IFAMA 2025 World Conference Program

Leveraging Food & Bioenergy with Innovation and Sustainability

CONFERENCE PARTNERS

23–26 June, 2025

ABOUT OUR PARTNERS

ABOUT HARVEN AGRIBUSINESS SCHOOL

Harven Agribusiness School is a modern, international institution dedicated to preparing the next generation of agribusiness leaders. Its programs include undergraduate degrees, MBAs, corporate education, exchanges, and digital platforms—all designed to immerse students in every link of the agribusiness chain. Courses, taught by national and international experts, emphasize entrepreneurship, ESG, soft skills, user experience, and data science. Backed by Markestrat’s global consulting experience and Grupo SEB’s educational leadership, Harven offers a unique blend of market relevance and academic excellence—making it the ideal host for IFAMA’s global agribusiness conference.

ABOUT FB GROUP

FB Group is one of Brazil’s premier event organizers, honored with the Tourism Quality Seal and seven Caio Awards. Known for creativity and innovation, the company delivers high-impact technical, scientific, corporate, and networking events with a strong focus on agribusiness. By bringing together companies, rural producers, researchers, and industry professionals, FB Group fosters knowledge exchange, technology transfer, and sustainable development. Their strategic communication and innovative solutions strengthen connections between brands and consumers, promote access to products and services, and help accelerate sector growth—making them an invaluable partner in planning IFAMA 2025.

FROM IFAMA’S PRESIDENT

AIDAN CONNOLLY President, IFAMA

Dear Colleagues,

As President, I am proud to reflect on what has been an exceptionally successful time in IFAMA’s history. At a moment when the agri-food sector faces unprecedented change, the International Food and Agribusiness Management Association (IFAMA) has never been more important. Our industry stands at a crossroads, shaped by rapid technological advancements, the urgency of climate resilience, shifting consumer demands, and geopolitical uncertainties. With these challenges come immense opportunities—and IFAMA is uniquely positioned to help our global community seize them.

Reflecting on our Mission

For more than three decades, IFAMA has been a leader in fostering collaboration, innovation, and knowledge-sharing among agribusiness professionals, academics, and policymakers. Our mission—to advance the global food and agribusiness sector through education, research, and networking—has never been more critical.

This year’s World Conference in Brazil reflects that urgency, with a focus on five themes: sustainability and climate resilience, digital transformation, food security and equity, and the leadership required to attract and develop the next generation of talent. These are not simply industry concerns; they are human challenges, and IFAMA is committed to being at the forefront of global solutions.

Priorities for 2025 and Beyond

Looking ahead, our priorities are clear. We will

amplify collaboration by deepening partnerships with global organizations such as FAO, the World Bank, and the World Economic Forum, while also expanding our regional networks to elevate voices from smallholder farmers to multinational corporations. We will drive innovation by advancing initiatives in regenerative agriculture, agtech adoption, and supply chain resilience, and by creating platforms for startups and investors to connect. And we will continue to empower leaders by offering executive education, leadership forums, and programs that promote diversity, equity, and inclusion—because the challenges of our sector require the full breadth of talent and ideas.

How can you help IFAMA?

The strength of IFAMA lies in the active participation of its members. I encourage you to contribute in ways that inspire you—whether by attending events, serving on a committee, mentoring the next generation, or advocating for IFAMA’s mission within your organizations and networks. Each of us plays a role in shaping a food system that is sustainable, equitable, and prosperous for all. Thank you for your trust and commitment. I look forward to working with you as we continue this journey—connected, inspired, and action-oriented. Warm regards,

Aidan Connolly President, IFAMA

2025 PLANNING COMMITTEE

IFAMA President

Aidan Connolly

AgriTech Capital, USA

Conference Co-Chair

Marcos Fava Neves

Harven Agribusiness School and São Paulo University, Brazil

Conference Co-Chair

Roberto Fava Scare

Harven Agribusiness School, Brazil

Conference Co-Chair

Daiana Bisognin Lopes

FB Group, Brazil

Symposium Chair

Rodrigo Lourenco Farinha

Fundação Getulio Vargas (FGVEAESP), and Markestrat, Brazil

Best Paper Chair

Ram Acharya

New Mexico State University, USA

Case Conference Co-Chair

Bernardo Piazzardi

Austral University, Argentina

Case Conference Co-Chair

Susana Falcão

Fondation Ondjyla, Switzerland

Student Case Competition Co-Chair

Juan José Bolaños

Ceiba Consulting Co., Costa Rica

Student Case Competition Co-Chair

Luis Umaña Timms ISAM, Spain

Student Case Competition Co-Chair

Louis Batley

AGFIRST, New Zealand

WELCOME TO IFAMA 2025 BRAZIL

Dear Participants of IFAMA 2025,

It is with great joy and pride that we welcome you to Brazil, to the city of Ribeirão Preto, and to the Harven Agribusiness School for the 35th Annual IFAMA World Conference. Hosting you here is not only an honor but a historic moment for the international agribusiness community. For the first time, this prestigious global gathering takes place in Brazil—a country that plays a leading role in feeding the world and shaping the future of sustainable food systems.

Brazil’s agribusiness sector is a powerhouse, responsible for nearly 25% of our GDP, over 40% of exports, and a major source of innovation, technology, and inclusive development. From grains to livestock, from biofuels to tropical fruits, our production and supply chains are central to global food security. Hosting IFAMA in Brazil is both a recognition of this relevance and a powerful opportunity to exchange knowledge, foster collaboration, and build new bridges between nations.

This conference also marks a very special milestone for us at Harven Agribusiness School. Harven was created with a bold mission: to educate the next generation of agribusiness leaders with global perspective, ethical values, and a deep understanding of the complexity of modern food systems. Our roots are directly linked to IFAMA. Inspired by its vision, network, and academic rigor, Harven was founded by professionals, scholars, and entrepreneurs who have long been engaged with the IFAMA community. In many ways, you could say Harven was born from IFAMA.

Ribeirão Preto is the perfect setting for this encounter. Often referred to as the “Capital of Agribusiness” in Brazil, Ribeirão is located in the heart of one of the most productive agricultural regions in the world. With a vibrant economy, high quality of life, strong academic institutions, and a dynamic entrepreneurial ecosystem, the city reflects the best of Brazilian agribusiness and innovation. We are thrilled to introduce you to this unique region.

This is a special time to connect, reflect, and grow— both professionally and personally. We invite you not only to engage with the rich academic and business content of the conference, but also to embrace the full experience of being here. In addition to the forum, case competition, and business meetings, we encourage you to explore our local culture, walk through our parks and experience Brazilian hospitality firsthand.

At Harven, we believe that a fulfilling professional life includes more than work. During your stay, take time to move your body—whether it’s walking, running, or joining exercise sessions. Recharge your energy and stimulate creativity with physical activity and healthy routines. Ribeirão Preto offers excellent options for outdoor fitness, from beautiful trails to modern gyms and wellness spaces.

And of course, don’t forget to have fun! Enjoy our music, taste our cuisine, and celebrate the diversity and joy of Brazilian life. From a cup of local coffee to a samba night out, this week is about connecting minds and hearts, building long-term relationships, and creating unforgettable memories together.

Once again, welcome to Brazil, welcome to Ribeirão Preto, and welcome to Harven. We are thrilled to host you, learn with you, and grow alongside this inspiring global community. May IFAMA 2025 be a turning point in your professional journey and a celebration of the future of agribusiness.

Warm regards,

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2025 GLOBAL AWARD RECIPIENTS

INTERNATIONAL WOMEN IN AGRIBUSINESS AWARD

Beth Bechdol

Beth Bechdol, FAO Deputy Director-General, exemplifies outstanding global agribusiness leadership. Raised on a multi-generational grain farm, she now oversees Plant Production/Protection and Land/ Water divisions, promoting innovative agricultural technologies and sustainable practices. As acting IPPC Officer, she champions e-Phyto solutions for efficient trade. Leading FAO’s Women’s Committee, she actively empowers women across the network while regularly visiting member countries to inspire youth and women in farming, driving inclusive agrifood system transformation worldwide.

DISTINQUISHED SERVICE AWARD

Decio Zylbersztajn

Professor Decio Zylbersztajn, IFAMA founding father and 2003 Fellows Award recipient, revolutionized agribusiness by introducing Transaction Cost Economics to agricultural systems. His landmark 1999 paper “Strictly Coordinated Food-Systems” fundamentally changed supply chain understanding. Founding PENSA in 1991, he created Brazil’s premier agribusiness research center. With over 1,600 citations across 153 works and mentoring 100+ graduate students now leading globally, he embodies the Distinguished Service Award’s spirit through decades of transformational impact.

RISING STAR AWARD

Mario A. Ortez

Dr. Mario Ortez, Virginia Tech Assistant Professor of Agribusiness and Entrepreneurship, exemplifies leadership through academic excellence and entrepreneurial vision. Dr. Ortez designs courses empowering future agribusiness leaders while conducting extension work improving farmer livelihoods through financial tools, market intelligence, and AI/data techniques. His mentoring commitment shines through evolution from IFAMA Competition participant to securing funding and leading student teams, demonstrating dedication to developing the next generation.

2025 STUDENT CASE COMPETITION TEAMS

CO-CHAIRS:

Juan Jose Bolaños Ceiba Consulting Co (Costa Rica)

Luis Umana Timms ISAM (Spain)

Louis Batley AGFIRST (New Zealand)

DIVISION UNIVERSITY OR INSTITUTION COUNTRY ADVISOR

California State University, Chico USA Italo Lima

Harven Agribusiness School – 1 Brazil Flávio Valério

Harven Agribusiness School – 2 Brazil Flávio Valério

Harven Agribusiness School – 3 Brazil Flávio Valério

Undergraduate

Illinois State University USA Iuliia Tetteh

South Dakota State University – 1 USA Nicole Klein

South Dakota State University – 2 USA Nicole Klein

University of Illinois USA Meredith Blumenthal

Zamorano Pan-American Agriculture School – 1 Honduras Julio Rendón

Zamorano Pan-American Agriculture School – 2 Honduras Julio Rendón

Virginia Tech USA Mario Ortez

Kansas State University USA Aleksan Shanoyan

Elsenburg Agricultural Training Institute South Africa Nandipha Mbizana

International Team Australia/USA Christina Connolly Graduate

Kansas State University USA Aleksan Shanoyan

University of the Free State South Africa Henry Jordaan

Zhejiang University China Chungchou Tsai

Purdue University USA Trey Malone

University of California, Davis USA Rachel Goodhue

University College Cork Ireland Tracy Bradfield

Texas A & M University USA Karen Lephley

Food HQ – 1 New Zealand Erena Hawkins

Food HQ – 2 New Zealand Ebony Leake

Harven Agribusiness School Brazil Flávio Valério

2025 STUDENT CASE COMPETITION SPONSORS

Founded in 1977 as part of the SLC Group, SLC Agrícola has grown into one of Brazil’s most influential agribusiness companies. Headquartered in Porto Alegre, the company operates 23 production units across seven states, producing soybeans, cotton, and corn while also integrating livestock operations. Its model emphasizes efficiency and sustainability through mechanization, crop rotation, no-till farming, and integrated crop-livestock systems.

SLC Agrícola is recognized for aligning productivity with responsibility. The company preserves native vegetation, invests in advanced resource-efficient technologies, and applies waste management practices based on reduce, reuse, and recycle principles. Certified under international standards, it also invests in local communities through youth, education, and sports initiatives while prioritizing worker safety and professional development.

By combining scale, innovation, and sustainability, SLC Agrícola plays a vital role in Brazilian agribusiness and contributes significantly to global food security.

The IFAMA 2025 Student Case Competition gives students and young professionals the opportunity to address real challenges faced by industry leaders like SLC Agrícola. This experience cultivates talent, inspires creative solutions, and fosters global collaboration.

We gratefully thank SLC Agrícola for their generous sponsorship.

Founded in 2007, Atvos has become one of Brazil’s leading bioenergy companies, transforming sugarcane into renewable energy, ethanol, VHP sugar, and electricity from biomass. With eight agroindustrial units across four states, the company is fully mechanized and capable of processing millions of tons of sugarcane each year. Its scale and innovation place Atvos at the forefront of Brazil’s renewable energy sector.

Atvos is recognized for embedding sustainability into every aspect of its operations. The company advances Brazil’s decarbonization goals, issues carbon credits, conserves native vegetation, and invests in soil recovery and emissions management. Through its “Social Energy” program, Atvos supports education, health, culture, and infrastructure projects, improving the lives of more than 160,000 people in local communities.

