He’s a man of passion; she’s a woman of drive. Together, Luis Márquez and Vivian Torres—Dominican Republic-based but Puerto Rican by birth—lead a family that has excelled in diverse ventures, infusing each with their personal zeal. Now, they’ve made it their mission to revive Puerto Rico’s tobacco industry and culture, reconnecting with the island they call home.
Amid retailers and suppliers, the PCA (Premium Cigar Association) supports and represents nearly 25,000 stores and businesses, employing tens of thousands across the U.S. As the nation’s most prestigious premium cigar trade show, the PCA Convention & Trade Show draws the industry’s elite. And this year, Humo Latino delivers special coverage—featuring nearly 40 interviews—in this special edition for our readers.