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N e w s l e t t e r

AUGUST-OCTOBER 2017 ISSUE 84

Digital Listing Center Updates Regional News Tempe has relocated to a new oﬃce!

We have a number of exciting Digital Listing Center updates to share with you. Currently, you receive all of your HUNTbranded Just Listed marketing materials from the Digital Listing Center within a few minutes of the property entering the MLS. These materials include: • Property Flyers (single & double-sided)

Read more on page 4≥

2017

• YouTube Video

C ELEBR ATI ON

• ePostcard

Rochester, Central & Northern NY and Capital Region TURNING STONE RESORT & CASINO

Thursday, January 18th | 2pm - 6pm

Buffalo

SENECA NIAGARA RESORT & CASINO Tuesday, January 23rd | 2pm - 6pm

“Change We Need”

The title of this article was our theme in this organization just a couple years ago. Did we actually make the changes we needed then? What changes are needed now, and why? Very simply, we have made many changes in the way we operate our business, how we suggest you operate your individual businesses and how we interact with the public. These changes have taken many forms touching virtually all elements of HUNT Real Estate Corporation and our Core Businesses. And more will always remain to be done. Your Leadership Team met the first week of October, as we do each year, to review our progress in the current fiscal year and our financial plan for the year ahead, as well as design a strategic plan to make certain that we meet our financial plan and create the right environment for you achieve yours. The outcomes reflect one thing for certain: we will continue to make the changes we need to remain a vital, exciting place of business—in some cases rather sweeping changes. Right now, we are considering changes we need as a result of the Conference discussions, as well as the tremendous input I receive each month from my Senior Advisors. I boiled down 19 “themes” from all the input I received from my Advisors in the last year and charged our Chief Operating Oﬃcer and our Department Heads to respond with an action plan for each, following the input received at our Leadership Conference from the balance of the Leadership Team. Work is now underway on changes we need in: 1) marketing 2

Core Businesses & Departments

and our service offerings to the public to make certain we are truly responsive to you, our customers and today’s industrial and media environment; 2) our education and training systems to foster continuous improvement; 3) our branch environments to ensure that they are places our people want to be; 4) succession planning to make certain your career has a recurring return on investment; 5) our team “friendliness” and the recognition of the division of labor in our industry; and 6) our entire process for retaining and attracting talent to our organization at all levels. When considering all the changes we need, there will be accompanying levels of discomfort. Anyone either effecting change or affected by any change will have some feeling of agitation, or alarm, or concern, or dismay, or distraction, or even distress—if anyone is paying attention. Any level of discomfort prods us to sit up and take notice. Feeling uncomfortable often indicates growth is about to take place. Conversely, stifling discomfort supports the status quo, the way things have always been. If you have chosen to be part of this organization you must be emotionally mature enough to tolerate a good deal of discomfort because you know in your heart that the discomfort we might create for the moment leads to positive change and growth. If you are capable of noticing your discomfort, without getting too twisted up, you have the capacity to change and grow. Avoiding discomfort at all costs means we don’t.

This organization has always been about learning and innovation—two significant areas of “change.” I wrote about some of our innovations in the last issue of this newsletter. I hope you took notice and share in a feeling of pride in who and what we are. All those innovations caused discomfort for many people in this organization—including me. To varying degrees, I have always demanded of myself and you that we have the capacity to change and grow. Change and growth is a reflection of the power to continuously improve. It is like working out to gain physical strength. There is nothing comfortable about that. But when you start to see the positive eﬀects in all aspects of your life, the pain becomes worth the gain. So it is in business—our business. We are pushing the envelope in other ways beyond the ones cited above. We are now experimenting in Arizona with an entirely new lead generation business model that has already made our competitors uncomfortable. The public and even our Agents in that Region see this innovation as something far from threatening and an entirely new way for our industry to serve. I will share more with you as time goes on and our experiment matures. In the meantime, please know how grateful I am to all of you who have contributed to what this organization has achieved this year. I look forward to another great year in fiscal 2018 working together to create a new and unprecedented level of service to every customer we have the privilege of serving.

Peter F. Hunt

Chairman and Chief Executive Officer - HUNT Real Estate Corporation

A Message from the CEO

Digital Listing Center cont. New Template Now Available… 11x17 FOLDED BROCHURES We are pleased to announce that 11x17 Folded Brochures are now part of your Just Listed materials package. The 11x17 designs include 19 property photos and, with just the click of a button, can be sent to XpressDocs for professional printing. Coming in early November… EVENT MARKETING MATERIALS! Whenever a key event occurs with your listing (Open House, Price Reduction, Sold), the Digital Listing Center will automatically create a fresh set of marketing materials optimized for that event. Each unique marketing package will arrive via email shortly after the change happens in the MLS, providing you more opportunities to increase engagement and drive new business to your listing. When you schedule an Open House, you will receive: • Two Social Media postings – initial post (“Open House This Weekend!”) & Day-of posting (“Open House Today!”) • Facebook Boosted Ad – can be purchased for an additional fee • Property Flyer – use at open house as a take-away • Postcard – to send to neighborhood where home is listed • ePostcard – send to your COI, drive clients/prospects to your HUNT agent website

