In 2023...
- 18m people saw the Eat Your Pumpkin campaign messaging through a playful social campaign, influencers, media and a delicious pumpkin pizza truck.
- 9.2k people attended pumpkin community events to rescue, cook, and eat pumpkins, saving over 28 tonnes of pumpkins from the bin
- People who saw or heard our messaging were 2 x more likely to decorate and 3 x more likely to eat their pumpkin than those who didn't.
- The number of pumpkins not eaten reduced from 22.2m during Halloween 2022 to 12.2m during Halloween 2023.
https://hubbub.org.uk/eat-your-pumpkin
