SPRING 2026
Interested in submitting an
TOP 5 THINGS YOU NEED TO KNOW ABOUT THE REALTOR® TRADEMARKS p 11
p. 16
EDITOR: DR DAWN KENNEDY (dkennedy@hrra com)
SALES: Misty Pritchett (advertising@ hrra com)
or refuse all submissions for
DEED FRAUD PREVENTION LEGISLATION: WHERE ARE WE NOW? p.26
p.
“Our brand is our promise. When we speak as one voice, we protect the investments of our clients and the integrity of our industry.”
We are the heartbeat of the Hampton Roads housing market, and it’s time the entire region knows it. This quarter, our focus is on Advocacy and the REALTOR® Brand, but more importantly, it’s about our transition into a more public-facing powerhouse. We aren’t just a membership organization; we are the number one source for all things real estate from the Peninsula to the Southside.
When the public looks for answers in a shifting market, they should be looking to us. We have the data, the local expertise, and the boots on the ground that no algorithm can replicate. By raising our profile, we ensure that when conversations happen about the future of our neighborhoods, we aren't just in the room we are leading the discussion
Right now, that discussion must center on affordability. We know better than anyone the challenges our neighbors face when looking for a place to call home. As REALTORS®, our advocacy
is the front line against the rising costs that threaten the dream of homeownership We are the ones pushing for smart land-use policies, fighting for inventory growth, and ensuring that Hampton Roads remains a place where families can actually afford to plant roots.
Our brand is our promise. When we speak as one voice, we protect the investments of our clients and the integrity of our industry. We are engaging with the media and the community more than ever before to show that a REALTOR® is an essential advocate for a healthy, accessible economy.
We live here, we work here, and we are the experts this region relies on Let’s continue to show Hampton Roads that when they want the truth, the advocacy, and the results that define our market, they come to us We are the voice of real estate, and together, we are stronger than ever.
*Drafted with assistance from AI for flow and coherence
“I have long believed that REALTORS® do not give themselves enough credit for everything that they do for the public and for the industry as a whole.”
If you have ever sat through my new member orientation class, you know how much respect and admiration I have for every member who wears the title REALTOR® The REALTOR® brand says so many things to the public about your professionalism, your commitment to service, your higher ethical standards, and your work towards protecting their private property rights. I have long believed that REALTORS® do not give themselves enough credit for everything that they do for the public and for the industry as a whole. My greatest hope is that these licensees practicing out there, who aren’t REALTORS®, are simply ignorant as to how much they are benefitting from your work and your RPAC & dues dollars, and decide to support the organization supporting them. We need to inform them, and part of how we do that is to promote our work and the REALTOR® brand to the public We also do that by not disparaging our fellow members publicly or privately, and we certainly do not speak negatively about the association.
I have a story related to a state association of REALTORS® coming under fire by its own members for what may have been allegedly perceived as some backroom dealings related to dollars spent, a new charitable organization, and to dollars spent on whom. This was nearly 20 years ago, but with a quick Google search, I found that the organization still exists and appears to be thriving. The point is that the members going to the press and making what was proven to be false allegations, or at least misinterpreted actions, hurt
he organization deeply, causing the public to doubt our Code of Ethics, and subsequently the brand itself. The public’s belief in our Code, and belief that REALTORS® provide a higher standard of care, is what keeps our members in the role of professional consultants rather than service providers/salespersons. There is a significant difference between a REALTOR® who is in the business, as evidenced by their commitment to the association and financial investment in it, and the non-member licensee who is only drawing out benefits from the REALTOR® organization
It is with this thought in mind that I urge all of you to support your local, state, and national association, as well as to support each other through adherence to the code specifically article 15. Please take a moment to read the Professional Standards article in this issue. I encourage you to use the brand to distinguish yourself from the run-of-the-mill agent. Tell your clients that you pay dues to ensure their rights as homeowners, home buyers, and business owners are protected. Share the HRRA public facing site, buysellorleasehr.com, on your own social media. Protect our trademark (if you ever see a nonmember using our trademark, contact me immediately: ceo@hrra com)
Happy Selling!