By producing clean energy and modeling responsible growth, Atvos strengthens Brazilian agribusiness while contributing to global sustainability.

The IFAMA 2025 Student Case Competition enables students and young professionals to develop innovative solutions to real-world challenges faced by companies like Atvos. This unique platform cultivates future leaders, sparks creativity, and fosters collaboration across borders.

We warmly thank Atvos for their generous sponsorship.

2025 STUDENT CASE COMPETITION WINNERS

Undergraduates

CALIFORNIA STATE UNIVERSITY, CHICO (USA)

Lindsey Dillon, Karla Ahumada Regalado, Luis Gomez

Early Career Professionals

“As we navigate the global energy transition, the future of sustainable agriculture depends on the innovative minds we cultivate today. The IFAMA Student Case Competition demonstrates this perfectly – watching these talented students tackle real-world challenges with fresh perspectives reinforces my confidence in the next generation of agribusiness leaders.”

Bruno Serapião CEO, Atvos (BRAZIL)

Graduates

PURDUE UNIVERSITY (USA)

Gustavo de Souza, William Hammer, Miriam

“It was a great pleasure for SLC Agrícola to sponsor the IFAMA 2025 Student Case Competition. The experience of seeing students and professionals at the beginning of their careers from around the world analyzing our challenges and proposing innovative solutions reinforces the importance of the connection between academia and practice in agribusiness.”

Aurélio Pavinato

CEO, SLC Agricola (BRAZIL)

ACADEMIC SYMPOSIUM

* = Person presenting the paper

Teaching Case

Special Session

8:30 – 9:00 Symposium Kick-Off

DABI BUSINESS PARK AUDITORIUM

Dr. Rodrigo Farinha

2025 Academic Symposium Chair, Fundação Getulio Vargas – São Paulo School of Business (Brazil)

MONDAY, 23–JUNE

Roberto Fava Scare

General Director and Founder of Harven Agribusiness School, Founding Partner of Markestrat Agribusiness (Brazil)

9:00 – 10:00 Keynote 1: Native Ecosystem Revitalization Agriculture – Leontino Balbo Junior

DABIPARK AUDITORIUM

Leontino Balbo Junior is Executive Vice President of Native Organic Products, the organic division of the Balbo Group—a family-owned agribusiness that has operated in Brazil’s sugarcane sector since the early 1900s Under his leadership, Native has become the world’s largest producer of organic sugar and ethanol, with sustainable products reaching over 60 countries and serving sectors ranging from food and beverage to cosmetics and pharmaceuticals As Agricultural Director of Usina São Francisco and Director of Usina Santo Antonio, Leontino has spearheaded an agroecological transformation that integrates productivity with biodiversity conservation, soil regeneration, and carbon sequestration . His work has redefined what’s possible in large-scale farming—proving that high-yield agriculture can also restore ecosystems and uplift communities

Leontino Balbo Junior

Agricultural Director, São Francisco Mill; Director, Santo Antonio Mill; Commercial Director, Usina São Francisco; Executive Vice President, Native Organic Products

10:00 – 10:30 Coffee Break LOBBY

SESSION 1 10:30 – 12:30

1A Digital Transformation | Room: Ourofino | Moderator: Nadia De Barros Alcantara

10:30 – 10:54 Digital Transformation in the Agricultural Supply Chain Elder Bruno*, Nuffield BR, Maxxagro Smart Business (Brazil)

10:54 – 11:18 From A to A Premier: Freshippo’s New Retail Model for Empowering Agriculture through Digitalization Zhechen Chua, C Yec, D M Trentine, L Weif, Zhejiang University; W Yub, Ningbo University; Y Luod, Hangzhou Freshippo Network Technology Co , Ltd (China)

11:18 – 11:42 IOT-Driven Transformation in Agribusiness: A Comprehensive Framework for Impact Assessment Nadia De Barros Alcantara*, R B Filho, C Mourad, Institute of Management Foundation–FIA; A Nicolella, C A Bonacim, F Vieira, L Piola, University of São Paulo (Brazil)

11:42 – 12:06 Innovation Into Circular Ecosystems: The Implementation of a Digital Platform in the Food Redistribution Network of Milan Urban Municipality Giulia Valentini*, A . M . Rizzuni, Polytechnic University of Milan (Italy)

12:06 – 12:30 Impact of Trade Facilitation, Digitalization and Sector-Specific Measures on Agricultural Trade Allen M Featherstone*, Yann Duval, C Utoktham, UN’s Economic and Social Commission for Asia and the Pacific (ESCAP)

1B Innovation in Agribusiness | Room: Massey Ferguson | Moderator: Sharon Lucock

10:30 – 10:54 Adding Value to Indigenous Brands Through Collaborative Marketing: Learning from a Māori Grower Collective and a Global Kiwifruit Corporate Hiraina Tangiora*, X Lucock, D Dean, H Matunga, Lincoln University (New Zealand)

10:54 – 11:18 Disturbance – Adaptation: The “Alcachofas Platenses” Case Mariano Villani*, F Mogni H Palau, S Senesi, University of Buenos Aires (Argentina)

11:18 – 11:42 Effects of Technological Adoption on Coffee Productivity in Patrocínio, Brazil Isabela Romanha De Alcantara*, C . E De F . Vian, University of São Paulo (Brazil)

11:42 – 12:06 Sustainable Biofertilizer In Promoting Regenerative Agriculture Cornel Michael Dominick*, International Institute of Tropical Agriculture (United Republic of Tanzania)

1C Cooperatives & Associations | Room: Minerva Foods | Moderator: Susana Falcão

10:30 – 10:54 Goplan: Governing a Unique Franchise Business Founded from An Association Fábio Matuoka Mizumoto*, Markestrat and Harven Agribusiness School; A C Rodrigues, R P Bocchi, Markestrat (Brazil)

10:54 – 11:18 Entrepreneurial Women Transforming Angola’s Informal Market: The Case of Chibia – Huíla Susana Falcão*, Fondation Ondjyla (Switzerland), SEIVA – Association for Agribusiness and Entrepreneurship (Angola); C Maltez, J da Yoba (Angola)

11:18 – 11:42 Governance, Property Rights, and Succession in Agricultural Cooperatives of Mato Grosso Do Sul João Luiz Brandão*, J L G . G Brandão, S Caleman, Federal University of Mato Grosso do Sul (Brazil)

11:42 – 12:06 The Role of Farmers’ Cooperatives and Associations as an Innovation System in Agriculture in Creating Competitive Advantage and Fostering Social-Economic Transformation Among Peasant Farmers in Uganda Alex Kaliro*, Akaliro Investiments Uganda Limited (Uganda)

12:06 – 12:30 Improving Efficiency Through Communication and Stakeholder Interrelationships in Emerging Farming Co-Operatives, South Africa Nkele Malahlela*, O J Oyesuntimi, North West University Mahikeng (South Africa)

1D Risks & Resilience in Agriculture | Room: São Martinho | Moderator: Anathi Makamane

10:30 – 10:54 Enhancing Rural Livelihoods and Empowering Youth Through Agripreneurship: An Analysis of the Comprehensive Rural Development Programme in Qwaqwa, Free State, South Africa Anathi Makamane*, Z Khetsha, University of the Free State (South Africa)

10:54 – 11:18 The Financial Implications of Diversifying Wine Grape to Include Citrus in the Robertson Area, Western Cape, South Africa Blanché Chenay Williams*, O Perel, University of the Western Cape (South Africa)

11:18 – 11:42 Returns and Volatility of Stocks in the Agrifood Sector: The Case of the S&P Food & Beverage Select Industry Index Mario Ortez Amador*, Virginia Tech; G Mashange, University of Illinois UrbanaChampaign (USA)

1E Farmers Resilience | Room: Sistema OCESP | Moderator: Nic Lees

10:30 – 10:54 Factors Affecting Adoption of Digital Technologies by Resource-Constrained Smallholder Farmers in the Eastern Cape Province, South Africa Nasiphi Vusokazi Bontsa Tafeni*, A Mayekiso, L Gwala, A Mushunje, University of Fort Hare (South Africa)

10:54 – 11:18 Weathering the Storm: New Zealand Farmer Resilience to Climate-Related Disasters Nic Lees*, S Lucock, Lincoln University (New Zealand)

11:18 – 11:42 Case in Point: Quantifying the Impact of Power-Outages on South African Agricultural Value Chains Kandas Cloete*, M . Van Der Merwe, T . Davids, F . Meyer, L . Pienaar, University of Stellenbosch (South Africa)

11:42 – 12:06 Resilience of Commercial Livestock Farmers to Agricultural Drought: Implication for Agribusiness of South Africa Yonas Bahta*, F Mare, University of the Free State (South Africa)

1F Agribusiness Mgmt & Entrepreneurship | Room: AMAGGI | Moderator: Letícia Martinez

10:30 – 10:54 Agraria, a Cooperative Committed to the Future Marcos Fava Neves*, A A De Freitas, M A B Dos Santos, L F Martinez, University of São Paulo (Brazil)

10:54 – 11:18 Villela De Andrade Family: Balancing Tradition and Innovation After 100 Years Fábio Matuoka Mizumoto*, Markestrat and Harven Agribusiness School; R P Bocchi, A C Rodrigues, Markestrat (Brazil)

11:18 – 11:42 Institutional Arrangements for Agricultural Supply and Land Access By Processors in the Bioenergy Productive Chain in Brazil Antonio Carlos Lima Nogueira*, Agrilogus Consultoria Empresarial (Brazil)

11:42 – 12:06 Coffee Consumption by Generation Z: An Exploratory Multiple Correspondence Analysis Jaim José da Silva Junior, E Presotto, M I Rodrigues, University of Brasília (Brazil)

12:06 – 12:30 Simplifying the Coffee Value Chain by Connecting the Producer to the Consumer: The Case of Veroo CaféLeticia Martinez*, Harven Agribusiness School; M F Neves, M B Carísio, University of São Paulo (Brazil)

1G Social Capital and Inclusion | Room: SLC | Moderator: Hernán Palau

10:30 – 10:54 Social Capital as a Driver of Competitiveness in the Citrus Sector: A Comparative Analysis Between Entre Ríos and Corrientes Fernando A Mogni*, S Senesi, H Palau, M Villani, University of Buenos Aires (Argentina)

10:54 – 11:18 Socioeconomic Factors Influencing Participation in the Production and Value Addition Activities of Indigenous Leafy Vegetables: Lessons from Rural Home Garden Farmers in Alfred Nzo District, South Africa Anele Mayekiso*, A Khoza, L Gwala, N V Bontsa-Tafeni, University of Fort Hare (South Africa)

11:42 – 12:06 Market Power and Quasi-Rent Capture in the Dairy Agribusiness Subsystem of Lambayeque, Peru Hernán Palau*, J . C . D . Cubas, S . Senesi, University of Buenos Aires (Argentina)

12:06 – 12:30 Evidences of Plural Forms of Governance on Cattle Beef Retail Companies in Argentina Hernán Palau*, M Trachta, S Senesi, University of Buenos Aires (Argentina)

1H Agribusiness Sustainability | Room: Atvos | Moderator: Tássia Gerbasi

10:30 – 10:54 Brazil’s Path to Sustainable Dairy: A Comparative Institutional Analysis of Organic and Low-Carbon Milk Production Renan Rosolem Machado*, University of São Paulo; V L dos S Silva, P S B Schnaider, University of São Paulo; M de M B Vinholis, Brazilian Agricultural Research Corporation-EMBRAPA (Brazil)

10:54 – 11:18 FERTBEM: A Sustainable Idea to Do Good Tássia Gerbasi, Harven Agribusiness School; L Claudino, L C Leite, Markestrat; L S Prado, Markestrat and Harven Agribusiness School (Brazil)

11:18 – 11:42 Case Study Nugali Chocolates: Bean To Bar Sustainability Clarice Zimmermann, R S Machado, F C de A . Saraiva, B . N Rossi, Higher School of Advertising and Marketing–ESPM (Brazil)

11:42 – 12:06 Modelling the Determinants of Maize Irrigators’ Intention to Adopt Water-Saving Technology in South Africa Markus Monteiro, Y T Bahta, H Jordaan, University of the Free State (South Africa)

1I Agribusiness Sustainability | Room: Carmeuse | Moderator: Attawan Guerino Locatel Suela

10:30 – 10:54 Computable General Equilibrium Model for Analysis of the Payment for Environmental Services in the Brazilian Cerrado Attawan Guerino Locatel Suela*, State University of Santa Cruz; C Z De Lima, FGV Agro; R Wolf, Center for Global Trade Analysis; I M Trotter, Federal University of Viçosa (Brazil)

10:54 – 11:18 Sustainable Agribusiness Through Education: Lessons from Brazilian’s Crop Protection Containers Reverse Logistics Marilene Iamauti*, M Okamura, G Peixoto, F Cardozo, National Institute for Processing Empty Packages – INPEV (Brazil)

11:18 – 11:42 Sustainable Innovation in Pet Food Supply Chain: Pet Owners Preference and Purchase Likelihood of Insect Protein Based Pet Food Lonnie Hobbs, A Bimonte, A Shanoyan, Kansas State University (USA)

11:42 – 12:06 Leveraging Value Chain Governance for Regenerative Agriculture: Enhancing Sustainability and Climate Resilience in Pakistan’s Potato Industry Hafiz Azhar Rasool*, Namal University, Mianwali (Pakistan), University of Florida (USA), University of Agriculture, Faisalabad (Pakistan); H Badar, University of Agriculture, Faisalabad (Pakistan); T D Blare, University of Florida (USA), International Potato Center (Ecuador); A Ghafoor, University of Agriculture, Faisalabad (Pakistan)

12:30 – 14:00 Lunch

13:00 – 16:00 Student Case Competition Presentation to Judges | Rooms: SLC, Atvos, Carmeuse

These sessions are only open to SCC competitors and judges. Closed to all other attendees.

