THE GREAT AMERICAN
ROLLING PAPER COMPANY
MARCH 2019 WWW.GARPUSA.COM CONFIDENTIAL PROPRIETARY PROPERTY OF THE GREAT AMERICAN ROLLING PAPER COMPANY
SAFE HARBOR STATEMENT Certain statements in this presentation regarding strategic plans, expectations and objectives for future operations or results are “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward-looking words such as “anticipate,” “believe,” “forecast,” “estimate” and “intend,” among others. These forward-looking statements are based on The Great American Rolling Paper Company’s current expectations and actual results could differ materially. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements. These factors include, but are not limited to, our need for additional financing; uncertainties of government regulations and enforcement; and competition. The forwardlooking statements in this presentation are made as of the date of this presentation, even if subsequently made available by the Company on its website or otherwise. The Great American Rolling Paper Company does not undertake an obligation to update or revise any forward-looking statement, except as required by law.
O U R STORY The Great American Rolling Paper Company specializes in marketing, distributing and manufacturing of both branded and white label custom smoking papers. The Company is the culmination of 20+ years in the smoking paper industry and 50+ years of capital market experience that make up our management and advisory team. We are focused on growing the Company both organically and through acquisitions to become an industry leader in the smoking industry.
American Owned
BACKGROUND The Great American Rolling Paper Company, (“GARP” or the “Company”) was incorporated in March of 2016 as the result of managements acquisition of established brands in the rolling paper industry that have a 22 year operating history. GARP is one the few independent American companies specializing in FDA-compliant creation and distribution of proprietary and private-label smoking paper products. As cannabis continues to be accepted by more states, the number of retail establishments (convenience stores, smoke shops, dispensaries) carrying products and businesses using these products for promotional items should continue to expand over the foreseeable future. “Roll your own” cigarettes are the fastest growing segment of the tobacco industry due to increasingly higher taxation.
CUSTOM ROLLING PAPERS
CUSTOM ROLLING PAPERS
CUSTOM ROLLING PAPERS
CUSTOM BRANDED CONES
“
THE CONE DEVELOPMENT PROCESS
”
Natural paper, which is taste neutral, made from the finest unbleached paper. Every cone is housed in its own custom printed package.
28 9 10
mm
m
m
Made from premium wood pulp paper, ensuring even burning.
SMOKER’S SURVIVAL KIT The Survival Kit is perfect for smokers on the go! It is water proof (storage area only) and even floats! It also features an L-shaped poker that is the perfect cleaning rod for the reusable cigarette or to dig out impacted smokeables. Holds 4-5 grams and is made in a variety of colors, but black is the best-seller by far.
One Box Includes: REUSABLE ONE HITTER ROLLING PAPERS | POKER
CannaKIT • www.cannakitbox.com • Superior and controlled micro-dosing of hemp. • No more guessing how much is too little or too much. No more side effects from too much hemp. No more telltale hemp odors coming from your purse or brief kit.
A water-tight, odor-proof container that neatly stores 1-2 days of hemp medication. This small 3 inch by 1 3/4 inch study kit, is about 2/3rd the size of a pack of cigarettes. Take it with you on the go or keep it in your pocket or purse.
THE MARKET The market for the Company’s rolling papers and related products are smoke shops that sell materials for cannabis and tobacco use. Twenty-eight states and the District of Columbia have approved cannabis for medicinal use, eight of which have also approved it for recreational use.
This provides an expanding market with new dispensaries that are all candidates for custom rolling papers with their company logo to sell or use for promotional uses. The cannabis industry is in its infancy creating an opportunity for companies that have been early to the market to develop “brand� awareness and promote their images.
LEGALIZATION MAP
“
Cannabis prohibition has been in place for 80+ years, but the tides are clearly turning. Potential product applications range from recreational, to health & wellness, therapeutic, and pharmaceutical
�
The recreational cannabis market is expected to increase 9x over the next 10 years, assuming federal legalization. The Cowen & Co. report estimates there are over 32 million yearly cannabis users in the U.S. (and close to 9 million daily users). With an approximately $6 billion in legal cannabis sales in 2016 (recreational and medical), the report anticipates the transitioning of the informal market and capitalizing on growing incidence, higher per caps, and premiumization should drive the 9x increase in 10 years. A 24% 10-year revenue CAGR, which the report states is hard to find in consumer staples, in particular with a $50+ billion end-point. Cowen & Co., "The Cannabis Compendium: Cross-Sector Views on A Budding Industry," September 12, 2016
MARKETING STRATEGY 1. THE COMPANY -- The Company is utilizing a combination of marketing strategies to develop its customer base. We intend to grow our business through direct marketing and utilizing wholesalers and distributors. 2. DIRECT MARKETING -- Our core target market is comprised of 10,000 retail establishments (6,000 smoke shops and 4,000 dispensaries) and is cultivated through a combination of electronic, hard copy and phone outreach sales campaigns.
