Plant Milk Polling Headlines Pre-campaign 2024 Sample size: 2001 nationally representative responses Dates: 23/02/2024 - 26/02/2024 Carried out by Censuswide •
One in 10 (9.75%) people drink plant milk every day (compared with 65% who drink dairy every day).
•
Plant milk consumption is slightly higher for men than women. Highest in the 25-34 age range.
•
More than half of Brits (56%) say they’d be willing to consider drinking less dairy. o 59.51% in the South West
•
Of those who don’t drink plant milk, nearly two thirds (64.56%) have never even tried it.
•
One in 10 (10.21%) first tried plant milk at a friend’s house, nearly four in 10 (38.47%) first tried at home, and almost a quarter (22%) first tried in a coffee shop, café or restaurant.
•
More men influenced by their partner – more than a third of men (34.08%) were with their partner when they tried plant milk for the first time, compared with 19.39% of women.
•
More than a third (36.84%) of people say the environment is a reason for considering reducing their dairy intake. o But, of those who have tried plant milk, 15.14% say they were motivated by the environment to try plant milk for the first time.
•
People think of plant milks as healthy (32.78%), tasty (23.06%) and good for the environment (22.36%), but more than one in five (22.99%) think of it as expensive.
•
Only one in 10 (11.53%) of people who have tried plant milk would describe it as unpleasant.