SESSION 2 14:00 – 16:00

2A Innovation in Agribusiness | Room: Ourofino | Moderator: Leoncio Fernández Jerí

14:00 – 14:24 Transparency and Organizational Structure in Digitainable Agri-Food Supply Chain Networks Verena Otter*, Wageningen University (Netherlands)

14:24 – 14:48 Scaling and Sustaining Digital Agricultural Services in Nigeria: Opportunities and Challenges Edward Mabaya*, J B Babadara, Cornell University (USA)

14:48 – 15:12 Perú: Innovation in Agribusiness with Blueberries Leoncio Fernández Jeri*, National Agrarian University (Peru)

15:12 – 15:36 Water That Nourishes: The Impact of Rainwater Cisterns on Food Consumption in Brazil’s Semi-Arid Region Caroline de Deus*, M . M da Costa Silva, Federal University of Viçosa (Brazil)

15:36 – 16:00 Value Matrix: A Methodology to Guide the Modernization of Wholesale Food Markets Altivo Cunha*, FAO - Food and Agriculture Organization of the United Nations and FIA Business School; C B Mourad, N de B Alcantara, L A M de Castro, FIA Business School (Brazil)

2B Food Security & Consumer Markets | Room: Massey Ferguson | Moderator: Hayk Khachatryan

14:00 – 14:24 Local Branding and Consumer Behavior: Insights from Florida’s Blueberry Market Hayk Khachatryan*, Y Jeon, B Kassas, L House, University of Florida; X Wei, University of Maryland-Extension; R Nayga, Texas A&M University (USA)

14:48 – 15:12 The Impact of Socioeconomic Factors on Meat Consumption: A Panel Regression Approach for Data from 180 Countries Otávio Celidonio*, D Maciel, Federal University of Mato Grosso (Brazil)

15:12 – 15:36 Navigating Food Insecurity and Rising Costs: Assessing Food Affordability and Dietary Trends Among Canadian Young Adults Sadaf Molalei*, University of Guelph (Canada)

2C Food Waste | Room: Minerva Foods | Moderator: Ana Luiza Camargo Cunha

14:00 – 14:24 Food Waste Scenario of Midwest Brazilian Families Izabella Gomes Escobar*, Y Casagranda, A F Razuk, L L E Dias, K F de Oliveira, Federal University of Mato Grosso do Sul (Brazil)

14:24 – 14:48 A Systematic Literature Review of Corporate Practices of the Food Industry to Prevent and Mitigate Food Waste and Food Loss Ana Luiza Cunha*, V L Silva, University of São Paulo; B L Avelhan, José Luiz Egydio Setúbal Foundation; D Barbiani, L D Lacerda, G Pigatto, Unisinos; G Santini, São Paulo State University (Brazil)

14:48 – 15:12 Measuring and Managing Surplus Food, Food Waste and Discards. Data from the Italian Food Transformation Industry Giulia Valentini*, N Randellini, G Scotti, P Garrone, Polytechnic University of Milan (Italy))

15:12 – 15:36 Food Loss and Waste and Corporate Social Responsibility: An Integrative Framework Luciana Florencio De Almeida*, A . S Silva, T . V . R Rodrigues, Higher School of Advertising and Marketing (Brazil)

2D Empowering People in Agribusiness | Room: São Martinho | Moderator: Mariano Villani

14:00 – 14:24 Leveraging Innovation to Combat Salinization in Argentina: A Bilateral Collaboration for ClimateSmart Agriculture Nacho Elena*, S Senesi, D Rotili, M Villani, F Mogni, University of Buenos Aires (Argentina)

14:24 – 14:48 Determinants Influencing Women’s Involvement in Cassava Production in South Africa: Climate Change Adaptation and Mitigation Strategies in Agrifood Systems Walter Shiba*, S Molepo, B Dube, National Agricultural Marketing Council (South Africa)

14:48 – 15:12 Dombe 4.0 Project – The Impact of Family Farming on the Global Economy: The Case of Angola Susana Falcão*, Fondation Ondjyla (Portugal); J . M . Wanassi, SEIVA - Association for Agribusiness and Entrepreneurship (Angola); B Piazzardi, Austral University (Argentina)

15:12 – 15:36 The Value of Student Experiential Learning Gregory A Baker*, Santa Clara University (USA)

2E

Institutional Innovations & Value Chains | Room: Sistema OCESP | Moderator: Julio Cortarelli

14:00 – 14:24 Do Trade Agreements and Historical Relationships Enhance Spice Trade? Ram N Acharya*, New Mexico State University; K Timsina, Nepal Agricultural Research Council (Nepal)

14:24 – 14:48 Feasibility of Wheat Self-Sufficiency in Brazil in the Short and Medium Term: Implications for Argentina’s Wheat Agribusiness System Hernán Palau*, D Puppi, S Morena, S Senesi, University of Buenos Aires (Argentina)

14:48 – 15:12 Trade or Trap? The Impact of EU Trade Policies on South Africa’s Agri-Food Exports Melissa Van Der Merwe*, Stellenbosch University; I . Zdráhal, F Lategan, Mendel University in Brno (South Africa)

15:12 – 15:36 Chinese Import Demand Analysis for U.S. Sorghum: Considering Macroeconomic Variables Lal Khan Almas*, T Islam, B Guerrero, West Texas A&M University (USA); G Kibria, F Dewan, Noakhali Science and Technology University (Bangladesh)

15:36 – 16:00 Analyzing the Competitiveness of Food and Beverage Industries Using Porter’s Diamond Framework: The Case of Iran Sayed Saghaian*, University of Kentucky (USA); H . Mohammadi, S . Eydizadeh, H . Mirzaei, E AzamRahmati, M A Galougahi, Ferdowsi University of Mashhad (Iran)

2F

Risks & Resilience in Agriculture | Room: AMAGGI | Moderator: Joana Colussi

14:00 – 14:24 Determinants of Livelihood Strategies Among Informal Food Traders in the Post-Covid-19 Pandemic Context: A South African Case Study Mapula Hilda Lefophane*, M Morwatshehla, University of Limpopo (South Africa)

14:24 – 14:48 Profitability of On-Farm Cold Storage in the New Mexico Pecan Industry Alexander Wilson*, J Lillywhite, A Martinez, New Mexico State University; Farm Services Agency (USA)

14:48 – 15:12 ABC Plan: An Analysis of Rural Credit for Climate Change Mitigation in Brazilian Agricultural Production Ana Maria Raab Forastieri Piccino*, M . Boteon, M M Oliveira, University of São Paulo (Brazil)

15:12 – 15:36 Economic-Wide Impact of Livestock Theft in South Africa Willem Abraham Lombard*, H N van Niekerk, University of the Free State; Y T Bahta, W Clack, University of South Africa (South Africa)

15:36 – 16:00 Risks in Agricultural Production: Insights from Farmers in the United States, Brazil and Argentina S Cabrini, National Institute of Agricultural Technology and National University of Northwestern Buenos Aires (Argentina); Joana Colussi*, G . Schnitkey, S . Irwin, University of Illinois Urbana-Champaign (USA)

After 16:00 Coffee & Networking

LOBBY

After 16:00 POSTER SHOWCASE

LOBBY

Empowering Sustainability: The Role of Local Governments in Advancing Innovation in Short Food Supply Chains M Raftowicz, M Kachniarz, Wrocław University of Environmental and Life Sciences (Poland)

Transforming Rural Areas Through Short Food Supply Chains: A Case Study from Poland M Raftowicz, M Kachniarz, Wrocław University of Environmental and Life Sciences (Poland)

Analysis of the Variability of Productivity and Post- Harvest Loss of Grains in Brazil Under Conditions of Climatic Uncertainty and the Impact on Adjacent Sectors Considering the Perspective of the Input- Output Matrix E Botti Abbade, Federal University of Santa Maria; E Talamini, Federal University of Rio Grande do Sul (Brazil)

Social Sustainability in Family Fish Farming F R C Caldas, J R C Mauad, C F Ruviaro, Federal University of Grande Dourados (Brazil)

Unveiling the Determinants Behind Food Retailers’ Circular Economy Choices: A Framework Based on Institutional Pressure and Transaction Cost Economics G Valentini, A Rizzuni, P Garrone, Politecnico Milano (Italy)

Rising Meat Protein Consumption in South Korea: Implications for Fruit and Vegetable

Farmers J Moon, K Kim, M Seo, H Eom, Seoul National University (Republic of Korea)

Applying the Water - Energy- Food Nexus to Sustainable Development in Brazil H C Vieira, A F Silva, Federal University of Goiás; S Schneider, Federal University of Rio Grande do Sul (Brazil)

Private debt bonds in Brazilian agribusiness: Descriptive analysis of CPRs J J . da S Junior, E . Assis, University of Brasilia (Brazil)

18:30 – 22:30 Quiz Bowl

KAUAI BOTÂNICO, AVENIDA PORTUGAL, 2670. JARDIM SÃO LUIZ. RIBEIRÃO PRETO

The IFAMA Young Board invites you to a lively Quiz Bowl at a local eatery for an evening of friendly competition, laughter, and connection Test your agribusiness knowledge, learn from others, and make new friends in a relaxed atmosphere While the event is geared toward students and young professionals, all are welcome Admission includes Brazilian bar food and drinks Transportation to the venue from the Tryp Hotel or Harven is available on Uber . More details are available on the conference app .

This is a FUN night you won’t want to miss!

TUESDAY, 24–JUNE

8:30 – 9:30 Keynote 2: Agro Ecosystem: Innovation and Cooperation Driving Sustainability and Growth

DABIPARK AUDITORIUM

This keynote explores how innovation and cross-sector cooperation are transforming the agro ecosystem. Experts from PwC Brazil share insights on sustainable growth, AgTech, and the future of food and agriculture.