Dan Mirsky, Marketing Director 716-880-1514 dan.mirsky@huntrealestate.com

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When you have a Price Reduction, your new materials will reflect the price change and include Price Reduced banner on them: • Flyer • Postcard • ePostcard

• Facebook Boosted Ad – can be purchased for an additional fee When your listing sells, you will receive the following Just Sold items to create more lead generation opportunities: • Social Media Post • Facebook Boosted Ad – can be purchased for an additional fee • ePostcard – drive clients and prospects to your HUNT agent website • Postcard – Send to neighborhood where home was listed AUTOMATED JUST SOLD POSTCARDS

LISTED/JUST

You will now be able to order Just Listed & Just Sold Postcards for all of your listings through the Digital Listing Center. • Convenient & Easy Ordering: Postcards are formatted and ready to be printed • Easy Editing: Make any necessary edits in your Digital Listing Center dashboard • Competitive Pricing: HUNT agents get 40% discount (Postcards are printed and mailed by ExpressCopy.com) You do not need to do anything to take advantage of these new benefits from the Digital Listing Center. The 11x17 Folded Brochure is now available and the Open House, Price Reduced and Just Sold materials will be automatically implemented in early November. Keep an eye on your HUNT email for further information notifying you about the expected release date. For additional questions, email marketing@huntrealestate.com

News Around the Regions

Arizona

Central & Northern NY Region

Our Tempe branch has moved to a new location in Gilbert! We are getting settled into the new branch and are now in a better geographic location that will help us boost our recruiting and business sales.

On July 20th, seventy-nine HUNT Agents, Managers, Mortgage Consultants, Network Title, and Administrative Assistants gathered on the village shore of Skaneateles Lake. The weather was perfect as all boarded the Judge Ben Wiles to enjoy a lovely luncheon and tour of the beautiful Skaneateles Lake. After the boat tour, many stayed to walk the streets of Skaneateles and browse the annual Sidewalk Sale. Thank you to all who attended for another wonderful event!

The Glendale oﬃce is nearing its build out that will include a training center for the agents and new recruits. .

Buﬀalo The HUNT Niagara County branches participated in three community parades this summer: Canal Fest - July 18, 2017 Wilson Field Days - August 26, 2017 Peach Festival - Sept 9, 2017

Terry Bradley, of our Camillus branch, has been a charter member of the Phoenix Philosophies Organization since its inception in 2011. Phoenix Philosophies aids veterans, homeless people and their families, victims of abusive situations, and aids in their pursuit of suitable housing. The group also assists in helping them learn a trade and develop skills while renovating distressed properties.

Terry helps Phoenix Philosophies in locating and acquiring neglected properties. He helps the family relocate to the improved property. Phoenix Philosophies not only helps people in diﬃcult situations, but the neighborhood also benefits by having a property improved. The program has helped the disadvantaged have a place in their own homes and also a place in the community they live in. Many times, low income people are invisible, falling through the cracks in services that leave them in substandard housing. Terry’s involvement in the program gives these people their dignity back by assisting them in finding decent, aﬀordable, permanent housing. Terry derives a great feeling of achievement in knowing he has been instrumental in helping the disadvantaged and also the entire community. Terry is also a productive, helpful member of the Camillus branch and has 32 consecutive years of being a Real Estate Professional and is also a licensed Auctioneer.

Regional News

Rochester Region

Capital Region

presence.

The past month in the Rochester Region has been a focused one. Everyone is putting the final push on for the end of the fiscal year. We continue to grow the region as well by adding six new names to the roster-Great Job! Two additions to the roster were a result of the Recruiting Appreciation Program. Thank you, Jerry Byrnes and Mabel Chu, for your RAP Forms.

In Central New York, the first of 7 Incubator Workshops was held on Thursday, September 14th at HUNT’s Liverpool location. Dave Evans hosted the event, giving over 35 agents from the area an exciting presentation on how to stand out in an extremely competitive market. While enjoying refreshments, agents, managers, and attendees from Network Title and HUNT Mortgage listened as Dave went through the skills and tools needed to exceed industry standards and break the negative stereotypes that exist regarding real estate professionals.

Whether you are a new or experienced agent, these sessions provide you with great ways to acquire leads and help you succeed in your career. If you haven’t attended a workshop yet, don’t miss out!

