Case Study Lothian Buses
An EQUANS Solution Enhancing the Passenger Experience
Lothian Buses is an awardwinning bus operator, recognised throughout the industry for its high levels of customer service. Lothian continue to promote green mobility and seek to encourage increased use of public transport by tourists and locals. In 2013, Edinburgh was declared one of the UK’s ‘super-connected cities’. To motivate a behavioural change in travel habits, Lothian sought to attract passengers with
Passenger Wi-Fi and Application Platform
At the heart of the project was the desire to provide Lothian passengers with the best possible onboard experience, enabling them to continue being productive while they travel. In 2014 Icomera's mobile Internet solution enabled Lothian to become the first UK operator to have all of its vehicles connected with high-speed 4G Wi-Fi.
an onboard experience that kept riders entertained
In 2019, Lothian opted to upgrade its Edinburgh
and informed, with a solution that could be rolled-
Bus Tours fleet to Icomera's ICR-2 mobile Internet
out across its fleet of 700+ buses serving more
connectivity and applications gateway, which gives
than 115 million passengers annually.
them access to a range of new functionality, better
To
effectively
meet
Lothian’s
ambitious
requirements, Icomera, along with other business units within the EQUANS group, pooled their respective areas of expertise, combining Icomera’s Wi-Fi and onboard connectivity capabilities with
real-time data availability, location/GPS, and tailored client portals, all backed by more advanced maintenance and monitoring support, for better operational and environmental awareness and control.
the wider EQUANS group’s powerful passenger
Icomera's
information and fleet tracking capabilities. Lothian
application platform also lays the foundation from
Bus passengers are now able to enjoy high-quality,
which a range of other systems can be supported.
high-speed Wi-Fi, alongside a robust onboard
Applications such as health monitoring for Lothian
passenger
Additionally,
Buses' Video Surveillance systems ensure a safer
Lothian staff can monitor and track their fleet in
environment for passengers. Icomera's modular
real-time.
approach means that further applications can
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information
service.
mobile
Internet
connectivity
and
easily be added at a later date, future-proofing
Peace of Mind
Lothian Buses' investment. The solution creates virtually
seamless
Wi-Fi
coverage
for
both
Edinburgh residents and tourists when using the bus services in the city.
The
security
of
Lothian's
passenger
and
operational data benefit from Icomera's proactive approach to cybersecurity, supporting the operator to follow continuously improving best practices to
Real-time Passenger Information and Vehicle Monitoring
exceed the expected public transport industry standards. Icomera was one of the first key players in the industry to achieve ISO 27001 certification for
As part of the project, EQUANS implemented its state-of-the-art Navineo Intelligent Transportation System, allowing Lothian Buses to monitor the bus fleet and keep passengers informed about their journeys in real-time via the Lothian mobile app.
information security management. Following a process-based, risk-driven approach, Icomera's industry experience and expertise helps Lothian to understand what assets need to be protected against which risks, and how those risks must be mitigated.
Icomera and EQUANS: Sharing a Common Vision for Public Transport
By utilising Icomera’s mobile Internet connectivity platform together with EQUANS' advanced Navineo CAD/ AVL technology, the group was able to deliver a solution for Lothian that helps promote a greener, safer, more data-driven approach to mobility, The solution helps promote a greener, safer approach to mobility
which is more attractive to those travelling. Commenting on the project, Peter Kingsland, SVP UK, said: “Edinburgh is an excellent example of a city investing in its transport network to provide a top-quality experience to passengers. By deciding to roll-out Wi-Fi, passenger information, fleet tracking and other connected services, Lothian Buses has shown that they value not only innovation and safety, but also the needs of the hundreds of thousands of people who rely on public transport in Edinburgh every day.”
Lothian is known for investing in customer satisfaction n
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