9:30 – 10:00 Coffee Break LOBBY

Dirceu Ferreira Junior COO Agtech Innovation and Partner, PwC (Brazil)

Gabriela Geraldi AgTech Innovation, PwC (Brazil)

Fabio Pereira

Agribusiness Director, PwC (Brazil)

SESSION 3 10:00 – 12:00

3A Digital Transformation in Agribusiness | Room: Ourofino | Moderator: Ana Luiza Camargo Mascarin Cunha

10:00 – 10:24 Market Resilience and Diversity in Fresh Produce Markets Lindikaya W Myeki*, North West University (South Africa)

10:24 – 10:48 Strategic Capacity and Challenges in the Development of Applications (APPS) for Decision-Making in Livestock: Case Studies Ana Luiza Camargo Mascarin Cunha*, V L Silva, University of São Paulo; M de M B Vinholis, Brazilian Agricultural Research Corporation (Embrapa); C F da Cunha, State University of Campinas (Brazil)

10:48 – 11:12 Proposing a Theoretical Framework to Analyze Purchase Decisions Involving Technology Adoption Jaci Wentz*, G Signorini, The Ohio State University (USA)

11:12 – 11:36 Western Australian Grain Growers’ Views and Perceptions on Adopting Traceability Systems for Reporting Sustainability Credentials Emanuel Gómez*, M Burton, A Mugera, R Kingwell, University of Western Australia (Australia)

11:36 – 12:00 Globe Tractors: Cannibalization of New Agricultural Equipment Sales During Volatile Market Conditions Miriam Deitz*, T Malone*, A Olusanya, C Tetzlaff, C Fiechter, Purdue University (USA)

3B Agribusiness Sustainability | Room: Massey Ferguson | Moderator: Ricardo Bernardes de Barros Campo

10:00 – 10:24 Cachaça Sôzé: An Example of Sustainable Innovation in the Global Market Julia Cavalheri Tittoto*, M F Neves, L F Martinez, G F C Duarte, Harven Agribusiness School (Brazil)

10:24 – 10:48 Commitment to Sustainability or Marketing Strategy to Increase Profits? A Preliminary Analysis of Startup Practices in Argentina’s Ag Tech Sector Ana Inés Navarro*, J Camusso, J C Varvello, J Arraigada, Austral University (Argentina)

10:48 – 11:12 Innovations in Agriculture and Sustainability: Transforming Agribusiness Through Regenerative Practices Maira Neto Zampiér Farias De Souza*, L Garcia, AgriforLife; E M Campos, F De M Maia, Grupo Casa Bugre; C V Da S Rodrigues, M Rodrigues, Krilltech (Brazil)

11:12 – 11:36 What Makes Dairy Farms More Sustainable? Economic, Demographic, and Sociological Determinants of Utilizing Sustainable Practices in Wisconsin Shaheer Burney*, M Zillges, University of WisconsinRiver Falls; M M Bell, P D Lowe, R Gurney, University of Wisconsin – Madison (USA)

11:36 – 12:00 The Contribution of New Technologies to Food Traceability Ricardo Bernardes de Barros Campo*, C E de F Vian, PECEGE (Brazil)

3C Innovative Technologies | Room: Minerva Foods | Moderator: Jaim José Da Silva Junior

10:00 – 10:24 The Use of Microalgae in Bioinputs: Innovations and Opportunities for Smart Agriculture Natalia Moreno Viana*, J . J . Da Silva Jr ., University of Brasilia; R . F Souza, Federal University of Mato Grosso (Brazil)

10:24 – 10:48 Evaluation of Gene Edited Breeding Costs for Crop Projects Roberto Feeney*, Austral University (Argentina)

10:48 – 11:12 Benefits and Challenges of Adopting Bioinputs in the Brazilian Fruit and Vegetable Sector Lucas De Mora Bezerra*, M G Barbieri, M Boteon, University of São Paulo (Brazil)

11:12 – 11:36 ValueMart’s Dilemma: Procurement Strategies for its Fluid Milk Product Line Marshall Perkins*, T Malone, B Hamer, K . Forster, C Fiechter, Purdue University (USA)

3D Food Security & Policy Implications | Room: São Martinho | Moderator: Mzuyanda Christian

10:00 – 10:24 Use Of Expert Opinion To Develop Phytophthora Blight Index: An Exploratory Approach Ankita Khatiwada*, Ram Acharya, New Mexico State University (USA)

10:24 – 10:48 Monitoring Land Use: A Framework for Evaluating Production, Environmental, and Socio-Economic Outcomes Tracy Bradfield*, Z Turk, T Hennessy, University College Cork; C Buckley, E Dillon, Teagasc (Ireland)

10:48 – 11:12 Empowering Connections: An Analysis of Women’s Networks in Brazilian Agribusiness Camila Benatti Mourad*, C L R De Vita, L A M de Castro, Institute of Management Foundation-FIA; R S Menezes, Federal University of Viçosa (Brazil)

11:12 – 11:36 The Sustainability of the Coffee Production Chain: Dilemmas Between Commercial Expansion, Environmental Conservation, and Social Enhancement Vinícius Cambaúva*, M F Neves, University of São Paulo (USP), Harven Agribusiness School; Mariana Hashiguti Ugino, Harven Agribusiness School (Brazil)

3E Consumer Markets & Preferences | Room: Sistema OCESP | Moderator: Ricardo Cerveira

10:00 – 10:24 Consumers of Organic Products in Brazil: Characteristics of a Retail Consumption Pattern Ricardo Cerveira*, C F Da Cunha, University of Campinas (Brazil)

10:24 – 10:48 Consumer Preference of Dual-Fortified Lentil Packaging in Bangladesh Eric Micheels*, R Podder, A Vandenberg, University of Saskatchewan (Canada); F Md Yunus, Dalhausie University (Canada); M Muhit, University of South Asia (Pakistan); I Jahan, M H Al Imam, CSF Global (Bangladesh)

10:48 – 11:12 Geographical Indication of Alta Mogiana: Attributes That Impact the Purchasing Decision Rubmara Ketzer Oliveira*, W De C Nunes, S E E Bernardo, E E Spers, University of São Paulo (Brazil)

11:12 – 11:36 Inside the Minds (and Wallets) of Oat Milk Enthusiasts: Consumer Motivations, Preferences, and Price Sensitivity Juliano Marques*, A Torres, F Marques, K Pivaral, Purdue University (USA)

11:36 – 12:00 Discrepancies Between Preferences and Purchases in the Pet Food Industry: Implications for Agribusiness Strategy Elaheh Rabiee*, A Shanoyan, L Hobbs, Jr ., Kansas State University (USA)

3F Agricultural Manufacturing Opportunities | Room: AMAGGI | Moderator: Julio Cortarelli

10:00 – 10:24 Use Of Expert Opinion To Develop Phytophthora Blight Index: An Exploratory Approach Ankita Khatiwada*, Ram Acharya, New Mexico State University (USA)

10:24 – 10:48 Monitoring Land Use: A Framework for Evaluating Production, Environmental, and Socio-Economic Outcomes Tracy Bradfield*, Z Turk, T Hennessy, University College Cork; C Buckley, E Dillon, Teagasc (Ireland)

10:48 – 11:12 Empowering Connections: An Analysis of Women’s Networks in Brazilian Agribusiness Camila Benatti Mourad*, C . L . R . De Vita, L . A M de Castro, Institute of Management Foundation-FIA; R . S . Menezes, Federal University of Viçosa (Brazil)

11:12 – 11:36 Quantifying Popular Discussion of ESG in Online Media, Comparing the USA to the UK Mario Ortez Amador*, Virginia Tech; N Widmar, M Smith, Purdue University (USA)

SPECIAL SESSIONS | ROOM: CARMEUSE 10:00 – 12:00

10:00 – 10:55 Case Study Methods Workshop Bernardo Piazzardi, Universidad Austral (Argentina); Susana Falcão, Fondation Ondjyla (Switzerland)

Pedagogical strategies in agribusiness focus on active, student-centered learning approaches that integrate practical experience with theoretical knowledge The case method teaching approach is a key pedagogical strategy This active learning tool helps participants assess, analyze, and make decisions about complex business issues . Cases are utilized to effectively facilitate knowledge transfer and problem-solving when used in a classroom or business setting Analyzing real-life scenarios in the agribusiness industry helps students develop analytical and decision-making skills

This popular session features a Roundtable discussion on writing and teaching case studies Whether you are looking for new pedagogical strategies or curious about how to share or teach others, you will find this session useful

11:00 – 12:00 How to get your research published in the International Food and Agribusiness Management Review (IFAMR) Gregory Baker, Santa Clara University (USA)

This popular session answers all newcomers questions about how to structure your research so that it contains the components of high-quality, scholarly work and how to properly prepare the manuscript for the peer review process Other IFAMR Managing Editors will also join the session to bring different perspectives

SPECIAL SESSIONS

| ROOM: ANFITEATRO CITRICULTURA 10:00 – 12:00

10:00 – 10:55 Innovation in Agriculture and Sustainability: The Campo Limpo System Success Model Marcelo Okamura, inpEV CEO

11:00 – 12:00

Farmdoc Academy: Bridging Academic Knowledge and Practice in Global Agribusiness

Joana Colussi, Meredith Blumthal, Nick Paulson

Discover how Farmdoc Academy builds on 25 years of trusted insights from the University of Illinois to deliver practical, research-based education for agribusiness professionals This session highlights its global reach, evolving industry focus, and role in addressing today’s agribusiness challenges through accessible, applied learning 6p12:00 – 13:30

12:00 – 13:30 Lunch

4A Best Paper Finalists | Room: Ourofino

13:30 – 13:54

Best Paper WINNER

13:54 – 14:18

Best Paper WINNER

14:18 – 14:42

Best Paper WINNER

14:42 – 15:06

Best Paper WINNER

Impacts of Mass Deportation of Undocumented Workers on the Broiler Supply Chain Stephen Devadoss*, Texas Tech University; J Luckstead, Washington State University (USA)

Implicit Income Transfers Through Free School Meals: The Effects of PNAE on Household Food Security, Expenditure, and Diet Composition Maria Micheliana Da Costa Silva*, C De Deus, Federal University of Viçosa (Brazil)

Straw Pellets as Innovative and Sustainable Substrate Alternative: A PLS-Analysis of German Biogas Plant Operator’s Acceptance Behaviour Soren Mohrmann, University of Göttingen (Germany); V Otter*, Wageningen University (Netherlands)

Side-Selling in Mexican Coffee Cooperatives: Insights from Cooperative and Noncooperative Farmers Carlos Trejo Pech*, University of Tennessee, Knoxville (USA); R Servin-Juarez, Postgraduate College, Córdoba (Mexico)

4B Best Case Showcase | Room: Massey Ferguson

13:30 – 14:10

14:10 – 14:50

ABPA: The Strength of Brazilian Animal Protein Supply Chains Tássia Gerbassi*, Harven Agribusiness School; M F Neves, University of São Paulo and Harven Agribusiness School; F R Valerio, Harven Agribusiness School; B P Casagrande, A Z Pfann, University of São Paulo; P J F Toledo, São Paulo State University (Brazil)

ABPA represents Brazil’s poultry, swine, and protein sectors, protecting its members interests while tackling regulatory changes, sector image promotion, and market fluctuations. ABPA president Ricardo Santin faces a critical challenge: what actions will maintain and expand Brazil’s animal protein sectors in an increasingly competitive global environment?

Elytron Biotech: Artificial Intelligence for the Development of Biological Solutions Pablo Mac Clay*, A Indart, Austral University (Argentina)

Elytron is a science-based company founded in Argentina founded in 2020 The company offers solutions to accelerate the development of biological solutions for agriculture, combining artificial intelligence (AI) and biotechnology . The traditional mechanism to develop biologicals in agriculture involves trial-anderror testing to identify the most suitable microorganisms for solving a specific problem, resulting in a multiplication of linear trials This costly and lengthy process can take 1 5 to 3 years Elytron promises to optimize this process, lowering risk levels and reducing the time frame to less than six months The case focuses on the challenges faced by the CEO of a young science-based venture .

14:50 – 15:30

Automated Milking Systems: A Challenge and Opportunity for U.S. Midwest Dairy Farmers Luis PeñaLévano*, L Garcia-Covarrubias, University of California, Davis; S Burney, University of Wisconsin-River Falls; J Salfer, University of Minnesota; J Clark, University of Florida; C Escalante, University of Georgia (USA)

This case study explores the adoption of Automated Milking Systems (AMS) at Pioneer Farm, a fictionalized but data-informed dairy operation located in the U.S. Midwest. It examines the economic, operational, and strategic implications of transitioning to AMS technology, addressing key topics such as labor management, financial feasibility, and sustainability. The case challenges students to analyze workforce shortages, volatile milk prices, and evolving consumer preferences for sustainable and ethically produced dairy products.

