Meet the Guests of Murrieta Hot Springs Resort (Murrieta, CA).
HTWWLife In partnership with the Balneology Association of North America (BANA) has started to collect information about the impacts and benefits of visiting hot springs.
One of the pilot locations was Murrieta Hot Springs Resort (Murrieta, CA). Nestled within Southern California’s picturesque landscape, our resort boasts over 50 pools—all but eight with 100% pure geothermal water—alongside cold plunges and enchanting water features.
Altogether 603 guests shared their insights about the benefits of visiting hot springs.
Key Take Aways
✓ A Hot Spring is Ideal for Wellness & Celebrations.
✓ Guests Actively Search for Wellness.
✓ Relaxations meets Healing & Fun.
✓ Bathing is a Cultural Pursuit.
Wellness With Family & Friends
Wellness Is Social
Murrieta guests combine wellness, thermal bathing with social gathering and celebratory occasions. Birthdays, anniversaries, getting together with friends, getaways with friends feature as key motivations. Most visitors arrive with their partner (34%) or with their family (21.6%), although 13% visited solo!
Wellness
Visiting spas
Social & Celebratory Occasion
Visiting friends and relatives
Health/medical treatment
Wine tasting, gastronomy
Event, festival
Happiness & Quality of Life
Good Quality of Life
I feel happy most of the time
I enjoy a good quality of life
I lead a generally healthy lifestyle
I travel regularly since it makes me happier
I feel healthy most of the time
Murrieta guests tend to be happy and enjoy good quality of life.
Travelling regularly (2-3 times a year) is one of the ways keeping themselves happy.
Furthermore, visiting hot springs is an especially important component of a happy life: every second
Murrieta guest visits hot springs at least 2 or 3 times a year.
WellDays
A Day Well Spent
Murrieta guests spend at least half a day, every third visitor spends a whole day.
Day guests allocate some 2.5-3 hours for their visit.
Most guests travel less than 150 miles to visit Murrieta. A typical distance is around 40 miles.
Less than one hour Around one hour Around 90 min
Hot Spring Lifestyle
Visiting spas/hot springs
Dining out
Recreation in blue spaces
Recreation in green landscapes
Going to performing arts
Watching TV
Doing sports and fitness
Cinema/watching films
Cooking/gastronomic experiences
Visiting museums & exhibitions
Playing music or singing
Going shopping
Practicing holistic activities
Keeping up with social media
Watching sports
Nightlife
Busy to Make Life Happier
Most Murrieta guests are hot spring enthusiasts who often bathe recreationally. Visiting green and blue spaces (e.g. forests, mountains and e.g. rivers, lakes, ocean/sea) plays important role in the quest of a better quality of life.
Visitors reported to pursue a very active life indicating some 7 different activities they do to make themselves happy or happier.
44% specifically states that visiting hot springs most definitely improves his/her/their life!
Visiting The Springs Resort & Spa Makes Me Feel
Calm & Relaxed
Guests confirm that visiting hot springs provide them with several benefits on the spectrum of relaxation, calmness, happiness, rejuvenation and health.
To many the visit to Murrieta is a oneof-a-kind experience they cannot compare to anything else they have done before.
Experience that I have had before
Healthier
Rejuvenated Happy
Relaxed & calm
Came To The Springs Resort
& Spa To
Relax, Heal & Having Fun
Relax in the waters
Healing benefits of the waters
Have fun
Enjoy the beautiful natural environment
Accompany my friends or family
Enjoy the beautiful architecture/heritage
Have a treatment
The most important reason to visit
Murrieta is to have fun, and to do that at a beautiful natural setting matched by attractive architecture. Bathing is a cultural pursuit to most!
Healing plays a significant role in selecting Murrieta Hot Springs Resort as a day visit.
To many the healing attributes of the hot springs and the natural setting are further enhances by taking healing therapies.
Guest Mix
Most guests belong either to Gen X or a more senior cohort.
The age distribution of guests highlights the low representation of younger guest segments!
83% of respondents are women!
Hot Springs Increase Demand for Wellness
Active Search for Wellness
I will look for wellness options
I will actively take part in wellness activities
I will book wellness-focused trips
I will try wellness services for the first time
Most guests they felt more mental or psychological harmony after visiting Murrieta Hot Springs Resort. Every 3 guests out of 4 strongly agree that visiting spas/hot springs helps to improve their quality of life. The visit was not only beneficial in short term but also convinced guests to look for more wellness options and take actively part in wellness activities.