A huge “thank you” goes out to Damaris Rivera (Greece) and Barb Krenzer (Brighton/Pittsford) for coordinating donations for the displaced pets due to Hurricane Harvey. HUNT has many caring souls who not only were worried about human lives, but the lives of many pets that were left behind. The amount of donations was staggering: at the end of the day, an agent’s entire garage was full! HUNT Mortgage hosted a wonderful event at Oak Hill Country Club. The event was a meet and greet for our newest Mortgage Consultants: Lisa Durfee and Rita McTigue. The event was well attended and everyone enjoyed the evening at the iconic country club.

Regional News

“Social Media Trends,” presented by Rachel DiNunzio, was the second of the Incubator series, presented to a full house at the Manlius office on September 21st. Rachel shared many tips on how to use social media to build our center of influence and reach out to them in a significant way. She also offered excellent tips on how to expand our marketing in a cost effective way and suggested many other tools to boost our social media

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marketing@huntrealestate.com.

Check out our blog for photos and more News Around the Regions:

HUNTSince1911.com

New Realty Club Vendors

We have recently added two new service providers that are now available to assist you and your clients. If you have any clients with needs in these categories, please give them a call!

Category: HVAC - Heating, Ventilation & Air Conditioning MCM Mechanical 716-998-7443 Mark Cerasani mcmmechanical@outlook.com Region: Buﬀalo/Niagara Company Information: MCM Mechanical oﬀers HVAC repairs and installation - specializing in boilers, furnaces, air conditioning, duct work and hot water tanks.

Welcome Genesee Patrons!

Category: Carpet Cleaning & House Cleaning Spectacular Carpet Cleaning & More 585-200-9306 Cory Daniels spectacularcc@yahoo.com Region: Rochester Company Information: Spectacular Carpet Cleaning & More's mission is to provide high quality professional services in the Upstate NY region. We specialize in carpet cleaning, move in/move out cleanings, power washing, residential cleaning, stain and spot removal. HUNT clients receive 10% oﬀ!

HUNT Insurance is excited to announce the addition of our newest insurance carrier, Genesee Patrons. Genesee Patrons is a cooperative insurance company that issues personal and commercial lines products. As a company owned by its policyholders, Genesee Patrons is dedicated to providing quality protection with value pricing. This new partnership results in another opportunity to oﬀer our clients a wider range of options in fulfilling their insurance needs. If you would like to know more details about this new partnership or quote a policy for you, please feel free to contact us at (716) 748-8906 or email our oﬃce manager Melissa Elvin (Melissa.Elvin@InsureWithHUNT.com).

James Farah, Director of Sales HUNT Insurance Agency, LLC 716-748-8906 james.farah@InsureWithHUNT.com

Core Businesses & Departments

Congratulations Agents!

Buﬀalo Niagara

JULY

AUGUST

Akron Amherst East Aurora Grand Island Hamburg KenTon Lancaster Lewiston Lockport Buﬀalo Metropolitan Orchard Park West Seneca Wheatfield Williamsville/Clarence Williamsville Village

Jerri Boskat Judy Jack Lewis Bob Platek Jason Sokody Melissa Weidner Karen Loﬀredo Ann & Ed Dunning Barbara Kivi Dianne Shaw Robert Blake Bob Wozniak Barbara Roy Jennifer Ranaletti Jim Hoﬀman Bonnie Clement

Joe Matusek Judy Jack Lewis Erik Jensen LouAnn Spaulding Elizabeth Lally Maureen Prinzbach Anne Smith Lou Faery Robert Blake Bob Wozniak Cynthia Stachowski Mark Lemke

Rochester

JULY

AUGUST

Brighton/Pittsford Canandaigua Greece Perinton Webster Hornell/Alfred

Larry Magguilli Sandi Van Camp Alicia Smith John Denniston Vince LoCastro Nancy Countryman

Rich Testa Sandi Van Camp Rich Orczyk John Denniston Vince LoCastro

Central & Northern NY

JULY

AUGUST

Camillus Cazenovia Chittenango Clinton Old Forge Dewitt Liverpool Manlius Oneida Watertown Cicero

Beth Losty Jill Benson Gary Laureti & Stephen Laureti Barb Owens James Foley Jean Hill Robert Joeckel Judy Winslow Mary Pat Adams Jill Rosette MariRae Dopke

