Perhaps never before in history has there been such a preoccupation with identity. Everyone wants to stand out from the crowd. And in this frantic scramble to seize what Andy Warhol famously described as everybody’s “fifteen minutes of fame”, we very often become reduced to ciphers by the very popularity of the trends we are following to achieve this, be it the fashions we favour, the tattoos and piercings with which we decorate our bodies, the never-to-be-seen-again selfies we endlessly snap on our iPhones, or the “likes” we strive so hard to accumulate via Facebook and Twitter.
