(5) best practices for marketing franchise opportunities (ms & mj)

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About us

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Overview of Franchise Marketing

Paradigm for Franchise Marketing Tools for Franchise Marketing Working with Brokers Diagnosing Sales and Marketing Problems

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A Digitally-Integrated Approach

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Website Development Public Relations Social Media LinkedIn Branding Content Development Search Engine Optimization Pay-Per-Click Advertising Lead Generation

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© 2016 iFranchise Group. All Rights Reserved.

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27 consultants across four functional specialties 500+ years of experience in franchising 98 of top 200 franchisors 200+ articles and 30+ years of consulting experience

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More “senior level” experience ◦

Former CEOs, CFOs, EVPs of two dozen major franchise companies

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Experience with start-up and established franchise programs Strategic Planning Quality Control Marketing Implementation and Organizational Development

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More Data = Better Data (track 200,000+ leads)

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Franchise Dynamics ◦ ◦ ◦ ◦ ◦

Will provide copy of presentation upon request 

Lots of material to cover – so please hold your questions until the end

Nation’s premier franchise sales outsourcing firm Sold over 2,000 franchises since 2010 making it “Top 10” each year 25 sales and marketing professionals who have collectively sold over 7,000 franchises 400 additional years of franchise experience Former Senior Executives at Cendant, Chem-Dry, The Dwyer Group, LINE-X, Management Recruiters International, Ponderosa, TCBY, Ziebart, and other national brands

TopFire Media ◦ ◦ ◦

Nation’s first fully integrated media firm -- SEO, PPC, Social, Blogging, PR, and Mobile Both brand/consumer focused and franchise lead generation Recent honors and awards:   

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Adia (now Adecco), Armstrong Tile, Auntie Anne’s, Dunkin’ Donuts, LINE-X, Pearle Vision, McDonald’s, PIP Printing, Schlotzsky’s, Snap-on Tools, Snelling & Snelling, and other national brands

Breadth across four functional areas ◦ ◦ ◦ ◦

National recognized Public Relations Agency One of the nation’s premier digital media agencies One of the few with a franchise specific focus Both consumer and franchise lead generation practices

© 2016 iFranchise Group. All Rights Reserved.

27 consultants with over 500 years of franchise experience Our consultants have worked with 98 out of the top 200 franchise companies worldwide Offices: Chicago, Los Angeles, Dallas, Toronto, Dubai, Jeddah

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Matthew Jonas, President, TopFire Media ◦ ◦ ◦ ◦

More hands-on experience than any other firm ◦ ◦ ◦

Mark Siebert, CEO, the iFranchise Group

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© 2016 iFranchise Group. All Rights Reserved.

Best new agency (Ragan & PR Daily Ace Awards) Best Website Finalist (PR News) Best Media Relations Campaign Finalist (PR News)

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