4C Agribusiness Sustainability | Room: Minerva Foods | Moderator: Lucas Prado

13:30 – 13:54 A Critical Review of Sustainability Indicators for Agribusiness Dienice Bini*, C E de F s Vian, University of São Paulo (Brazil)

13:54 – 14:18 Mió Café: How to Grow While Preserving Quality and Proximity? Lucas Sciencia Do Prado*, B Mascarini, M J A Pinto, R F Scare, São Paulo School of Business Administration, Harven Agribusiness School, Markestrat (Brazil)

14:18 – 14:42 Associating Climate Change Mitigation and Protein Security: The Case of Ireland Marie Merlo*, C Buckley, T Hennessy, J O’Mahony, University College Cork (Ireland)

14:42 – 15:06 Correlating Household Food Waste Habits in Mato Grosso Do Sul Leonardo Porfirio Santos*, Y Casagranda, A B C de Lima, R C da Silva, G A Mascarenhas, P L P da Silva, Federal University of Mato Grosso do Sul (Brazil)

15:06 – 15:30 Exploring the Sustainability Impacts of Agricultural Robots Across the Supply Chain: Insights from a Multi-Actor Approach Eleonora Catellani*, F Ciccullo, Polytechnic University of Milan (Italy)

4D Farmers Empowerment & Rural Development | Room: São Martinho | Moderator: Amanda Ferreira Guimarães

13:30 – 13:54 Plural Governance Strategies in Corn Bioethanol in Argentina: Adaptation and Resilience in the Face of Uncertainty and Asset Specificity Hernán Palau*, M G Pérez, S Senesi, University of Buenos Aires (Argentina)

13:54 – 14:18 Governing Specialty Coffee Value Chain Down The River: From Formal Mechanisms To Relational Contracts Among European Downstream Agents Amanda Ferreira Guimarães*, S M de A Schiavi, State University of Maringá (Brazil); J A Pereira, Federal University of Mato Grosso do Sul (Brazil); M Bouroullec-Machado, University of Toulouse (France)

14:18 – 14:42 Contractual Arrangements as a Driver for Transforming Sectoral: The Case of the Dairy Sector in France Amanda Ferreira Guimarães*, State University of Maringá (Brazil); M Dervillé, M BouroullecMachado, M Magrini, University of Toulouse (France)

14:42 – 15:06 Redefining Cocoa Farming: Schmidt Agricola’s Journey to Modern Cocoa Cultivation Arthur Rossi Alvares Cruz*, University of São Paulo; M F Neves, University of São Paulo and Harven Agribusiness School; F de S Meirelles, F de C Kolya, E D Gianetti, University of São Paulo (Brazil)

15:06 – 15:30 Implementing Regenerative Agriculture: Main Challenges Beatriz Papa Casagrande*, University of São Paulo; M F Neves, University of São Paulo and Harven Agribusiness School (Brazil)

4E Institutional Innovations & Value Chains | Room: Sistema OCESP | Moderator: Gustavo Stevanin De Souza

13:30 – 13:54 Coplana: Growth Challenges and Improvement of Global Positioning for Agroindustrial Cooperative in the Peanut Chain Vinicius Cambauva*, R Z R Bartholo, G S de Alcantara, Harven Agribusiness School; M F Neves, University of São Paulo and Harven Agribusiness School (Brazil)

13:54 – 14:18 The Profile of Young Salespeople in Agriculture Gustavo Stevanin De Souza*, M Keshavarz, S Downey, Purdue University (USA)

14:18 – 14:42 Moolec Case Roberto Feeney*, Austral University (Argentina)

14:42 – 15:06 Reverse Logistics: Case Study of Ourofino Agrociência and Animal Health Henrique Tega Rossetti*, H D Delboni, M E R Bosquetti, L Borges, F C Braga, Harven Agribusiness School (Brazil)

15:06 – 15:30 Organizational Adaptation from the Emergence of Beef Export Quota 481 in Argentina Hernán Palau*, M Á Otero, S Senesi, University of Buenos Aires (Argentina)

4F Agribusiness Consumers & Strategy | Room: AMAGGI | Moderator: Vitor Marques

13:30 – 13:54 The Quality Cues of Raw Beef and Consumer Visual Attention Sarah Ellen Eduardo Bernardo*, E E . Spers, R K Oliveira, Luiz de Queiroz College of Agriculture, University of São Paulo; H M R da Silva, São Paulo State University (Brazil)

13:54 – 14:18 A Framework Proposal for Strategic Planning and Management for Agribusiness Startups Vitor Marques*, M F Neves, Harven Agribusiness School (Brazil

14:18 – 14:42 The Role of Overweight and Obesity in the Metabolic Food Waste in Peru Eduardo Botti Abbade*, National University of Moquegua (Peru), Federal University of Santa Maria (Brazil); G Pumi, Federal University of Rio Grande do Sul (Brazil)

15:06 – 15:30 Mesoinstitutions and the Transition to Sustainable Food Systems: An Exploratory Analysis of the ‘Nerópolis Without Food Waste’ Program Ana Lídia De Souza Pelais*, Rede All4Food; V L Silva, University of São Paulo and Rede All4Food (Brazil)

SPECIAL SESSION | ROOM: ANFITEATRO CITRICULTURA 13:30 – 14:30

13:30 – 14:30 Building Resilient Food Systems and Supply Chains in Fragile Economies: Navigating Crises and Enhancing Adaptive Capacities Shahriar Kibriya, Texas A&M University (USA), IFAMR Managing Editor

Fragile economies are confronted by acute and often overlapping challenges in safeguarding food security for their populations. These environments are typically characterized by socio-political instability, active conflict or post-conflict aftermath, weak governance, severely limited infrastructure, pervasive market inefficiencies, and extreme vulnerability to climate change and global economic shocks.

To fostering resilience within food systems and their constituent supply chains is paramount for survival, recovery, and preventing deeper humanitarian crises. Resilience here refers specifically to the capacity of food systems and agribusinesses in fragile settings to anticipate, absorb, adapt to, and transform in the face of diverse and often profound shocks and stressors, while striving to maintain essential functions and ensure continued food availability, access, and utilization for vulnerable populations.

15:30 – 16:00 Coffee & Networking LOBBY

16:00 – 17:00 Keynote: Bridging Academic Findings with Agribusiness Needs DABIPARK AUDITORIUM

Dr. Esteban R. Brenes will explore how scientific discoveries can be transformed into profitable, scalable agribusiness solutions. This session examines the practical mechanisms, strategic partnerships, and policy frameworks needed to accelerate the journey from the academic bench to agribusiness success.

Esteban R. Brenes (COSTA RICA) is a professor of Strategy and Agribusiness at INCAE Business School, Dr Brenes brings a rare blend of academic excellence, public service, and private sector experience to the conversation He has served as Costa Rica’s Secretary of Agriculture and Livestock and Secretary of Science and Technology, helping shape national policy at the intersection of innovation and food systems As Founder and President of BAC & Associates, a strategic consulting firm, he continues to advise companies on growth, governance, and transformation across Latin America

17:00 – 20:00 Welcome Reception – Festa Junina

HARVEN BUSINESS SCHOOL

TUESDAY NIGHT

WE LEAD WITH PURPOSE, WE ACT WITH RESPONSIBILITY

AMAGGI, one of the largest grain and fiber companies in Brazil, has sustainably expanded its operations in agribusiness for 48 years. Headquartered in Brazil, it produces and trades annually millions of tons of soybean, corn, cotton and agricultural inputs. It also has units abroad: Argentina, Netherlands, Switzerland, Norway, Paraguay, China and Singapore. Additionally, it has robust logistics for transportation and storage, as well as factories.

It also invests in energy diversity with Small Hydroelectric Power Plants and photovoltaic plants. One of our priority commitments is to ensure a grain supply chain free from deforestation and conversion of native vegetation by the end of 2025.

For that, we have advanced traceability technologies, such as the platform ORIGINAR, and proprietary programs for guarantee of origin: the ACTS, for cotton, and the Origins, for grains.

We are recognized as a reference in socio-environmental certifications, meeting international standards such as RTRS, ProTerra, 2BSvs, APR/BCI and ISO 14001.

Also, we make ambitious climate commitments: we adhere to the Science-Based Targets initiative (SBTi) and the Race to Zero, with the goal of achieving net zero emissions by 2050.

Ours short- and long-term goals and the goals related to land use of the earth (FLAG) are already approved by the SBTi. To make them feasible, we invest in initiatives such as AMAGGI Regenera, targeted at regenerative agriculture, and the project B100, which uses 100% pure soybean biodiesel in our logistics and agricultural operations.

With responsibility and innovation, we continue being recognized in global rankings such as CDP and Forest 500.

BEYOND COMMODITIES

2025 SYMPOSIUM AWARD WINNERS

BEST TEACHING CASE

Luis Peña-Lévano, University of California, Davis and Shaheer Burney, University of Wisconsin-River Falls (USA)

Automated Milking Systems: A Challenge and Opportunity for U.S. Midwest Dairy Farmers

Co-Authors: L Garcia-Covarrubias, J Salfer, J Clark, C Escalante (USA)

BEST PAPER – CONFERENCE THEME

Caroline De Deus Federal University of Viçosa (Brazil)

Implicit Income Transfers Through Free School Meals: The Effects of PNAE on Household Food Security, Expenditure, and Diet Composition

Co-Author: Maria Micheliana Da Costa Silva, Federal University of Viçosa (Brazil)

BEST PAPER – POLICY & MANAGERIAL RELEVANCE

Stephen Devadoss Texas Tech University (USA)

Impacts of Mass Deportation of Undocumented Workers on the Broiler Supply Chain

Co-Author: Jeff Luckstead, Washington State University (USA)

1ST PLACE BEST PAPER

Carlos Trejo-Pech University of Tennessee, Knoxville (USA)

Side-Selling in Mexican Coffee Cooperatives: Insights from Cooperative and Noncooperative Farmers

Co-Author: Roselia Servin-Juarez, Postgraduate College, Córdoba (Mexico)

Daniela Calles (Universidad Zamorano) accepted the award on Dr. Trejo-Pech’s behalf

BEST PAPER – COMMUNICATION/MARKETING

Verena Otter Wageningen University (Netherlands)

Straw Pellets as Innovative and Sustainable Substrate Alternative: A PLS-Analysis of German Biogas Plant Operator’s Acceptance Behaviour

Co-Author: Sören Mohrmann, University of Göttingen (Germany)

BEST POSTER

Junghoon Moon Seoul National University (Republic of Korea)

Rising Meat Protein Consumption in South Korea: Implications for Fruit and Vegetable Farmers

Co-Authors: Kyounghee Kim, Minji Seo, Haram Eom, Seoul National University (Republic of Korea)

WEDNESDAY

MULTIPLAN HALL

GLOBAL INDUSTRY FORUM

08:15 – 09:00 Official Kick-Off

WEDNESDAY, 25–JUNE

Aidan Connolly President, AgriTech Capital; President, IFAMA (IRELAND)

Marcos Fava Neves Conference Co-Chair; Professor, Harven Agribusiness School (BRAZIL)

Chaim Zaher Founder and CEO, Grupo SEB (Brazil)

Daiana Bisognin Lopes Conference Co-Chair; CEO, FB Group (Brazil)

Caio Carvalho Director, Canaplan; President, ABAG (BRAZIL)

Jacyr Costa President; Superior Council of Agribusiness, Federation of Industries of the State of São Paulo (BRAZIL)

Monika Bergamaschi Vice-President, ABAG (BRAZIL)

Manoel Mário de Souza Barros President, ALAGRO; Advisor, COSAG/FIESP; Secretary General, Special Committee on Agribusiness of the Federal Council of the OAB; Agribusiness Director, CIN (BRAZIL)

Pedro Lupion (virtual participation) Federal Deputy, FPA (BRAZIL)

09:00 – 09:30 Keynote 1: The Future of Farming

A visionary exploration of how technology, sustainability, and global trends are redefining the future of farming and food production.

Marcos Fava Neves, Moderator Conference Co-Chair; Professor, Harven Agribusiness School (BRAZIL)

Aurélio Pavinato CEO, SLC Agricola (BRAZIL)

09:30 – 10:15 Panel 1: From Farm to Fabric – Insights into Consumer Movements towards 2050

Consumer demands for sustainable, traceable, and ethically sourced food and everyday products, such as our clothes, fundamentally reshape the global agribusiness system. This panel examines how emerging consumer values and technology-enabled transparency drive the farm-to-food (and textile) transformation, exploring strategies for meeting tomorrow’s expectations, considering sustainably, communication, and profitably.

Roberto Fava Scare, Moderator General Director and Founder, Harven Agribusiness School; Founding Partner, Markestrat Agribusiness (BRAZIL)

Luciano Thomé e Castro Board Member & Coordinator of Business Administration Course, Harven Agribusiness School (BRAZIL)

Sylvain Charlebois Senior Director, Professor, Agri-Food Analytics Lab, Dalhousie University (CANADA)

Carlos Pellicer Board member of UPL and Serra Bonita Seeds; Senior Advisor at Olimpia Partners and RaboBank Brasil; and Chairman of OpenAg Farm, Café Mió and Viola Agro (BRAZIL)

Takeaways: Which opportunities does our company have with consumers’ new movements?