Amy Bennett Thomas Tait Robert Freunscht & Virginia Mann

Capital

JULY

AUGUST

Glens Falls Slingerlands Rensselaer Hudson Clifton Park

Jennifer Ball Lucy Sokaris Cindy McMahon Jennifer Capala Dan Lesage

Jennifer Ball Nina Sher

Arizona

JULY

AUGUST

Tempe Scottsdale Glendale

Ken Mayer Jacqueline Smith, Ruby Graf James Riley

Agents of the Month

Autumn Starr Linda Crawford Mary Pat Adams Jill Rosette MariRae Dopke

Barbara Conkling Diane Lynch

HUNT Welcomes New Agents Michelle David - Glens Falls Michele Tedesco - Corporate Cheryl Tibbitts - Cicero Robert Uwumukiza - KenTon Maya Wertheim - Buffalo Metropolitan Patricia Sutliff - Buffalo Commercial Christina Petito - KenTon Jamila Lee - Grand Island Sheryl Lund-Dvorak - Lancaster Miguel Natal - West Seneca Tina Bianchi - Brighton/Pittsford Michelle Lee - KenTon Elizabeth Watson - Williamsville Village Lynette Torres - Slingerlands Thuy Tran - Buffalo Metropolitan Nancy Hillengas - Slingerlands Kaylee Hazelle - Scottsdale Lynda Koehler - Hornell Kristina Beaver - Amherst Steven Barrett - Camillus Mariette Cimato Zygaj - Williamsville/Clarence Jessica Enos - Brighton/Pittsford Allison Morelle - Hudson Nicholas Corto - Buffalo Commercial Jose Nieto - Glendale Nicholas Kozminski - West Seneca

Experienced Agents Sharon Caron - Manlius Patricia Hines - Manlius Caitlin Bennett - Brighton/Pittsford Mia Banaszak - Williamsville/Clarence Svetlana DeVillamil - Hudson Dominic Schiraldi - Williamsville/Clarence Linda Bober - Greece David Merica - Greece Dominique Montgomery - Amherst Emily Mulvehill - Brighton/Pittsford Kristy Wanat - Lancaster Marcy Stickney - Wheatfield LuAnn Bondanza - Williamsville/Clarence Colleen Amell - Clifton Park

Joseph Kurtz - West Seneca Erica Sundeen - Grand Island Wendy Keleher - Wheatfield Cortney Walczak - Lancaster Jan Kennedy - Hamburg Kevin Catuna - Glendale Jessica Peraza - KenTon George Ricker - Glendale Adam Lindley - Scottsdale Paul Dolan - Lockport Hanan Mourad - Amherst Tressa Corlew - Glens Falls Shandice Banks - Glendale Lizbeth Stokes - Glendale Michelle Lissner - Dewitt Brian Burris - Clifton Park Sean Johnson - Alfred Maria Jackson - Camillus Chantelle Niemer - Lancaster Hayley Bush - Wheatfield Shannon Rupple - Lockport Beverly Costanzo - Williamsville Village Richard Costanzo - Williamsville Village Muhammad Zahid - Greece Amber Black - Glendale Jill Baty - Dewitt

Dominic Femia - Scottsdale Teri Scheirer - Camillus Tyler Lago - Buﬀalo Metropolitan Eboni Hayes - Buﬀalo Metropolitan Philip Scheeler - Orchard Park Ashley Ripley - Camillus Laura Volkmar - Brighton/Pittsford Svetla Sokolov-Moreland - East Aurora Carrie Collins - Camillus

Welcome New & Experienced Agents

Nicole Beck

Patrick O’Connor

Nicole Zybczynski

Lisa Durfee

Rita McTigue

Frank Sardina

Linda Mallia, President HUNT Mortgage 1-888-433-8373 linda.mallia@huntmortgage.com

Core Businesses & Departments

Welcome New Mortgage Consultants Our Mortgage Consultants must pass an exam and obtain a license from the state they originate loans in. It is an arduous task to obtain this license and we congratulate the following associates that recently received their licenses: Nicole Beck has a wealth of knowledge in the mortgage industry earned in her 11 years of service as a Mortgage Loan Originator. Nicole joined HUNT Mortgage earlier this year and works from the HUNT branch in Greece, NY. Patrick O’Connor joined HUNT Mortgage in March 2017 after 20 years in the mortgage business and prides himself in helping his clients achieve their financial goals by thoroughly understanding their needs before recommending solutions. Pat is located in the HUNT Slingerlands branch in the Capital Region. Nicole Zybczynski, based in the Orchard Park oﬃce, has been with HUNT Mortgage for one year and in the loan origination industry for six years. Nicole is a graduate of the Medaille and Empire State College School of Business Management.

In addition, we are also pleased to welcome the following associates to the HUNT Mortgage team, Lisa Durfee has been helping families finance their dream homes for 20 years and joined HUNT Mortgage in 2017. Lisa is a native of Rochester and works out of the HUNT Brighton/Pittsford branch. Rita McTigue: Before joining HUNT Mortage this year, Rita McTigue had 32 years in the mortgage industry. Her clients value her for her passion for helping people achieve their dreams and her extraordinary experience. Frank Sardina, a Western New York native, joined HUNT Mortgage this year. Frank has 5 years experience in the mortgage industry working as a loan processor, closing associate and in the tele-sales department. He graduated from Canisius College in 2016 with a degree in Finance. Frank’s mortgage operations background fuels his energetic approach and knowledge base to assist client’s attain their dreams of homeownership.