MORE POWER. MORE CONNECTIONS. MORE OPPORTUNITY. MORE MOMENTUM.
Produced by:
Co-located with:
Louisville, KY | October 21-23 | 888-580-9960 | HardscapeNA.com
REGISTER TODAY
PRODUCTIVITY
Explore the latest products, equipment, and technology designed to help you work smarter, save time, and deliver better results.
Your HNA Registration Includes: • Admission to HNA • Access to Equip Exposition • 1,000+ exhibits featuring the newest tools and innovations for hardscapers and landscapers • Interactive exhibits in the Hardscape House and Outdoor Demo Yard • NEW - Ask the Contractor Coffee Corner • A free industry session featuring Caleb & Brittany Auman • Networking events and afterhours fun • HNA Awards Presentation • Prize drawings, a chance to enter the new Cash Grab Cube, and free HNA swag • Opening keynote by HGTV star and veteran contractor Mike Holmes
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I absolutely love going to HNA for so many reasons! Learning new techniques, getting inspired, seeing new materials, meeting new people and connecting with old friends. It’s community building. It’s the highlight of my fall each year.” – JORDAN SMITH
Premier Outdoor Environments Elmhurst, IL
Register Early & Save HardscapeNA.com
Advanced Registration $30
Standard Registration $60
Onsite Registration $120
Through September 3
September 4 October 18
October 19-23
Manufacturers/ Suppliers/ Consultants $450
REGISTER NOW
Bring Your Crew Register 5 people from your company and the 6th and beyond receive free trade show admission!*
*All Bring Your Crew registrations must be processed at the same time and must all represent the same company. Promotion is not applicable to manufacturers, suppliers, consultants, ad agencies, and media sales registrations.
HardscapeNA.com | 888-580-9960
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Education sponsored by:
YOUR KNOWLEDGE
Learn from industry experts and gain practical skills you can put to work immediately. Whether you’re a business owner, crew leader, salesperson, or installer, these sessions and workshops will help you build knowledge that powers long-term success. Education Sessions & Workshops: $69 Members / $99 Non-Members
OPENING KEYNOTE HGTV Star and Veteran Contractor Mike Holmes Wednesday, October 21@11 AM Sponsored by Kress Included with HNA Registration Great businesses are built by people who refuse to cut corners. Mike Holmes brings his no-nonsense “make it right” philosophy to HNA and Equip with real-world insight on raising standards, demanding quality that pushes the entire industry forward.
WEDNESDAY, OCTOBER 21 8:00 – 9:30 AM Improving Hardscape Margins By Utilizing Technology – How Prefabricated GFRC Is Changing Everything Anthony Bango, Founder & President of Homebridge Precast 8:00 – 9:00 AM Gas Fire Features: How to Boost Your Bottom Line Without Getting Burned Bill Hylton, Owner of Flame Source 9:00 – 10:00 AM Contractor Roundtable Moderator: Bryan Horr, P.E., Division Engineer, Segmental Pavements, CMHA
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10:00 – 11:00 AM Develop Your Growth Plan: Scale Your Hardscape Business Without More Hours or Overhead Andrew Letersky, Business Coach & Founder of Ultimate Landscape Academy
12:00 – 1:00 PM Working IN or Working ON My Business Sam Gembel, Owner/Founder of Atlas Outdoor 1:00 – 2:00 PM Create Stunning Outdoor Living Spaces Using Natural Stone Reid Johnston, National Sales Manager, Rademann Stone Dacia Woodworth, Architect & Design Community Liaison, Natural Stone Institute 2:30 – 3:30 PM PICP Maintenance: Turning Stormwater Solutions into Recurring Revenue Fred Adams, Vice President of Fred Adams Paving Co., Inc. Bryan Horr, P.E., Division Engineer, Segmental Pavements, CMHA 4:00 – 5:00 PM Design for Profit: Make Beautiful Spaces Profitable George Urvari, Founder/Owner of Oriole Landscaping
Get a VIP Pass for all-access to HNA education 17 education sessions, 6 hardscape demos, 2 hardscape workshops, and a free industry session. A $2,000 value for only $249 or $209 for CMHA, BIA and NSI members. Add a CMHA membership to your registration today and save (see page 17).
