise Group in the future as our business grows.”

– Frank V. Fiume, CEO/Founder –

Testimonials from Franchisors

“I had a company called Genghis Grill and we were just starting to franchise and we needed somebody to really help with that. I searched around and I found a company called iFranchise Group. [The] company really showed me what franchising was about and how to properly set up a company to grow, and to grow right. I also started a new company called Which Wich and again we looked towards iFranchise Group to do our operations manuals and to use strategic consultants to help grow our company. We continue to grow. And, trust me, we are going to keep iFranchise Group involved in the process.”

– Jeff Sinelli, CEO & Founder –

“When I assumed responsibility for franchise development for Perkins, one of the first steps I took was to seek out an outside consultant to assess where we were compared to our goals for the future. After a nationwide search, I decided that the iFranchise Group was the firm best equipped for the task at hand, and there hasn’t been a time since that I’ve second guessed that decision. From the time they started the franchise audit process through to the completion of a franchise marketing plan, the iFranchise Group team of professionals impressed us with their levels of knowledge, expertise, and experience. We have established an ongoing relationship. I view the iFranchise [Group] as a part of our team to achieve success.”

– John Morris, Sr. Director of Franchise Development –

“Prior to working with the iFranchise Group we had invested nearly $200,000 in lead generation expenses with nearly no results. The iFranchise Group made recommendations to greatly improve our franchise sales process. After implementing their recommendations, we’ve sold 40 franchises and been able to meet our franchise sales goals for the first time. I would highly recommend the iFranchise Group for any company that’s serious about improving its franchise sales efforts.”

– Chris Leavitt, Vice President –

“We hired iFranchise Group to work with me and my executive team to develop Togo’s franchising, and it’s been a great success. We hired them to look at our total business model, not just franchising. They were hired to help us in all aspects of our business, including real estate, site selection criteria, operational excellence, lead generating strategies. Every CEO is looking for the best value added services when they go the outside consulting route. iFranchise Group is the best valued added consulting services I’ve ever seen and worked with because they do deliver what they promise.”

– Tony Gioia, CEO

–

“I really cannot emphasize enough how important the iFranchise Group can be to either a start-up or even a mature franchisor. If you work with the best in the business, success follows. And the iFranchise Group is the best. Period.”

– Pat Walls, COO –

Resource Library

Free Book Excerpt

Read an excerpt from the ultimate how-to guide to employing franchising as a growth strategy.

How To Franchise My Business

Check out this 3-minute video if you want to franchise your business.

International Business Expansion

Explore international business expansion issues and pros and cons of franchise and non-franchise systems.

12 Criteria for Franchisability

Learn 12 predictive criteria that assess the readiness of a company for franchising.

Nuts & Bolts of Franchising

Overview of franchising strategies and requirements from our franchise consultants.

Acid Test

Complete 12-step equation from iFranchise Group measure a franchisee’s projected return on Investment.

Franchise Success Cycle

In infographic form, this success cycle demonstrates the predictability of franchise marketing and sales.

Converting Licenses to Franchises

This paper explores the business issues and pros and cons of franchise and non-franchise systems.

Franchise Marketing & Sales Best Practices

iFranchise Group experts detail top 5 tips for franchise marketing and sales.

How to Franchise a Business

Watch franchising expert Mark Siebert’s full 90-minute seminar on how to franchise.

The Cost of Franchising

Learn about the costs involved in franchising a business from franchise expert Mark Siebert.

When to Franchise a Business

Franchise expert Mark Siebert gives advice on knowing when to franchise.

Quality Control in Franchising

Franchise expert Mark Siebert reveals four pillars of franchise quality control.

Schedule a consultation with one of our senior advisors to discuss how you can improve your current franchise system.

Let Your Goals Dictate Your Plan of Action

iFranchise Group can help you make strategic decisions based on your growth goals, exit plan, and more ...and let those dictate the path you take.

QUESTIONS TO ASK

• What are your organization’s five-year goals?

• What kind of capital and human resources will it take to get there?

• Is your company aligned with current franchising best practices?

• How are you positioned against your competitors?

• Have you optimized your franchise support processes?

• Are you satisifed with your franchisee relationships?

• Are you concered about franchisee litigation?

• Are you tracking the right KPIs to monitor and improve performance?

• Do you have the right staffing in place?

• Is everyone on your team aligned with your goals and pulling in the right direction?