Throughout 2002 and 2023 Hubbub teamed up with Primark to explore clothing durability and whether the price of an item of clothing correlates to how long it will last. Along with Worn Out, a technical study led and undertaken by the School of Design at the University of Leeds, a behavioural insights trial ran with the aim of testing the most effective ways to help people in real-life settings to extend the life of their clothes.
Find out what we did and the results in this impact report.