FREE HARDSCAPE SESSION FEATURING CALEB & BRITTANY AUMAN Busy Isn’t Profitable: The Numbers and Systems That Changed Our Company Thursday, October 22 10:00 – 11:00 AM Sponsored by
THURSDAY, OCTOBER 22 8:00 – 9:00 AM Understanding Mortar Technology for Compliant Installations of Adhered Manufactured Stone Veneer (MSV) Lee Tindall, Southeastern Sales Area Business Development Leader, MAPEI Corporation 10:00 – 11:00 AM The “Invisible” Foundation: Precision Subgrade and Aggregate Prep for High-End Boutique Projects Renee Redding, Owner of Logan’s Landscaping
Caleb and Brittany Auman grew their design-build company by more than 30% – not by adding more work, but by getting clear on their numbers and building better systems. Their benchmark? $270 in revenue per field hour. Once they understood it, everything changed – from pricing and production to team performance and planning. In this practical session, the Aumans will share what it took to make that shift, including the missteps and mindset changes along the way.
2:00 – 3:00 PM Everyday AI for Marketing: A Practical Workshop for Hardscape Industry Professionals Olivier Bridgeman, Co-founder of Bridge Media 3:00 – 4:00 PM Innovations in Installation of Natural Stone Paving: Successful Projects Dan Pfannenstein, Domestic and International Block Sales Manager, Coldspring Tom Kirk, CEO and Co-Founder, ROMEX Hardscapes North America
11:00 AM – 12:00 PM Stop Guessing Your Marketing Budget: A Data-Driven Workshop Olivier Bridgeman, Co-founder of Bridge Media
4:00 – 5:00 PM Vision in Motion: Strategic Planning for a Constantly Evolving Industry Doug Buma, Owner of Buma Solutions
11:00 AM – 12:00 PM Best Practices for Segmental Retaining Wall (SRW) Design and Construction Ryan Miller, Assistant VP of Hardscape, Reading Rock
HARDSCAPE WORKSHOPS - THURSDAY, OCTOBER 22
12:00 – 1:00 PM Estimating Mastery: Have Your Estimate Sell Itself George Urvari, Founder/Owner of Oriole Landscaping 1:00 – 2:00 PM Using A.I. From the Jobsite, Not the Office Weston Zimmerman, CEO of SynkedUP
8:00 – 9:00 AM The New Outdoor Living Economy: How to Prosper in Fluctuating Market Conditions Joseph Raboine, Vice President of Design, Oldcastle APG 10:00 – 11:00 AM The AI-Ready Contractor: A Step-by-Step Framework to Assess, Implement & Scale AI in Your Business Frank Bourque, Business Coach at Frank Bourque Consulting
HardscapeNA.com | 888-580-9960
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YOUR SKILLS Get Certified with CMHA Installer Courses Led by expert instructors with years of industry experience These courses support those entering the hardscaping field as well as seasoned professionals looking to refine their expertise. Each course includes official CMHA materials and concludes with a certification exam - all covered in the registration fee. Installer Courses: $400 Members / $500 Non-Members
TUESDAY, OCTOBER 20 8:00 AM – 5:00 PM Concrete Paver Installer (CPI) Course & Exam Dan Hughes, Owner, Segmental Systems 8:00 AM – 5:00 PM Segmental Retaining Wall (SRW) Installer Course & Exam James Motarex, Hardscape Sales Manager, Basalite Concrete Products
WEDNESDAY, OCTOBER 21 8:00 AM – 5:00 PM Permeable Interlocking Concrete Pavement (PICP) Course & Exam Renee Redding, Owner of Logan’s Landscaping 8:00 AM – 5:00 PM Advanced Segmental Retaining Wall (SRW) Installer Course & Exam John Linder, President, Rolling Hills Landscapes, Inc.
The CMHA installer certification courses are well worth the time and money. My entire crew participated in the installer certification courses this year so they can be the best hardscape installers in our area.” – DANIEL BRADSHAW
Riverside Custom Outdoors
Goochland, VA
Questions about CMHA Installer Certification? Contact Aaron Paul, certification@cmha.org.
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Hands-on Demos in the Hardscape House Live Installation Demos where you’ll learn by doing Demo Package (includes all 6): $99 Members / $129 Non-Members Included in the VIP Pass
Patrick Murray, Kenneth Deemer, and the team from Local Roots Landscaping will lead HNA’s signature hands-on Hardscape Demos. These sessions combine real-world installation practices with practical business insights contractors can use right away.
WEDNESDAY, OCTOBER 21 1:30 – 2:30 PM Segmental Retaining Walls: From Base to Cap Sponsored by Advanced Drainage Solutions 3:30 – 4:30 PM Stairs, Returns & Columns: Structural Details That Elevate Hardscapes Sponsored by Granum
THURSDAY, OCTOBER 22 9:30 – 10:30 AM Paver Installations: Speed, Precision, and Long-Term Performance 12:00 – 1:00 PM Illuminating Hardscapes: Integrating Water, Fire & Lighting Features Sponsored by AMP Lighting 2:30 – 3:30 PM Hardscape Toolbox: Digital Systems That Drive Profit and Scale
FRIDAY, OCTOBER 23 Learn to build this beautiful outdoor space.
