The Circular Future Fund sought trail-blazing ideas to accelerate the transition towards a more circular economy. And to challenge the outdated 'take, make, dispose' model or ‘waste age’ we live in. Hubbub ran the fund, supported by the John Lewis Partnership using funds generated by the 10p plastic bag charge.
The £1 million fund received 245 applications, focusing on textiles, food and household products, services, and technology. Four were successful: From mainstreaming menstrual cups to redesigning kids shoes to make them last longer, building ‘lend and mend’ hubs in libraries, to pioneering research to endlessly recycle polyester. Read on to find out what they achieved.