IAFOR Journal of Cultural Studies Volume 2 – Issue 2 – Autumn 2017 When looking at how many selfies participants have posted on specific social media platforms, different self-disclosure goals emerged as statistically significant predictors. The self-disclosure goals explained the most variance in how many selfies participants posted on Facebook in the past month (Adj R2 = .132, p< .001), and the least variance in how many selfies participants posted on Twitter in the past week (Adj R2 = .046, p< .01) (Table 2 and 3). This means that the combined effect of the self-disclosure goals in this sample was able to explain between just over thirteen to just under five percent of variance in number of selfies these participants in the sample are posting. When examining which self-disclosure goals were most influential to posting selfies, the results were slightly different depending on the social media sites and the time frame being considered. Information Storage and Entertainment had a statistically significant positive influence on how many selfies participants posted on Facebook in the past month (β = .255, p< .01), but Information Storage and Entertainment had no statistical impact on how many selfies participants posted on Facebook in the past week. Information Storage and Entertainment had a statistically significant positive influence on how many selfies participants posted on Instagram in the past week (β = .221, p< .01); on Instagram in the past month (β = .221, p< .01); on Twitter in the past week (β = .214, p< .01); and on Twitter in the past month (β = .228, p< .01). Relational Development had a negative influence on posting selfies on Twitter in the past week (β = -.184, p< .01); and on Twitter in the past month (β = .190, p< .01). As the relationship development was more important to the participants the less likely they were to post selfies on Twitter. Relationship Development did have a statistically significant positive influence on how many selfies participants posted on Facebook in the past month (β = -.139, p< .05); but had no influence on how many selfies participants posted on Facebook in the past week, nor did it have an influence on how many selfies were posted on Instagram in the past week nor month. Social Control and Resource Gain only had statistically significant positive influence on how many selfies participants posted on Instagram in the past month (β = -.125, p< .05). Information Sharing to Benefit Others only had a statistically significant positive influence on posting selfies on Facebook in the past week (β = .219, p< .01). RQ 3: Do age and gender impact the self-disclosure goals met by posting selfies to social media? Gender and age were added to the self-disclosure goal variables. Gender had no impact on how many selfies were posted overall or for any social media platform. Therefore, men are just as likely to post selfies as women according to the results from this sample. However, age had a statistically significant positive influence on posting selfies on Facebook in the past week (β = .134, p< .05); and on posting selfies on Facebook in the past month (β = .186, p< .01). Therefore, as age increased in the sample, participants were more likely to post selfies on Facebook. Conversely, age had a statistically significant negative influence on posting selfies on Snapchat in the past week (β = -.298, p< .001); and on posting selfies on Snapchat in the past month (β = -.276, p< .001). As the age in sample went down, participants were more likely to post selfies on Snapchat. These results indicate that older participants in the sample favored posting their selfies on Facebook while younger participants favored posing selfies on Snapchat. It is important to note that none of the self-disclosure goals had a statistically significant effect on posting selfies on Snapchat in this sample. Most of the statistically significant results from the first regression held significance with the addition of age and gender to the models. However, the addition of age and gender 78