9:30 – 10:30 AM Outdoor Kitchens & Veneering: Finish. Fire it up. Celebrate!
HardscapeNA.com | 888-580-9960
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YOUR CONNECTIONS
Connect with industry peers. Meet new suppliers. Swap ideas with fellow contractors. HNA brings together contractors, dealers, distributors, manufacturers, and industry leaders - creating opportunities to build relationships that can move your business forward long after the show ends. • Meet new suppliers, partners, and peers • Connect with professionals who understand your business • Ask questions, share ideas, and learn from real-world experience The conversations you start here could lead to your next big opportunity.
NEW - ASK THE CONTRACTOR COFFEE CORNER
Coffee and conversations right on the show floor
Grab a coffee, recharge your phone, and connect with experienced hardscape contractors in a relaxed setting designed for contractors and dealers. Whether you’re troubleshooting a challenge, seeking business advice, or exploring new ideas, this is the place to ask questions and learn from those who’ve been there before.
CONTRACTOR ROUNDTABLE Wednesday, October 21 | 9:00 – 10:00 AM Teamwork makes the dream work in this education session where you can benefit from conversations with other contractors on over 15+ real-word discussion topics.
WOMEN’S LEADERSHIP RECEPTION Thursday, October 22 | 4-6 PM Women from across the hardscape and landscape industry are invited to enjoy networking, conversation, and community. Brought to you by Belgard, Hunter Industries and SiteOne
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Celebrate the Industry’s Best The HNA Awards honor the most exceptional hardscape projects across the U.S. and Canada recognizing the craftsmanship, creativity, and precision that continue to raise the standard for the industry. Join us Thursday, October 22 from 1:15–2:30 PM as we celebrate this year’s winning projects and the talented teams behind them.
This Is Your Year to Participate There’s no better way to showcase your work, gain national recognition, and inspire fellow contractors across the industry.
SUBMIT PROJECTS BY AUGUST 13
The HNA Awards is produced by the Concrete Masonry & Hardscapes Association and proudly endorsed by the Brick Industry Association and the Natural Stone Institute. The awards are sponsored by
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THE FUN!
More Than a Trade Show – HNA is an Experience. From competitions and live entertainment to exciting experiences across the show floor, there’s energy around every corner.
NEW - Cash Grab Cube Enter for a chance to step inside and collect as much cash as you can by scanning your badge at the Cash Grab Cube in the HNA West Wing exhibits!
NEW - West Wing Grab & Go Grab a quick drink or snack at the new West Wing Grab & Go, designed to help attendees refuel fast, avoid concession lines, and get back to the booths, demos, and sessions you came to see.
Enjoy After-hours Entertainment - Our
partnership with Equip Expo brings exclusive events throughout the week! • Tuesday: Welcome Reception at Churchill Downs Sponsored by CAT® • Wednesday: Afterparty at downtown Louisville’s 4th Street Live! featuring The Crashers Sponsored by Propane Education & Research Council • Thursday: Paristown Block Party & Concert with live music, local food, and an exclusive bourbon tasting. Sponsored by Gravely
Win Prizes! Free HNA Swag Take home more than ideas. Stop by the designated station for your custom HNA swag.
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• Daily Giveaways in the Drone Zone - Win a drone, an HNA RTIC cooler and more. • $15,000 UTV Giveaway - Visit Equip’s UTV Test Track to enter
Stay tuned for more giveaways to be announced soon!
THE ULTIMATE HARDSCAPE SHOWDOWN! 2026 Installer Championship
Watch top installer crews compete head-tohead to build detailed hardscape projects in just 60 minutes. Twelve teams will battle it out on Thursday, with the top four advancing to Friday’s championship round to compete for cash, equipment prizes, and the title of 2026 HNA Installer Champion.
Think your team has what it takes? Find the details, schedule, and entry info at HardscapeNA.com/ installer-championship.
Whether you’re competing or watching from the crowd, the Installer Championship is one of the most exciting experiences at HNA - packed with energy, ideas, and serious skill.
