Sermo Business Concept Modeling & Strategic Storytelling Humantific worked closely with Daniel Palestrant, the CEO of Sermo, to conceptualize a new kind of professional social networking platform that tapped into the power of prediction markets bringing outside communities to the table. We started working with Daniel when he was building the company and having early discussions with potential investors. Moving from an abstract idea to a tangible business proposition, Humantific created a series ofbusiness concept models assembled into a strategic story that allowed Sermo to raise 40 million dollars in funding. Sermo is now the leading Physician online network in the USA, with 120,000 members.