Dr DawnKennedy
Protecting the REALTOR® brand, which at its very foundation is our unique Code of Ethics, is more than just ensuring proper copyright and use of the registered trademark. It is about helping the public understand what it means to be a REALTOR®. When we denigrate other REALTORS®, even if what we say is factual, it only tarnishes the brand. Even worse is when a REALTOR® disparages another member to the point where it tips into an Article 15 violation. The National Association of REALTORS® (NAR) maintains a directory of case interpretations, which are official NAR policy, to assist hearing panels in determining if an ethics violation has occurred. Article 15 directly relates to our responsibility to maintain the high ethical standards of the brand and falls under the tenet of Duties to other REALTORS®.
ARTICLE 15 Case Interpretation: Case #15-2: Intentional Misrepresentation of a Competitor’s Business Practices (last revised May 2018)
Following a round of golf early one morning, Homeowner A approached REALTOR® X. “We’ve outgrown our home and I want to list it with you,” said Homeowner A. “I’m sorry,” said REALTOR® X, “but I represent buyers exclusively.” “Then how about REALTOR® Z?,” asked Homeowner A, “I’ve heard good things about him.” “I don’t know if I would do that,” said REALTOR® X, “while he does represent sellers, he doesn’t cooperate with other brokers and, as a result, sellers don’t get strong offers for their properties.”
Later that day, Homeowner A repeated REALTOR® X’s remarks to his wife who happened to be a close friend of REALTOR® Z’s wife. Within hours, REALTOR® Z had been made aware of REALTOR® X’s remarks to Homeowner A earlier in the day. REALTOR® Z filed a complaint against REALTOR® X charging him with making false and misleading statements. REALTOR® Z’s complaint was considered by the Grievance Committee which determined that an ethics hearing should be held.
At the hearing REALTOR® Z stated, “I have no idea what REALTOR® X was thinking about when he made his comments to Homeowner A. I always cooperate with other REALTORS®.” REALTOR® X replied, “That’s not so. Last year you had a listing in the MLS, and I spent months working with the buyers that submitted a purchase offer. You didn’t pay me the offer of compensation, though; you paid another broker who stole my clients from me at the last minute, and all he did was submit the purchase offer.”
REALTOR® Z countered REALTOR® X’s statements, indicating he had made a blanket offer of compensation in the MLS, and that his refusal to pay REALTOR® X had nothing to do with him not cooperating with other brokers, but the fact that there was a procuring cause dispute at the end of the transaction. Upon questioning by panel members, REALTOR® X admitted he had no personal knowledge of any instance in which REALTOR® Z had refused to cooperate with any other broker, but assumed that his failure to pay the compensation REALTOR® X felt he had earned was likely how REALTOR® Z treated other brokers.
The Hearing Panel, in its deliberations, noted that cooperation and compensation are not synonymous. In fact, Standard of Practice 3-10 provided that the duty to cooperate established in Article 3 relates to the obligation to share information on listed property, and to make property available to other brokers for showing to prospective purchasers/tenants when it is in the best interests of sellers/landlords. In that respect, the Hearing Panel felt REALTOR® Z had, in fact, cooperated with REALTOR® X. However, to characterize REALTOR® Z’s refusal to pay requested compensation because of a genuine commission dispute as a “refusal to cooperate”, and to make the assumption and subsequent statement that REALTOR® Z “did not cooperate with other brokers,” was false, misleading, and not based on factual information. Consequently, REALTOR® X was found in violation of Article 15.
By: Chloe Hecht, Reprinted with permission from the National Association of REALTORS®
Coming soon: NAR's video series will be a mustwatch for associations and members.
“REALTOR®” has one meaning only member of the National Association of REALTORS® For more than 100 years, the trademark has differentiated members from nonmember real estate professionals
When agents call themselves a REALTOR®, they signal to consumers two key benefits they bring to the transaction: their commitment to NAR’s strict Code of Ethics and their access to NAR’s many proprietary tools, data and educational resources.
The right to use the REALTOR® marks is one of NAR’s most valuable member benefits and association assets, and NAR’s trademark rules are designed to safeguard the brand for generations to come Proper use reinforces the meaning of the trademark, encourages others to comply with the trademark rules and demonstrates how the REALTOR® brand may be successfully leveraged Incorrect uses, on the other hand, can mislead people about the meaning of the brand, weakening NAR’s ability to protect the REALTOR® marks.