HardscapeNA.com | 888-580-9960
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SCHEDULE
OF EVENTS
Included with Trade Show Registration Additional fee Required Included with VIP Pass
TUESDAY, OCTOBER 20 8:00 AM – 5:00 PM
CMHA Installer Course & Exam: Concrete Paver Installer (CPI) Dan Hughes
8:00 AM – 5:00 PM
CMHA Installer Course & Exam: Segmental Retaining Wall (SRW) Installer James Motarex
6:30 – 9:00 PM
Welcome Reception at Churchill Downs Presented by Equip Expo. Sponsored by Cat®
WEDNESDAY, OCTOBER 21
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6:30 – 8:00 AM
Mulligan’s 5k Fun Run & Walk Sponsored by Active Dynamics
8:00 AM – 5:00 PM
CMHA Installer Course & Exam: Permeable Interlocking Concrete Pavement (PICP) Renee Redding
8:00 AM – 5:00 PM
CMHA Installer Course & Exam: Advanced Segmental Retaining Wall (SRW) Installer John Linder
8:00 – 9:30 AM
Session 1: Improving Hardscape Margins By Utilizing Technology – How Prefabricated GFRC Is Changing Everything Anthony Bango
8:00 – 9:00 AM
Session 2: Gas Fire Features: How to Boost Your Bottom Line Without Getting Burned Bill Hylton
9:00 – 10:00 AM
Session 3: Contractor Roundtable Moderator: Bryan Horr, P.E.
9:00 AM – 12:00 PM
West Wing Exhibits Open to All Attendees
9:00 AM – 12:00 PM
North & South Wing Exhibits Open to Dealers, Distributors and Media Only
10:00 – 11:00 AM
Session 4: Develop Your Growth Plan: Scale Your Hardscape Business Without More Hours or Overhead Andrew Letersky
11:00 AM – 12:00 PM
Opening Keynote: Mike Holmes Presented by Equip Expo. Sponsored by Kress
12:00 – 1:00 PM
Session 5: Working IN or Working ON My Business Sam Gembel
12:00 – 5:00 PM
Indoor and Outdoor Exhibits Open to All Industry Participants
1:00 – 2:00 PM
Session 6: Create Stunning Outdoor Living Spaces Using Natural Stone Reid Johnston and Dacia Woodworth
1:30 – 2:30 PM
Demo 1: Segmental Retaining Walls: From Base to Cap Sponsored by Advanced Drainage Solutions
2:30 – 3:30 PM
Session 7: PICP Maintenance: Turning Stormwater Solutions into Recurring Revenue Fred Adams and Bryan Horr, P.E.
3:30 – 4:30 PM
Demo 2: Stairs, Returns & Columns: Structural Details That Elevate Hardscapes Sponsored by Granum
4:00 – 5:00 PM
Session 8: Design for Profit: Make Beautiful Spaces Profitable George Urvari
5:30 – 6:30 PM
Installer Championship Team Meeting
7:30 – 9:00 PM
Afterparty at downtown Louisville’s 4th Street Live! featuring The Crashers Sponsored by Propane Education & Research Council
THURSDAY, OCTOBER 22 8:00 – 9:00 AM
Session 9: Understanding Mortar Technology for Compliant Installations of Adhered Manufactured Stone Veneer (MSV) Lee Tindall
8:00 – 9:00 AM
Hardscape Workshop: The New Outdoor Living Economy: How to Prosper in Fluctuating Market Conditions Joseph Raboine
9:00 – 5:00 PM
Indoor and Outdoor Exhibits Open to All Industry Participants
9:30 – 10:30 AM
Demo 3: Paver Installations: Speed, Precision, and Long-Term Performance
10:00 – 11:00 AM
Free Hardscape Session: Busy Isn’t Profitable: The Numbers and Systems That Changed Our Company Caleb & Brittany Auman | Sponsored by Granum
10:00 – 11:00 AM
Session 10: The “Invisible” Foundation: Precision Sub-grade and Aggregate Prep for High-End Boutique Projects Renee Redding
10:00 – 11:00 AM
Hardscape Workshop: The AI-Ready Contractor: A Step-by-Step Framework to Assess, Implement & Scale AI in Your Business Frank Bourque
10:30 – 11:30 AM
Installer Championship Competition: Prelim 1
11:00 AM – 12:00 PM
Session 11: Stop Guessing Your Marketing Budget: A Data-Driven Workshop Olivier Bridgeman
11:00 AM – 12:00 PM
Session 12: Best Practices for Segmental Retaining Wall (SRW) Design and Construction Ryan Miller
11:30 AM – 2:00 PM
Mulligan’s Mutt Madness
12:00 – 1:00 PM
Session 13: Estimating Mastery: Have Your Estimate Sell Itself George Urvari
12:00 – 1:00 PM
Demo 4: Illuminating Hardscapes: Integrating Water, Fire & Lighting Features Sponsored by AMP Lighting
1:00 – 2:00 PM
Session 14: Using AI From the Jobsite, Not the Office Weston Zimmerman
1:00 – 2:00 PM
Installer Championship Competition: Prelim 2
1:15 – 2:30 PM
HNA Awards Presentation
2:00 – 3:00 PM
Session 15: Everyday AI for Marketing: A Practical Workshop for Hardscape Industry Professionals Olivier Bridgeman
2:30 – 3:30 PM
Demo 5: Hardscape Toolbox: Digital Systems That Drive Profit and Scale
3:00 – 4:00 PM
Session 16: Innovations in Installation of Natural Stone Paving: Successful Projects Dan Pfannenstein and Tom Kirk
3:30 – 4:30 PM
Installer Championship Competition: Prelim 3
4:00 – 5:00 PM
Session 17: Vision in Motion: Strategic Planning for a Constantly Evolving Industry Seth & Doug Buma
4:00 – 6:00 PM
Women’s Leadership Reception Brought to you by Belgard, Hunter Industries/FX Luminaire and SiteOne
6:30 – 8:30 PM
Equip Paristown Block Party & Concert Presented by Equip Expo. Sponsored by Gravely
FRIDAY, OCTOBER 23 9:00 AM – 1:00 PM
Outdoor Exhibits Open
9:00 AM – 2:00 PM
Indoor Exhibits Open
9:30 – 10:30 AM
Demo 6: Outdoor Kitchens & Veneering: Finish. Fire it up. Celebrate!