10:15 – 10:45 Keynote 2: A New Narrative for Agriculture and Agri-Food Systems as Global Solutions

This keynote presents a forward-looking vision that repositions agriculture and agri-food systems in the Americas as strategic drivers of global solutions for sustainability, food security, climate resilience, and social inclusion. With over 400 million people depending directly or indirectly on these systems, the region stands as a major food provider and a critical player in the planet’s environmental and energy balance. However, persistent urban and historical narratives have distorted their image—limiting recognition, investment, and public policy support. Through concrete data and successful case studies, this session invites a collective shift in how we understand, value, and invest in the future of agri-food systems in the Americas and beyond.

Manuel Otero Director General, IICA (ARGENTINA)

10:45 – 11:15 Coffee Break

11:15 – 12:20 Panel 2a (parallel session): Sustainability Creating Value for Companies

ESG practices are becoming essential for long-term business success as investors, regulators, and consumers increasingly demand responsible and transparent operations from companies. This panel explores how organizations can leverage ESG initiatives—from sustainable sourcing to inclusive labor practices—to drive innovation, reduce risk, and create competitive advantages that go beyond mere compliance to boost resilience and profitability.

Nicola Shadbolt, Moderator Chair at Plant & Food Research, Crown Research Institute (NEW ZEALAND)

Juliana de Lavor Lopes Director of ESG, Communication, and Compliance; AMAGGI (BRAZIL)

Norberto Giangrande Executive Chairman, Minerva Foods (BRAZIL)

Guilherme Galvão Marketing Director, Ourofino (Brazil)

Takeaways: Which opportunities does our company have with ESG?

11:15 – 12:20 Panel 2b (parallel session): How Women and the Next Generation Will Transform Agribusiness

(IN AUDITORIUM 2)

Members of the IFAMA Young Board host an engaging chat with FAO Deputy Director-General, Beth Bechdol showcasing how women and young professionals are reshaping the industry through three critical lenses: innovative technology, dynamic leadership approaches, and sustainable agriculture.

Beth Bechdol Deputy Director General at the UN-FAO (ITALY)

Jack Keeys, Moderator 1 IFAMA Young Board Chair, Managing Director, J Keeys Consulting & Zoffee Ltd (FRANCE)

Verena Otter, Moderator 2 IFAMA Young Board, Deputy Chair, Associate Professor, Wageningen University (NETHERLANDS)

Comfort Adaora Onyaga Okafor IFAMA Young Board; Master’s student, Murdoch University (AUSTRALIA)

Michelle Marais, Moderator 3 Young Board Member (IFAMA) and Project Coordinator at Urban Farmer Pty Ltd (SOUTH AFRICA)

12:30 –14:00 Case Competition Grand Finales: Undergraduate Division (IN AUDITORIUM 2)

12:30 – 14:30 Lunch

SHOPPING MALL RESTAURANTS – NOT INCLUDED IN CONFERENCE REGISTRATION

14:30 – 15:45 Panel 3: The Challenge of Training New Leaders in Agribusiness

As the agribusiness sector evolves toward a more sustainable, digital, and globally integrated food system, educational institutions, technology hubs, and corporations are rethinking leadership development to prepare future decision-makers for 2050 and beyond. This session explores key competencies like systems thinking, digital fluency, and adaptive management through realworld case studies that align talent development with the sector’s ability to adapt and meet global sustainability goals.

Anathi Makamane, Moderator IFAMA Young Board; Lecturer, University of the Free State (SOUTH AFRICA)

Carlos Guilherme Nosé CEO & Partner, Fesa Group (BRAZIL)

Paulo Rigolin Vice President of Latin America, Alltech (BRAZIL)

Jorge Bittner IFAMA Young Board; Agribusiness Development Specialist, Gota ag (CHILE)

Vinícius Cambaúva IFAMA Young Board; Professor, Harven Agribusiness School (BRAZIL)

Takeaways: How can we be better prepared to develop talents in our company?

15:15 – 16:15 Case Competition Grand Finales: Young Professionals Division (IN AUDITORIUM 2)

15:45 – 16:15 Coffee Break

16:15 – 17:45 Panel 4: Sustainable Innovations – Achieving More with Less

Agricultural innovation faces a critical gap between breakthrough technologies and real-world implementation, where the most promising solutions for sustainable productivity often fail to achieve scale due to farmer adoption barriers, inadequate local adaptation, and misaligned market incentives. The panel will examine how precision agriculture, biological inputs, and AI-driven tools can transform food systems only when supported by the right conditions for farmer uptake, context-sensitive adaptation processes, and market mechanisms that properly value environmental and social benefits.

Tony Salas, Moderator Founder and CEO, Shared-X; Founder and President, ACM Consulting (PERU)

Ricardo Capanema Vice Presidente of Marketing, Carmeuse (BRAZIL)

Allan Gray Executive Director, Digital Innovation in Agri-Food Systems Lab; Purdue Applied Research Institute (USA)

Walter Schalka Member of the Board, Suzano and Vibra Energia (BRAZIL)

Pedro Terencio Executive Director; Agro Pastoril Paschoal Campanelli S A (BRAZIL)

Robert Erhard Group Dairy Lead, Corporate Sustainable Agriculture Department, Nestlé (SWITZERLAND)

Takeaways: How can sustainable innovations make our company more competitive?

17:45 – 18:15 Keynote 3: Beyond the Hype – AI’s Real Impact on Food and Agriculture

Artificial Intelligence promises to revolutionize agriculture, but how do we separate a transformative opportunity from a disruptive threat? This session cuts through the noise, offering practical insights into how to navigate the challenges to create a stronger, more resilient, and sustainable future for agriculture. The results and analysis of a very recent survey conducted with 40+ experts working with AI in the Food and Agri-sector will be shared.

Aidan Connolly, Moderator President, AgriTech Capital; President, IFAMA (IRELAND)

Johann Coelho CEO & Founder, Bem Agro; Forbes Under 30 (BRAZIL)

18:30 Closing

08:15 – 08:45 Keynote 4: Creating Resilient and Sustainable Food Markets for the Future

Food systems worldwide are facing unprecedented pressure from climate disruption, supply chain vulnerabilities, and economic volatility. This keynote explores how food markets and agrifood systems can become more resilient through inclusion, innovation, and international cooperation.

Beth Bechdol Deputy Director General, UN-FAO (ITALY)

08:45 – 10:00 Panel 5: Creating Competitive Advantage through Cooperatives and Associations – The Role of Collective Actions

Small and mid-sized producers often struggle to compete with larger agribusiness players due to limited resources, weak bargaining power, and fragmented market access. This session explores how cooperatives and producer associations can level the playing field by strengthening market access, negotiating power, and resilience for these producers in the global agrifood system. Panelists share successful governance models and case studies showing how collective strategies unlock scale, trust, and differentiation in both domestic and international markets.

Decio Zylberstajn, Moderator Professor, PENSA/USP (BRAZIL)

Juliano Tarabal Executive Director, Federation of Cerrado Coffee Growers (BRAZIL)

Brian Briggeman Professor and Director, Arthur Capper Cooperative Center, Kansas State University (USA)

José Antonio Rossato Member of the Administrative Board, Coplana - Cooperativa Agroindustrial (BRAZIL)

Takeaways: What is the role of collective organizations in promoting business?

10:15 – 10:45 Coffee Break

10:45 – 11:45

Panel 6: The Future of Bioenergy

A conversation among top leaders in the Brazilian energy sector discuss how bioenergy can accelerate decarbonization while balancing energy needs with food and land use priorities—and how agribusiness companies can position Brazil as a leader in this energy transition with positive socioeconomic impact. Bruno Serapião, Moderator CEO, Atvos (BRAZIL)

Arnaldo Jardim Federal Deputy, Chair of the Special Commission on Energy Transition and Green Hydrogen Production (BRAZIL)

Alessandro Gardemann CEO, Geo bio gas&carbon; Co-Founder, Abiogas (BRAZIL)

Andréa Veríssimo Director of International Affairs & Communications, UNEM: Brazilian Corn Ethanol Association (BRAZIL)

Silvia Massruha President, Embrapa (BRAZIL)

Takeaways: Which opportunities does our company face in bioenergy?

11:45 – 11:50 Mariangela Hungria – Brazilian scientist and researcher at Embrapa Soja. Named the 2025 laureate of the World Food Prize (WFP), for her contribution to the development of biological inputs for agriculture.

11:50 – 13:15 Case Competition Grand Finales: Graduate Division (in Auditorium 2)

12:30 – 14:00 Lunch

Shopping mall restaurants – not included in conference registration

14:00-15:15 Panel 7: Biotechnology – Pioneering Innovation and Sustainability

Biotechnology is redefining agriculture by offering powerful tools to boost productivity, enhance resilience, and reduce environmental impact while meeting the demands of a growing global population. This session explores cutting-edge advances in gene editing, synthetic biology, and climate-resilient crops, while addressing regulatory pathways and the importance of public trust in scaling biotechnology responsibly.

Esteban R. Brenes, Moderator Professor of Strategy and Agribusiness, INCAE Business School; President, BAC & Associates S A (COSTA RICA)

Nelson Wulff Scientific Researcher, Fundecitrus (BRAZIL)

Kieran Gartlan Managing Partner, The Yield Lab Latam (BRAZIL)

Marcelo Eskenazi New Business Innovation Advisor, São Martinho (BRAZIL)

Takeaways: What is the role of collective organizations in promoting business?

15:15 – 15:45 Coffee Break

15:45-17:00 Panel 8: From Farm to Table: Responding to Consumer Demands to Produce Nutritious Food Sustainably

Consumers worldwide are increasingly demanding nutritious, safe, responsibly produced, and environmentally conscious food. This session will explore how stakeholders along the food value chain address these expectations through innovation, sustainability, and inclusive action. Contributions to the panel will highlight regulatory strategies, product reformulation efforts to improve nutritional profiles, and initiatives to reduce food waste. A special focus will be given to how companies and organizations work alongside regional communities to cocreate solutions that care for people and the planet. Panelists will share how transparent supply chains, sustainability certifications, and consumer education reshape the relationship between farm, table, and territory.

Thia Hennessy, Moderator Professor of Agri-Food Economics, University College Cork (IRELAND)

Edson Barros LATAM Marketing VP, Kerry (BRAZIL)

Thamila Zaher CEO, Grupo SEB; Board Chair, Maple Bear Global Schools (BRAZIL)

Robert Jiang Wu Founder and Chairman, Aboya (CHINA)

17:00 – 17:30 Closure Keynote: Agribusiness Message to COP and The Role of Sustainability

A strategic reflection on how agribusiness can contribute to global climate agendas, highlighting its critical role in advancing sustainability at COP discussions.

Aidan Connolly President, AgriTech Capital; President, IFAMA (IRELAND)

Marcos Fava Neves Conference Co-Chair; Professor, Harven Agribusiness School (BRAZIL)

Roberto Rodrigues Special Ambassador, FAO (BRAZIL)

Guilherme Piai Filizzola São Paulo State Agriculture Secretary (BRAZIL)

André Aranha Correa do Lago (virtual participation) COP30 President (BRAZIL)

Silvia Massruha (virtual participation) President, Embrapa (BRAZIL)

17:30 – 17:40 Preview of IFAMA 2026 in Ireland; and Event Closing

19:00 – 23:00 Presidential Banquet and Awards

ESPAÇO BELLA CITTÁ

After four days of dynamic sessions and global dialogue, it’s time to relax and celebrate! Join us at Espaço Bella Cittá for an unforgettable Brazilian Fiesta. Buses depart from conference hotels at 7:00 PM for an evening that begins with a traditional Brazilian barbecue—lamb, beef, and pork grilled over open spits—accompanied by wings, cheeses, roasted vegetables, and more. Savor fresh Caipirinhas, Brazilian gin cocktails, and local wines as you enjoy a lively grilled fruit dessert show.

The evening continues with our IFAMA Awards Ceremony, followed by dancing and live Brazilian pop/ rock. Let loose, celebrate, and make memories! Return buses depart at 11:00 PM.

THURSDAY NIGHT

Presidential Banquet

FORUM SPEAKERS

Aidan Connolly (IRELAND)

With a career spanning 30+ years in 100 countries, and fluency in five languages, Aidan Connolly— President of AgriTech Capital and IFAMA—brings unmatched global insight into the future of food and farming. Named a “food & farm futurist” by Forbes, he’s the author of two books (translated into four languages) and a trusted advisor to governments and agribusinesses worldwide. In 2015, Aidan received the IFAMA Fellows award, the highest award given by IFAMA, for his outstanding and sustained contributions to food and agribusiness management.