To help associations promote correct usage, NAR is soon launching a new trademark education video series. Each video will be just two minutes or less and delivers clear and concise information. These videos can be used in a variety of ways, and we strongly recommend incorporating them into member orientation and staff onboarding. Providing members with this information right from the start will help them immediately leverage the brand properly Equipping staffers with this knowledge ensures they can support the association and guide members in using the marks correctly.
Each video will tackle a key aspect of proper trademark use:
1 NAR’s core trademark rules: Covers the fundamentals of NAR’s trademark rules, specifically proper formatting, no descriptive wording, and proper contextual use. These rules are the foundation for protecting the REALTOR® marks.
2. Proper contextual use: Explains how a direct reference to association membership must be included in the same sentence or phrase when the REALTOR® marks are used, which conveys that “REALTOR®” refers to membership in NAR and not the broader real estate profession.
3. Members' license to use the marks: Outlines the license that members receive, including how they may use the marks with their personal name or real estate firm name
4 Formatting the REALTOR® logo: Emphasizes the importance of formatting the REALTOR® logo properly, which strengthens brand recognition for the design.
5. The association's role in protecting the REALTOR® brand: Highlights the responsibility under NAR’s bylaws for associations to help
Reprinted with permission from the National Association of REALTORS®
How much do you know about the REALTOR® trademarks and how to use them correctly?
Here are five key facts
A REALTOR® is a member of the National Association of REALTORS®. The term REALTOR® should never be used as a substitute for "real estate agent."
The REALTOR® trademarks include:
REALTOR®
REALTORS®
REALTOR-ASSOCIATE® the REALTOR® block "R" logo
The REALTOR® marks let people know that you are more than just a real estate practitioner: you adhere to a strict Code of Ethics that protects clients, the public, and other real estate agents
The term REALTOR® is not only a trademark owned by NAR and protected by federal law. It's a valuable membership benefit that distinguishes members from other real estate licensees.
2. Members can use the REALTOR® trademarks, with limitations
Members may use the REALTOR® marks only in the context of identifying themselves as members of NAR. To maintain the value of the marks, it's important that they be recognized by the public as identifiers of NAR members, and never used generically to denote a vocation or a business
Members are licensed to use the marks only in connection with their real estate business and in connection with the place of business with which their membership is associated.
3. Non-members may not use the REALTOR® marks
Non-members are never allowed to use the REALTOR® trademarks in reference to or in connection with their businesses or themselves
Certain nominal uses of the marks are permissible. For example, newspapers, magazines, or radio or television programs may use the marks to accurately identify an individual as a member of NAR or in reference to a Member Board.
4. Design standards for REALTOR® marks must be followed
The preferred form of the term is REALTOR® in all caps, and using the registered trademark symbol If using the symbol isn't possible, then the next best form is in all caps: REALTOR
The REALTOR® block 'R' logo consists of a letter R set in Futura Typeface on a sharply contrasting rectangular background to form a block “R” with the term REALTOR® centered underneath. The rectangular block and the term REALTOR® centered under that block must be the same contrasting color. View additional design standards here.
5. The REALTOR® marks can be used on the internet and in marketing
In usernames, members are allowed to use the REALTOR® marks only to indicate membership in NAR by using the marks with a member’s name or with the legal name of a member broker’s real estate business
In usernames, email addresses, and domain names, the REALTOR® marks do not need to be separated from a member’s name or real estate business name with punctuation, as they do elsewhere.
The marks may be used on merchandise such as Tshirts and ball caps, as long as the item includes the member’s name or firm name. However, the marks may not be used in institutional advertising by franchisors.
Test Your Knowledge!
Ready to test what you've learned? Take the quiz.
Resources
For more guidance about proper use of the REALTOR® Trademarks, check out these resources:
Membership Marks Manual: View examples of correct and incorrect uses of the marks in this manual, produced by NAR's Legal Affairs team.
Video: Make Our Marks Remarkable: Watch this entertaining three-minute video to learn how to protect the value of the mark by using it properly.
Logos and Trademark Rules: Download REALTOR® logos, learn about trademark use on social media, and more.
Promote our public facing website www buysellorleasehr com on your own social media let’s educate the public together!
