In 2021, the retail trade sector comprised 5.2% of the Canadian economy, making it one of the 10 largest sectors. Although the pandemic accelerated digital adoption across sectors, the trend of digitalization in retail existed long before COVID-19. Much of the transition toward intelligent retail is driven by consumers, who increasingly expect more from retailers. Many have become desensitized to experiences that would have once been considered exceptional (like extensive product reviews or same-day delivery), thanks in part to the proliferation of convenient platforms such as Amazon and Uber. Today, consumers do not simply expect high-quality products at a fair price; they are looking for unique experiences, seamless and convenient shopping, and brands that align with their values.