Alessandro Gardemann (BRAZIL) is CEO of Geo bio gas&carbon and Co-Founder of the Brazilian Biogas Association (ABiogás), Mr. Gardemann brings exceptional leadership to the renewable energy sector, combining expertise in social entrepreneurship, innovative business development, and financial markets. His contributions have helped drive the growth of Brazil’s biogas industry, a key pillar in sustainable agribusiness.

Allan Gray (USA) is the Executive Director of the Digital Innovation in Agri-Food Systems Lab at Purdue Applied Research Institute. The lab serves as a venture studio for industry Fellows and a research think tank focused in driving digital innovation in food and agriculture. Dr. Gray has spent his career working directly with agribusiness around the globe to shape business strategies for the changing marketplace. His work focuses on the convergence of technology, economics, supply chain coordination and entrepreneurship—a critical intersection for the future of global agriculture. In 2016, Allan was awarded an IFAMA Fellows award, the highest award given by IFAMA, for his outstanding and sustained contributions to food and agribusiness management.

Anathi Makamane (SOUTH AFRICA) is a lecturer at the University of the Free State in South Africa and a member of the IFAMA Young Board. With seven years in academia and hands-on experience across the public and development sectors in South Africa, her expertise is at the intersection of agribusiness, policy, and rural development. Anathi’s work focuses on capacity building, agricultural extension, and youth engagement. She will bring a grounded, real-world view of what it takes to equip the next generation of agribusiness leaders on the panel “The Challenge of Training New Leaders in Agribusiness.” At a time when food systems are rapidly evolving, Anathi’s perspective underscores the importance of practical skills, systemic support, and inclusive strategies to empower young professionals in agriculture.

Andréa Veríssimo (BRAZIL) has over 20 years of experience in public affairs and international agribusiness strategy. She brings unmatched expertise in market access, stakeholder engagement, and sustainability across global agri-food value chains. Her science-based approach and deep understanding of both Brazilian and international markets make her perspective especially valuable as we navigate the evolving landscape of bioenergy. Fluent in multiple languages and trusted for her strategic insight, she is uniquely positioned to explore how policy, innovation, and trade can work together to shape the future of bioenergy.

Aurélio Pavinato (BRAZIL) is the CEO of SLC Agrícola. With deep expertise in sustainable farming practices and advanced business management, he brings a strategic understanding of the global food supply chain and the critical challenges ahead. His insights focus on the urgent need to develop innovative technologies that enable farmers to produce more food at lower costs through sustainable practices. IFAMA is deeply grateful to Mr. Pavinato and SLC Agrícola for sponsoring the 2025 Student Case Competition, empowering the next generation of agribusiness leaders committed to sustainability and innovation.

Beth Bechdol (ITALY) is Deputy Director-General of the Food and Agriculture Organization of the United Nations (FAO), where she advances global food and agriculture efforts. She oversees FAO’s work on Emergencies and Resilience, supporting countries facing hunger and food crises. She also leads FAO’s work on Resource Mobilization, South-South Cooperation, and technical work on land, water, and plant production and protection. She also manages FAO’s Committee on Agriculture (COAG) and the International Plant Protection Convention (IPPC) Secretariat. Ms. Bechdol’s public service career in agriculture and her extensive trade and farm policy experience started in Washington, D.C., where she served in key roles as Chief of Staff at the U.S. Department of Agriculture, and as Economist on the Senate Agriculture Committee. Known for building unconventional alliances and connecting people across sectors, she has served on several boards, including the National FFA Board of Trustees, the Purdue Research Foundation and the Farm Foundation Round Table.

Brian Briggeman (USA) is Director of the Arthur Capper Cooperative Center at Kansas State University. He is a leading voice in advancing agricultural cooperatives. His work focuses on strengthening cooperative strategy, education, and research—helping farmers pool resources, access markets, and improve agricultural practices. Cooperatives are essential to global food security and rural prosperity.

Bruno Serapião (BRAZIL) is the CEO of Atvos, one of Brazil’s leading bioenergy companies. With extensive executive experience at Eurochem and Hidrovias do Brasil, where he also chaired the board, Bruno brings deep expertise in infrastructure, logistics, and sustainable energy. At Atvos, he leads strategic efforts to expand production, drive cultural transformation, and position the company as a global bioenergy reference. A strong advocate for Brazil’s energy transition, Bruno is known for promoting innovation, transparency, and ESG principles across the agribusiness sector. IFAMA extends our deepest gratitude to Bruno and Atvos, for their incredible support in powering the 2025 Global Student Case Competition. Their investment is helping the next generation of agribusiness leaders shine on a world stage.

Caio Carvalho (BRAZIL) is an agricultural engineer with decades of leadership experience, Mr. Carvalho serves as President of ABAG (Brazilian Agribusiness Association) and Director of Canaplan. A respected voice in Brazil’s sugar-energy sector, he brings deep expertise in improving productivity, reducing emissions, and building more balanced, sustainable production chains. Under his leadership, ABAG has championed innovation in logistics, bioeconomy, and sustainability, while shaping public policy to strengthen agribusiness competitiveness and environmental stewardship.

Carlos Guilherme Nosé (BRAZIL) is CEO and partner of Ecossistema FESA, a global executive talent business and one of the world’s most specialized firms in executive recruitment and leadership development for agribusiness. Since joining FESA Group in 2002, he has played a key role in transforming the firm’s market positioning and global reach, especially across the agribusiness, consumer, and retail sectors. Carlos also founded the FESA C.R.O.M.A Institute, a nonprofit focused on boosting employability for youth in vulnerable communities.

Carlos Pellicer (BRAZIL) brings over 40 years of leadership in global agribusiness, with deep expertise in sustainable crop protection, digital innovation, and food system transformation. As former Global COO of UPL, he helped build one of the world’s largest purpose-led agricultural companies, spearheading major integrations like Arystaand advancing OpenAg®, a platform that connects growers and technologies to drive inclusive growth. Carlos also founded DVA Agro Brazil, led strategic partnerships such as OriGeowith Bunge, and today is engaged in sustainability ventures focused on regenerative agriculture and carbon-smart farming.

Chaim Zaher (BRAZIL) is one of the most influential figures in the Brazilian education sector. He founded the renowned COC Educational System and today leads Grupo SEB (Sistema

Educacional Brasileiro)—one of Latin America’s largest and most innovative education groups. Grupo SEB includes dozens of respected brands and institutions, and it leads the global expansion of Maple Bear, a bilingual school network that spans multiple continents. His lifelong dedication to academic excellence, innovation, and social impact has reshaped education in Brazil and beyond. Continuing that mission, Zaher recently helped launch Harven Agribusiness School, a groundbreaking initiative that unites Grupo SEB’s academic strength with the agribusiness expertise of Markestrat Group. This pioneering venture is developing the next generation of leaders for Brazil’s vital agricultural sector.

Daiana Bisognin Lopes (BRAZIL), CEO of FB Group and Rebate Agro, brings her outstanding leadership to the IFAMA 2025 World Conference to Brazil! With over 20 years of experience in agribusiness communication, strategic partnerships, and business development, Daiana is a trailblazer in Brazil’s ag sector. Through FB Group, a global events company known for creating high-impact international experiences, she has helped shape the way agribusiness connects across borders. As a key partner of IFAMA 2025, her vision and execution have been instrumental to this year’s success in building global bridges through agribusiness.

Decio Zylbersztajn (BRAZIL) is a Senior Professor at the University of São Paulo and was awarded the IFAMA Fellow in 2003, the highest award given by IFAMA, for his outstanding and sustained contributions to food and agribusiness management. A globally respected academic and thought leader in agribusiness, Dr. Zylbersztajn will moderate the panel, “Creating Competitive Advantage through Cooperatives and Associations: The Role of Collective Actions.” As agricultural markets grow increasingly complex, cooperatives are playing a vital role in building more inclusive, efficient, and resilient food systems.

Dilvo Casagranda (BRAZIL) brings over two decades of experience at Cooperativa Agroindustrial Alfa, where he served as Technical Manager and 2nd Vice President of the Board. Since 2009, he has spearheaded the internationalization of Cooperativa Central Aurora Alimentos as Export Director, playing a key role in expanding the global footprint of Brazilian protein exports.

Edson Barros (BRAZIL) is the Vice President of Strategic Marketing at Kerry. With dual Brazilian-Italian citizenship and more than 20 years of experience across four countries, Mr. Barros brings a rich multicultural and consumer-driven perspective to the agrifood conversation. His career spans leadership in sales, marketing, production, project management, and corporate strategy, with a passion for building collaborative teams that exceed expectations.

Esteban R. Brenes (COSTA RICA) is a professor of Strategy and Agribusiness at INCAE Business School, Dr. Brenes brings a rare blend of academic excellence, public service, and private sector experience to the conversation. He has served as Costa Rica’s Secretary of Agriculture and Livestock and Secretary of Science and Technology, helping shape national policy at the intersection of innovation and food systems. As Founder and President of BAC & Associates, a strategic consulting firm, he continues to advise companies on growth, governance, and transformation across Latin America.

Guilherme Galvão (BRAZIL) is the Marketing Director at Ourofino Agrociência. An agronomic engineer with over 25 years of experience, Guilherme brings expertise from leadership roles at Hewlett-Packard, Monsanto/Bayer, and Nutrien— where he built a powerful bridge between agriculture and innovation. At Ourofino, he currently oversees market development, pricing, intelligence, product management, and strategic communication.

Guilherme Piai Filizzola (BRAZIL) is Secretary of Agriculture and Supply for São Paulo State. Appointed by GovernorTarcisio Freitasin 2023, Filizzola brings both practical and political experience to the table—as a rural producer, former Executive Director of the ITESP Foundation, and leader of São Paulo’s largest land regularization initiative. He currently serves as a counselor at ESALQ-USP, and is committed to expanding technical training, rural extension, and agronomic research across the state.

Jacyr Costa Filho (BRAZIL), President of the Superior Council of Agribusiness (COSAG) at FIESP, will attend the IFAMA 2025 World Conference. Mr. Costa Filho is one of the most influential figures shaping public policy and strategic direction in Brazilian agribusiness. With over 40 years of leadership across the sugar, energy, and agribusiness sectors—including roles at Brasil Álcool, SCA Trading, and Tereos Brasil—his participation in IFAMA 2025 reinforces the importance of collective dialogue and innovation in the global food system. It is a privilege to welcome such a distinguished leader in support of IFAMA’s mission, and to honor his ongoing contributions to national and international agribusiness strategy.

Johann Coelho (BRAZIL) is the CEO of BemAgro. A rising star in agri-tech, Johann is an early career entrepreneur already recognized by Forbes as a leading voice in AI for agribusiness. He brings a strategic vision of how artificial intelligence is transforming every stage of the agricultural value chain. At the forefront of innovation, he offers a bold vision for the future of farming—one where AI enhances productivity, sustainability, and impact across the global agri-food system.

José Antonio Rossato (BRAZIL)

Dr. Rossato’s journey in the cooperative movement began as a participant in a youth farming program and evolved into leadership roles at the highest

levels—including serving as Chairman of Coplana, where he championed corporate governance and value creation for members. Today, he is a professor of agribusiness, cooperativism, and governance at institutions including Fafram, UNESP, Fundação Dom Cabral, and Fundação Instituto de Administração. His deep, hands-on experience in cooperatives and associations informs his thoughtful approach to fostering resilience and competitiveness in today’s agri-food systems.

Juliana de Lavor Lopes (BRAZIL) is the Director of ESG, Communication, and Compliance at AMAGGI, one of Brazil’s largest agricultural companies. Juliana is one of Brazil’s most influential voices in sustainable agribusiness. Her leadership at AMAGGI and the André and Lucia Maggi Foundation has helped shape transformative ESG practices in the sector. Recognized by Forbes as one of the “100 Most Powerful Women in Agribusiness,” Juliana brings invaluable insight to the global conversation on innovation, governance, and sustainability.

Juliano Tarabal (BRAZIL) has 28 years of experience in the coffee agribusiness sector and deep expertise in Geographic Indications, cooperatives, branding, and governance. Juliano will share how collective action and territorial strategies can create competitive advantages in agribusiness, highlighting collaboration as a driver of sustainable growth.