10:30 AM – 12:00 PM
Installer Championship Competition: Finals
12:45 – 1:00 PM
Installer Championship Competition Awards Ceremony HardscapeNA.com | 888-580-9960
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PLAN
YOUR TRIP
Everything you need to plan: HardscapeNA.com/travel/hotel HNA HOST HOTEL: HYATT REGENCY LOUISVILLE DOWNTOWN Discounted rates are also available at other hotels.
Book early. Hotels & flights fill up fast.
GETTING AROUND: Complimentary shuttle buses will run between select hotels, the airport, the Kentucky Exposition Center and some after-hours events. PLUS: FREE parking at the Kentucky
Exposition Center.
• RV camping is available at the expo center. Find details at parking.kyexpo.org
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LOUISVILLE: EASY TO GET TO, EASY TO NAVIGATE … AND FUN TO VISIT • Louisville International Airport (SDF) is across the interstate from the expo center. Discounted airfare is available on Southwest, United, and Delta. Find details at HardscapeNA.com/flight-discounts • Within a day’s drive of half the U.S population.
Minneapolis
Louisville is more than just the home of HNA. From award-winning restaurants and lively entertainment districts to bourbon experiences, live music, and walkable downtown attractions, there’s no shortage of ways to unwind after a day on the show floor. Many attendees extend their stay to explore everything Louisville has to offer – making HNA not just a great event, but a great trip.
Toronto Milwaukee
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Columbus Washington D.C.
Cincinnati
Evansville St. Louis
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QUESTIONS ABOUT HNA?
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Interact with H-Bot by texting (855) 611-1938 or visit the HNA web site.
Charlotte
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Dallas New Orleans Tampa
HardscapeNA.com | 888-580-9960
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FOR YOUR NEXT PROJECT
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With one Contractor Membership, your entire team can benefit from HNA education at the member rate. Become a CMHA Member Hardscape contractors and dealers have a community of exceptional peers in the Concrete Masonry & Hardscapes Association (CMHA, formerly ICPI and NCMA). Boost your business and build company momentum in a competitive market with CMHA membership!
Stay informed! Stay competitive! Join CMHA today! info@cmha.org 703-713-1900 cmha.org
JOIN CMHA TODAY!
MEMBERS ENJOY: • Savings on online and in-person training for you and your team • Networking opportunities • Access to industry developed hardscape technical resources and our hardscape technical team • Opportunities to increase business through our online directories • Access to industry news, best practices, new technology and installation methods
HardscapeNA.com | 888-580-9960
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DISCOVER NEW PRODUCTS. LEARN NEW SKILLS. BUILD VALUABLE CONNECTIONS. FIND THE INSPIRATION AND MOMENTUM TO POWER YOUR NEXT STAGE OF GROWTH. REGISTER TODAY & JOIN US IN LOUISVILLE.
October 21-23
My crew and I were overwhelmed by the size of the show. There was something to be learned in every area we visited. Every hardscape company in the country should try to go. It was a great experience.” – JIM PRENGAMAN
Prengaman Landscape Contracting Latrobe, PA
Thank you! Metallic Sponsors & Endorsing Associations Platinum Sponsor:
HNA Produced By:
Gold Sponsors:
Silver Sponsor:
Endorsers:
Bronze Sponsor: