Hubbub #EatYourPumpkin polling 2022 The following document outlines the results from polling commission by Hubbub, exploring behaviour and attitudes towards Halloween activities and eating pumpkins. The polling of 2,000 UK respondents aged 16+ was carried out by Censuswide in September 2022. This was done as part of #EatYourPumpkin, a campaign by Hubbub to encourage people to eat pumpkins at Halloween and beyond to save money and reduce food waste. A summary of the key findings from this years research and comparison to past years can be found below. You can find out more about the campaign here, or get in touch at hello@hubbub.org.uk At a glance - comparisons with previous years: Predicted for 2022
2021
2020
2019 (2020 survey)
2015 (2016 survey)**
Mean no of pumpkins each household bought for carving
2.22 (predicted)
2.29*
2.11
1.78
0.7856
Number of pumpkins carved in total
39.89 million1 (predicted)
35.44 million2*
32.65 million3
24.74 million4
21 million5
Proportion that were not eaten
55.75% 55.75% (based on what they did in 2021)
41%
54%
69%
Number of pumpkins that are not eaten
22.23 million (predicted)
14.5 million*
11.89 million
13.36 million
15 million
Proportion that were composted
n/a
35%
32%
32%
30%
Proportion that put their pumpkins in the food waste
n/a
33%
26%
28%
47%
Proportion that put their n/a pumpkins in the regular bin
13%
16%
16%
27%
Proportion that put pumpkins out for the birds
n/a
28%
23%
25%
(not an option in this survey but only 1% selected they did something else with them aside from bin and compost)
Proportion that think you can eat carving pumpkins
59%
53%
42%
n/a
n/a
Proportion that celebrate Halloween
64.65%
55.67%
50%
n/a
n/a