In Washington, D.C., recognition matters. Lawmakers are approached every day by advocacy groups representing every conceivable interest. Yet there are only a handful of organizations whose name, purpose, and credibility are immediately understood the moment they walk into a congressional office The REALTOR® brand is one of them
That recognition did not happen by accident. It exists because REALTORS® have shown up consistently, professionally, and with purpose for over 100 years. Members of Congress, as well as the state house and city councils, know that when REALTORS® engage, they bring more than opinion; they bring real-world experience from every ZIP code in America and a deep understanding of how policy decisions impact housing, local economies, and individual families. The REALTOR® brand is instantly identifiable on Capitol Hill because it is synonymous with homeownership, private property rights, and consumer protection issues that cut across party lines and directly affect constituents
Equally important is how REALTORS® advocate. This is not episodic or reactionary engagement. Organized real estate operates with a coordinated three-level advocacy structure local, state, and national that ensures policymakers hear a consistent, informed message reinforced by thousands of professionals delivering the same priorities at the same time. When REALTORS® speak with one voice, Congress listens. The how of REALTOR® advocacy is so powerful because it is more than strength in numbers; it is the one-onone conversations with our lawmakers. Nowhere is that more apparent than in the recent February 2026 NAR President’s Circle with approximately 800 REALTORS® in attendance
This year’s event saw so many Virginia REALTORS® in attendance, but what was very
impressive was that, of that contingent of attendees, there were five HRRA representatives, including Immediate Past President Jay Mitchell of BHHS RW Towne Realty, and former HRRA and VAR Presidents Deborah Baisden, also of BHHS RW Towne Realty, as well as Dorcas Helfant Browning of Coldwell Banker Premier, who also held the NAR presidency Also in attendance was former primary HRRA member and now active secondary member John Powell of Long & Foster, and perpetual REALTOR® supporter, HRRA’s CEO, Dr. Dawn Kennedy. This conference, limited to RPAC major investors who also contribute $2,000 to President’s Circle, is so important, as it is an opportunity to have real dialogue and audience questions with our legislators and those who influence our legislators. This year, we heard from former White House Press Secretaries Sean Spicer of the first-term Trump administration, and Karine Jean Pierre of the Biden administration
Strength in numbers is not just a slogan; it is the foundation of REALTOR® influence. Legislators understand that REALTORS® represent millions of property owners, buyers, sellers, investors, and small business operators whose livelihoods and financial futures are directly affected by housing policy When large numbers of REALTORS® engage through calls for action, in-district meetings, and legislative visits, it signals more than political interest it signals voter relevance.
That collective strength has tangible outcomes. REALTOR® advocacy has played a role in advancing policies that support housing supply, protect access to financing, preserve independent contractor status, and defend the ability of consumers to buy, sell, and invest in property with confidence These wins do not benefit REALTORS® alone; they directly impact property owners seeking to build wealth, buyers striving for affordability, and communities working toward sustainable growth. A recent win in 2026 is the passage in the Senate of the Road to Housing Act. This important piece of bipartisan legislation is built on 4 key areas:
More Homes and
Helps communities overcome zoning and other barriers, streamlines environmental reviews for housing projects, and creates grants for communities that build more homes.
p g p barriers that make it harder to get smaller mortgages, improves the home appraisal process, helps families save for homes, and ensures veterans know about their home loan benefits.
Supporting Housing Innovation: Updates rules and financing for manufactured and modular homes and encourages new building technologies that make housing more affordable
Helping Communities Recover from Disasters: Permanently authorizes disaster recovery efforts to help communities rebuild while incorporating resilience measures to reduce repetitive losses and maintain insurability.
Perhaps most importantly, in our local, state, and national governments and in the communities we serve, the REALTOR® brand is trusted because it is grounded in expertise and ethics. Members of Congress know that REALTORS® are not advocating abstract theory they are advocating based on daily experience navigating transactions, regulations, and market realities on behalf of consumers. That credibility is why REALTORS® are regularly called upon as a resource when housing legislation is drafted, debated, or refined.
In a legislative environment where many voices compete for attention, REALTORS® stand out because we show up informed, united, and focused on solutions Plan on showing up for the 2026 REALTOR® Legislative Meetings in Washington DC, this coming June 13 -18. Registration opens March 11, 2026. HRRA members are fortunate that these meetings are just a train ride away to our nation’s capital. The meetings are an opportunity to meet one-on-one with HRRA’s federal representatives and senators to discuss issues important not just to the industry but to the Southside area specifically.