Kieran Gartlan (BRAZIL) has over 30 years of experience in agricultural commodities across Latin America and the U.S. As Managing Partner of The Yield Lab Latam, he leads early-stage investments in AgriFood and Climate Tech startups within a global VC network. He previously led the Chicago Board of Trade in Brazil and worked with its U.S. Corporate Ventures arm. Raised on a small dairy farm in Ireland, Kieran brings deep insight into the evolving agri-food landscape. He holds a Master’s in Economics from UCD and an MBA in Risk Management from USP, and is passionate about bridging capital, innovation, and sustainability in Latin America.

Luciano Thomé e Castro (BRAZIL) is a Board Member and Coordinator of the Business Administration program at Harven Agribusiness School. He brings a unique blend of academic leadership and industry experience. His work in strategic marketing, sales, and communication channels has shaped the way agribusiness companies engage and grow. At Harven, Luciano has helped pioneer the Harven Experience—a hands-on, interdisciplinary teaching methodology designed to prepare undergraduates to lead in an increasingly complex food and agribusiness landscape.

Manuel Otero (BRAZIL) is Director General of the InterAmerican Institute for Cooperation on Agriculture (IICA). With a distinguished career at IICA beginning in 1988, Otero has played a pivotal role in shaping agricultural and rural development across the 34 Member States of the Americas. As Director General (2018–2026), he has led IICA through a dynamic period of modernization— building stronger partnerships with the private sector, advancing sustainability, and promoting inclusive innovation in food systems. IICA plays a critical role in strengthening global agribusiness through technical cooperation, regional integration, and strategic dialogue across the Americas. Otero’s leadership exemplifies this impact.

Marcelo Eskenazi (BRAZIL) is the New Business Innovation Advisor at São Martinho—one of Brazil’s largest sugar and energy groups. Mr. Eskenazi plays a key role in shaping sustainable innovations in bioenergy and agribusiness. São Martinho is a leader in leveraging renewable carbon to create high-value, sustainable products. The company stands out for its integration of tradition, strategic assets, and open innovation. All of its mills are energy self-sufficient, generating electricity from sugarcane bagasse and selling the surplus to the grid, a powerful example of circular agribusiness in action.

Marcos Fava Neves (BRAZIL) is one of the most influential voices in global agribusiness strategy. Marcos is a professor, prolific author of 80 books, and founder of Harven Agribusiness School. He specializes in strategic planning and management, has led more than 300 major projects in Brazilian and global agribusiness, and is among the most cited Brazilian scientists worldwide. He holds academic appointments on four continents—including at Purdue University (USA) and the University of Pretoria (South Africa)—and has delivered over 1,850 lectures in 23 countries, making him one of the best-known and most respected Brazilian experts in international agribusiness and strategic planning. Marcos was awarded an IFAMA Fellows award in 2015, the highest award given by IFAMA, for his outstanding and sustained contributions to food and agribusiness management.

Michelle Marais (SOUTH AFRICA) is an agricultural economist and advocate for smallholder farmers. As Business Unit Manager at Urban Farmer, she supports farmer training and capacity-building across multiple African countries. She is also deeply committed to youth development in agriculture and its role in economic growth. As the recipient of the IFAMA 2024 Rising Star Award, Michelle exemplifies the next generation of leadership transforming global food systems.

Mônika Bergamaschi (BRAZIL) is President of the Board of ABAG/RP (Brazilian Agribusiness Association of the Ribeirão Preto Region). She has been a tireless advocate for sustainability, innovation, and education in agribusiness. Through the Agronegócio na Escola program, she has helped educate over 5,000 teachers and 335,000 students, strengthening public understanding of agriculture’s vital role in society. Her leadership in environmental regulation and water resource management continues to shape the future of Brazilian agriculture. Mônika will be honored on stage during the IFAMA 2025 kickoff, underscoring the prestige and strength of this global gathering.

Nelson Arno Wulff (BRAZIL) serves as Research Coordinator of the Biotechnology Laboratory and Diagnostic Service at Fundecitrus— one of the world’s foremost institutions in citrus plant health and pest management. He also chairs Fundecitrus’ Internal Biosafety Commission and supervises graduate research on citrus vascular pathogens. His work focuses on developing biotechnological strategies to improve disease resistance in sweet orange, bringing together science, sustainability, and innovation. With international experience in the USA, France, Spain, and Germany, Nelson brings a global perspective to plant health and agrifood systems.

Nicola Shadbolt (NEW ZEALAND) is Chair of Plant & Food Research (a New Zealand Crown Research Institute), and Director of FMG, the Kiwifruit Breeding Center, and CoopBusinessNZ. As a commissioner for New Zealand’s Climate Change Commission and a former board member of Fonterra, she has deep expertise in farm business strategy, governance, and sustainability. At Massey University, Nicola is a Professor of Farm and Agribusiness Management focusing on cooperative models and business analysis. She actively manages multiple farming ventures, a mix of share and cash leasing arrangements including 1000 dairy cows plus sheep, beef, deer and forestry. Nicola is a Fellow of the NZIPIM, the AIOD, and IFAMA, where she also serves on the executive board.

Norberto Giangrande Jr. (BRAZIL) has a remarkable track record of building and scaling high-impact companies. He founded and led Link Investimentos, one of Brazil’s largest broker dealers, and Rico.com.vc, a pioneering retail investment platform that transformed how Brazilians access financial markets. As a venture partner at Yellow Ventures and Upload Ventures, he has helped grow a portfolio of over 30 startups across diverse industries. Today, Norberto serves as Chairman and Executive Director at Minerva Foods—a global leader in beef production with operations across Latin America and exports to over 100 countries. His leadership at Minerva is helping shape sustainable practices at scale in one of the world’s most impactful agribusiness sectors.

Paulo Rigolin (BRAZIL) is Vice President of Latin America at Alltech. Since joining Alltech in 2001, Paulo has held key leadership positions across Brazil and globally—particularly in the poultry sector. As Global Product and Poultry Director, he oversaw operations on multiple continents. He has a veterinary degree and advanced training in marketing and business administration from Fundação Getulio Vargas. Alltech Brazil accounts for 10% of Alltech’s global revenue. Its two Brazilian production plants export to markets worldwide, reinforcing Brazil’s leadership in global agribusiness.

Pedro Terencio (BRAZIL) is the Executive Director of Campanelli, a family-owned agribusiness spanning livestock, agriculture, animal nutrition, and organic fertilizer. Pedro brings a rare combination of hands-on leadership and global experience. His earlier roles in major ag companies saw him lead global marketing and commercial teams, helping launch breakthrough technologies that continue to shape the livestock sector today. A champion of precision agriculture, Pedro now applies cutting-edge tech daily in one of Brazil’s top 10 feedyards—driving efficiency, sustainability, and innovation from the ground up.

Ricardo Capanema (BRAZIL), Vice Presidente of Marketing at Carmeuse brings a wealth of experience in strategic business development and chemical engineering, driving Carmeuse’s growth in Brazil and beyond. Under his leadership, Carmeuse combines cutting-edge services—from equipment design to logistics—with a strong focus on eco-friendly solutions that strengthen agribusiness infrastructure worldwide. Carmeuse is a global leader in lime and limestone solutions, with deep expertise in agriculture, water treatment, and sustainable industrial use. Their innovative mineral-based products enhance soil health, purify water, and reduce emissions. The generous support of Ricardo and Carmeuse is greatly appreciated. Their visionary sponsorship and commitment to advancing sustainable agrifood systems has made this conference possible.

Robert Erhard (SWITZERLAND) is a respected dairy industry leader and elected president of the Sustainable Agriculture Initiative Platform. As Functional Head of Dairy Sourcing and Head of Net Zero Livestock Strategy at Nestlé, he drives positive development throughout the dairy sector. Erhard brings proven expertise in milk supply chain management, strategic planning, and multi-regional operations across all zones. Nestlé has been able to map the different sources of emissions on dairy farms, enabling further innovations that address each emissions source – such as the digestive systems of cows, feed production, manure management, fertilization, energy.

Silvia Massruhá (BRAZIL) is President of Embrapa (Brazilian Agricultural Research Corporation). With a PhD in applied computing and more than 35 years of experience in agricultural research and development, Silvia is a pioneer in Brazil’s digital transformation of agriculture. Her leadership in Embrapa’s Digital Agriculture unit has helped drive innovation across one of the world’s most vital food-producing regions.

Sylvain Charlebois (CANADA)

is a renowned food policy expert, professor at Dalhousie University, and Senior Director of the Agri-Food Analytics Lab. Recently awarded the King Charles III Coronation Medal, Dr. Charlebois is recognized for his outstanding contributions to agri-food policy on a global scale. Dr. Charlebois will bring a unique perspective to the panel “From Farm to Table: Responding to consumer demands to produce nutritious food sustainably,” drawing on his early experience growing up on a Quebec dairy farm, service in the Royal Canadian Air Force, and internationally recognized research. As the Farm to Table movement rapidly reshapes global food systems, his insights will enrich the conversation around improving efficiency, transparency, and sustainability.

Thia Hennessy (IRELAND) has over 20 years of research experience in sustainable food systems and is a leading authority in agricultural economics. Her research focuses on how policy and market developments affect farm performance. As a trusted advisor, she frequently contributes to major policy-making bodies, including the European Parliament and the OECD.

Tony Salas (PERU) holds advanced degrees in biology, plant breeding, agribusiness, and crop and soil science, and is the founder and President of ACM Consulting, where he has led hundreds of projects in more than 30 countries and has facilitated nearly $1 billion in investments across global agribusiness value chains. He is a recognized pioneer of the Impact Farming model, with extensive experience supporting sustainable innovations for smallholder farms in Latin America and Africa. As co-founder of Shared-X in Silicon Valley, Dr. Salas led integrated ventures in fresh fruit, regenerative ag biotech, reaching over 650 retail outlets. He has also served in top public and academic roles and has been active on numerous international boards and carbon initiatives. With deep, hands-on experience in regenerative agriculture, carbon initiatives, and inclusive biotech ventures, he understands what it takes to scale solutions that align productivity with long-term sustainability.

Walter Schalka (BRAZIL) is a member of the Board of Directors of Suzano, a position he has held since leaving the company’s presidency in June 2024, and Vibra Energia. In 2024, he led the B20 Brazil Employment and Education Task Force, an engagement group to influence and guide G20 discussions. During his 11-year tenure at Suzano, between 2013 and 2024, Schalka played a strategic role in the evolution of the company’s results and transformational projects. Schalka holds a degree in Engineering from ITA and a postgraduate degree in Business Administration from Fundação Getulio Vargas de São Paulo (FGV-SP). He participated in Specialization and Improvement courses at the IMD Institute (Switzerland) and Harvard (USA).

POST-CONFERENCE AGRI-TOURS

IFAMA has organized three exclusive technical tours in the São Paulo region for Friday, June 27, 2025, after the conference. The technical tours provide participants a unique opportunity to see up close the innovations and practices that make Brazil a global leader in agribusiness.

São Martinho Group is one of Brazil’s largest sugar-energy companies with over 100 years of history. Operating four industrial units in São Paulo and Goiás, the company produces sugar, ethanol, and bioenergy through highly mechanized, vertically integrated operations. A key player in Brazil’s bioenergy sector, São Martinho combines tradition with innovation, investing in cutting-edge technologies and sustainable practices. The company focuses on environmental management, social responsibility, and circular economy principles while maintaining a strong global market reputation for high-quality renewable energy products.

Transportation fees: $50 USD Travel time: 1-hour drive each way Available Spots: 40 persons

Cutrale, founded in 1967 in Brazil, is one of the world’s largest orange juice and citrus producers. The company operates across the entire citrus production chain, supplying orange juice, FCOJ, NFC, and derivatives to international markets including the US, Europe, and Asia. Combining advanced technology with agricultural expertise, Cutrale maintains high standards of quality, food safety, and sustainability. The company focuses on environmental responsibility through optimized water usage, reduced emissions, and community support, reinforcing its leadership in the citrus industry.

Transportation fees: $50 USD Travel time: 90-minutes drive each way Available Spots: 40 persons

Cooxupé, founded in 1932 in Guaxupé, Minas Gerais, is the world’s largest coffee cooperative and leading Brazilian Arabica exporter. Operating across southern Minas Gerais and São Paulo’s Mogiana region, it represents thousands of small and medium-sized coffee producers. The cooperative provides technical assistance, logistics, and market access while promoting sustainability, social responsibility, and fair trade practices. It supports rural communities through family farming programs and environmental conservation to deliver premium coffee.

Transportation fees: $65 USD Travel time: 2.5-hour drive each way Available Spots: 40 persons

15–19 June, 2026