3. WEB SITES -- (www.garpusa.com)
MARKETING STRATEGY(cont.) 4. CUSTOM ORDER SITE -- We are looking to bring online a fully automated site that, similar to the Vista print model, will allow for full customization of white label products that our customers can personally develop without the use of Company staff. 5. WHOLESALERS AND DISTRIBUTORS -- We are in discussions with several industry distributors as well as large wholesale retailer opportunities.
MANAGEMENT TEAM
MANAGING DIRECTOR & PRESIDENT
VICE PRESIDENT: MARKETING & DESIGN
JOEL PRACKLER
HUGO D. AVILES
Joel is the President of the Company and part of the management team that purchased the predecessor rolling paper company. Prior to this, Joel was a partner of First Harvest Financial and was responsible for overseeing the company’s marketing initiatives.
Hugo D. Aviles is Vice President of Marketing & Design, overseeing online operations and strategic digital media deployment at the company. Mr. Aviles has expertise in world economics, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and excelled in infantry, combat, leadership, and navigation training. Additionally, Mr. Aviles is the Co-Founder of and Managing Partner at iBoss Digital, an international strategic digital media marketing firm, and hBoss Digital, a digital marketing agency specializing in enterprise monetization scaling for the music industry.
Joel has extensive experience with retail marketing having co-founded an energy drink and bottled water company. Also, he has experience establishing domestic and international distribution and sales networks to grow The Great American Rolling Paper Company brand.
PRODUCT COST/PRICING SCHEDULE
Costs/Pricing Rolling Papers/Booklets
Cost $0.08
Wholesale $0.60
Gross Margin $0.52
Suggested Retail
Custom Printed Booklets
$0.10
$0.75
$0.65
$2.00
Cones/Each
$0.08
$0.30
$0.23
$1.00
Smoker’s Survival Kit/Each
$1.00
$7.00
$6.00
$10.00
$1.25
Custom Ordering Fulfillment 1. Automated process for contact forms that come in through website. They get logged into a CRM system with an email drip campaign followed by text messages linked to videos about our company.
2. Social media marketing: Facebook, LinkedIn, YouTube, Instagram, placing ads, and connecting with companies in the cannabis space. Potential customers. Driving traffic to the website.
3. Sales force Outbound calls, Inbound calls, sending emails driving traffic, getting orders. Sending out sample packages.
4. Selling distributorships for territory to build a customer base of smoke shops, Dispensaries, cannabis companies, and all for all products of Great American including custom.
5. Our affiliate portal built into the website with wholesale prices for branding companies, custom promo
companies, advertising companies, marketing companies, that want to become part of the Great American family and put in orders for custom rolling papers for their clients. ASI members and sage.
6. Physical mailing campaign every six months or when there is a new product to be offered. Every cannabis business and Dispensary that we have on file will get a physical branded Great American package. With branded samples of all our products. Like a gift package to the owners of these companies. Driving traffic to the website. And letting the world know the quality of our products.
Great American Brands 1. Branded pre-roll Cone boxes 1,000 a box. Hemp, white, brown, and assorted color box. For dispensaries
that want to order cones in bulk. High demand, too many new stores opening that need cones manufacturers are Backlogged. I have my own Cohen manufacture out of India; I speak to the owner direct.
2. Two packs, six packs, 12 packs, in different forms of packaging. Very similar to Raw. Comes with glass filter tips Great American logo.
3. Hemp wraps custom or great American brand. Two packs. Six packs. 4. Rolling paper brand Great American style. Several offshoots and different styles for split testing. 5. Connect with distribution centers to sell all these brands two gas stations convenient stores, Dispensaries. 6. Sell mini-distribution franchises to entrepreneurs that want to own their own route of Great American products.
7. Last but least, a major Amazon store backed by an Internet team and a fulfillment center with marketing to drive traffic to the store to purchase our products. Cones and Hemp Wraps are in high demand.
8. 3,000 ft.² warehouse in Ybor city to operate the whole business and inventory. 9. Hire employees for each division of the company or work as a team. 10. iBoss team to manage all digital and internet marketing, advertising, promotion, social media, etc. 11. Custom rolling papers, custom Hemp Wraps, custom glass filter tips, custom pre-rolled cones. 12. Branded rolling papers. 13. Branded Hemp Wraps, branded pre-rolled cones, branded filter tips glass, branded apparel.
Dominate The Industry 1. Buy two major brands that have big distribution. 2. Buy a rolling paper manufacturing plant. 3. Buy a cone manufacturing plant. 4. Buy a hemp wrap manufacturing plant. 5. Merge or acquire; One that does it all. 6. Add new products, expand, innovate new products as we move forward. 7. Get acquired by a major publicly traded company. Or private company. Or go public on the Canadian exchange.
CAPITALIZATION TABLE The Great American Rolling Paper Company specializes in producing high quality custom branded rolling papers.
TBD
Stock Price
$0.20
Platforms
TBD
Shares Outstanding
15Mm+
Law Firm
Saul Roffe
Market Cap
$3Mm
Auditor
TBD
Ticker
Contact: Joel Prackler, President joel@garpusa.com tel: (813) 928-9166