Jim Couch, IDSA, Guest Editor
This issue of Innovation is dedicated to those individuals who are thinking beyond the artifact. Those who see design’s potential as limitless. Those who are taking design thinking and applying it to big sticky wicked problems. Problems such as water conservation, homelessness, pollution, child abuse, mental illness, peace and public policy, among others. This is not to judge or denigrate the traditional designers who are passionate, driven and committed to making incredible commercial products and systems for everyday consumption. On the contrary, I applaud you and encourage you to keep up the good fight. Your courage and perseverance is needed to help advance business and industry and to make society a more enjoyable and beautiful place.
