Mark Capper, IDSA, Guest Editor
Design and strategy have become intertwined through successive elements of creation, research, thought and evaluation involving many disciplines as well as the ultimate user. The design process has now become the basis of design thinking and is being applied in many applications, including the design of products, environments, user experiences and systems.
This issue of Innovation delves into the interrelationship between design and strategy. The theme, design as strategy, implies that strategy is no longer simply the creation of the plan that is executed through design—rather, design has become more integrated and is now a part of the strategy. This issue takes both a broad and deep look at design and strategy. We explore the interplay between design and strategy from several perspectives from the boardroom to the project level.