The industry is experiencing change on so many levels technological, policy, financial, economic and more. We can let change happen to us, or we can directly influence and guide the change HRRA, VAR and NAR can leverage our strength in numbers to create our future
By: Stacey Moncrieff, Reprinted with permission from
The National Association of REALTORS®’ 2026 consumer ad campaign, More Than Opening Doors, launches Feb 24 and gives consumers a playful behind-the-scenes look at all you to do bring buyers and sellers to the closing table
Finding a match between property buyers and sellers can feel like a miracle, but it’s just the start of getting a real estate transaction to closing.
As a real estate professional who’s a REALTOR®, you are there every step of the way coordinating schedules, managing expectations, negotiating terms and contingencies, solving unexpected problems and soothing frayed nerves And you do so with a commitment to a Code of Ethics that puts your clients first and ensures all parties are treated fairly.
You know that caring hands can’t be replaced by technology.
Now, the National Association of REALTORS® is bringing the reality of the real estate transaction to life with a new consumer campaign, More Than Opening Doors. The campaign, which launches Feb. 24, includes four new campaign commercials as
well as shareable marketing assets (campaign logos, print ads and social media posts) for NAR members and associations
More Than Opening Doors part of the “Right by you” strategy introduced in 2025 demonstrates the value of the professional guidance and expertise you bring to what may be your clients’ largest financial transaction ever.
“One key pillar of NAR’s Strategic Plan is to reaffirm the REALTOR® brand as a trusted symbol of expertise, integrity and reliable service for consumers,” says CEO Nykia Wright. “This year’s campaign educates consumers and differentiates NAR’s members as the gold standard in the industry, while at the same time helping members feel the full support of their NAR membership.”
The new spots directed by Sophia Ray of Academy Films and developed in partnership with NAR’s agency-of-record Uncommon Creative Studio playfully demonstrate your expertise and experiences in dealing with a range of challenges.
Spot 1: “The One” Helping buyers navigate a home addition
Spot 2: “The Closing” Keeping the transaction on track
Spot 3: “The Negotiation” Using smart negotiation tactics and collaboration to secure clients the best deal
Spot 4: “Arcade” Navigating hurdles from signage regulations to utility requirements for a commercial client
“The real estate industry is experiencing an unprecedented moment of change and disruption,” says Bennett Richardson, chief marketing and communications officer for NAR.
More Than Opening Doors meets the moment, he says, with “stories that are authentic to both the anxiety of buying a property and the peace of mind that comes from working with a trusted professional. NAR’s members REALTORS® demonstrate their hustle, commitment and professionalism every day, and we’re excited to capture that dedication in this new campaign ”
The media strategy for More Than Opening Doors is led by Havas Media and spans video, audio, social, digital, search and out-of-home to ensure “consistent storytelling and optimized frequency across all consumer touchpoints,” NAR says
The digital campaign targets potential first-time buyers based on real-time behaviors and intent signals, according to NAR’s release. Spots will run on premium streaming platforms such as Netflix, Hulu, Disney+, Amazon Prime Video, Peacock and YouTube; audio platforms such as Spotify, iHeart and SiriusXM; and top podcasts, including SmartLess and Stuff You Should Know.
“To meet consumers where they spend the most time, the campaign will also expand across Facebook, Instagram, Reddit and TikTok, leveraging precision targeting and dynamic creative optimization to drive national reach and engagement,” according to NAR’s release
Later this year, NAR and Uncommon will launch the REALTOR® Studio, which NAR calls “a game-changing universal design ecosystem ” The studio will deliver tangible value to NAR members through a platform that enables them to create high-quality, professionally crafted marketing that reinforces the REALTOR® difference.
“By combining thoughtful design, technology and brand craft, REALTOR® Studio is positioned to help NAR members grow their own businesses and personal brands, while also strengthening consumer trust through their consistent extension of REALTOR® branding,” NAR’s release says.
Download More than Opening Doors marketing assets at resources realtor
In an insight-filled, behind-the-scenes take on NAR’s communications priorities, including the strategy behind More Than Opening Doors, NAR Chief Marketing & Communications Officer Bennett Richardson talks with James Dwiggins and Keith Robinson, hosts of the “Real Estate Insiders Unfiltered Podcast.”
