At Hubbub, we’re all about inspiring everyday actions that are good for the environment and for everyone. A simple change, like switching up the milk in our cuppas, can collectively make a massive impact.
Why? We’re a nation of hot drink lovers, never far from our next cuppa. We consume about 98 million cups of coffee and 100 million cups of tea a day. That’s a lot of milk.
56% of us are willing to consider drinking less dairy*. Great news as oat, almond and soy milk generate between 68% and 77% fewer greenhouse gas emissions than dairy milk (which really adds up, with around 200 million-odd hot drinks a day).
The catch? 65% of people who don’t drink plant milk haven’t even tried it*. That’s why Hubbub has been on a mission to help people ‘find their oooh without the moo’, targeting 25-34 year olds on their morning commute as the age-group most open to reducing their dairy intake (67%)*.
*Pre campaign polling carried out by Censuswide – 2001 (over 16s) nationally representative responses. February 2024
