A central component of this economy, the emboldened popularity of online shopping is also clear when it comes to recent revenue scores of top retail companies. According to the STORES Top 100 Retailer list of 2016, Amazon – a company whose ballooning success has sparked a call for a second North American headquarters (HQ2) – has shown impressive results. Ranked 7th in terms of total revenue, Amazon outstripped traditional retail giants like Target, Macy’s, TJX and several others.
Not surprisingly, when it came to competing for online sales only, Amazon far superseded the proceeds of any company in the US. According to 2016 National Retail Federation figures, Amazon came in at nearly $95 billion in sales that year alone, showing a growth of more than 19% since the year prior. Compare this to the runner up, Apple, whose annual online revenue totaled slightly more than 15% of Amazon’s at $17 billion, or to the US’ largest traditional retail chains, Walmart and Target, totaling annual revenue of $14.4 billion, a