On an early January morning, before most of Hampton Roads was awake, a bus of Hampton Roads REALTORS® was already on the road to Richmond. Their destination: the Virginia General Assembly. Their mission: advocacy not just for their industry, but for every homeowner, future buyer, landlord, investor, commercial practitioner, and small business owner across the Commonwealth.
For agents in our region REALTOR® and non-REALTOR® alike days like this offer a clear look at what sets REALTORS® apart. While many agents focus solely on sales, REALTORS® invest in something much larger: the laws, policies, and protections that make those sales possible
The day began with a legislative briefing from Maura Pratt, Assistant Vice President of RPAC Development for Virginia REALTORS®. From there, the group headed “up the Hill” to meet with legislative offices that help shape Virginia’s housing climate.
Those meetings included discussions with Delegate Karen “Kacey” Carnegie (D–89th District, Chesapeake/Suffolk) and the office of Delegate Barry Knight (R–98th District, Virginia Beach) on
issues directly tied to your business housing affordability, private property rights, economic development, and the overall health of local communities.
These aren’t theoretical matters. They influence inventory, rental regulations, land-use decisions, tax burdens, and the long-term stability of the market you work in every day.
One of the most valuable moments of the trip came during a roundtable conversation with Speaker of the House Don Scott (D–88th District, Portsmouth) REALTORS® were able to ask questions, share what they’re seeing on the ground, and speak directly on legislation tied to the Virginia REALTORS® legislative agenda
Additional lawmakers stopped in to strengthen relationships and express appreciation for HRRA’s presence, including Delegate Anne Ferrell Tata (R–99th District, Virginia Beach), Delegate Bonita Anthony (D–92nd District, Chesapeake/Norfolk), Delegate Jackie Glass (D–93rd District, Norfolk), a representative of Delegate Jay Leftwich (R–90th District, Chesapeake), and Senator Angelia Williams Graves (D–21st District, Norfolk) who is also a REALTOR®.
This level of access isn’t accidental. It’s the result of years of consistent involvement, RPAC support, and the collective strength of REALTORS® statewide. Non-member agents simply do not have the same organized advocacy infrastructure behind them
Recognition at the Highest Levels
Hampton Roads REALTORS® received formal recognition in both chambers of the General Assembly Senator Williams Graves welcomed the group as “deeply engaged civic leaders and advocates for their communities,” while Delegate J L ft i h h i d th t REALTORS®
Every high-volume producer knows that the real estate market is shaped by more than interest rates and inventory It’s shaped by legislation by the decisions lawmakers make about taxation, zoning, landlord-tenant rules, building regulations, and consumer protections Those decisions affect your business long before a listing goes active
REALTORS® don’t just respond to these decisions; they help influence them.
“As an advocacy organization first and foremost, REALTORS® stay on the front lines for property ownership,” said HRRA President Phil Kazmierczak. “Through RPAC investment and face-to-face meetings like this, REALTORS® build the relationships that help protect private property rights for all Virginians.”
A REALTOR®’s impact extends far beyond the transaction REALTOR® dues support the advocacy, relationships, and legislative work that keep Virginia’s housing market strong, stable, and fair. That’s the difference between being an agent and being a REALTOR® and that difference was on full display in Richmond.
Why we got into this business: After more than two decades in executive leadership, I launched TillHall Enterprise, LLC to extend my expertise in strategic leadership, training, executive coaching, organizational support, and capacity building into the business/organizational sectors Being part of this network allows us to build meaningful collaborations, provide industry insights, and contribute to a thriving regional economy.
Name: TillHall Enterprise, LLC
Territory: State-wide (Virginia) & Nationally
Year Established: 2004
HRRA Affiliate Member Since: 2025
w: www tillhallenterprise com
e: drnataliehalloran@tillhallenterprise com
p: 757-713-5605
Educational & Business Consulting (Executive Coaching, Leadership & Team Training, Human Resources, Grant Management, Employee Wellness & Workplace Wellness, and Notary)
Why we joined HRRA: We joined HRRA to connect with likeminded professionals who are passionate about growth, leadership, and service in the Hampton Roads community
Why we love doing what we do: I love seeing transformation whether it’s in people, teams, or communities. Guiding others through big decisions, building systems for success, and watching individuals gain confidence in their journey is what fuels my work every day
Our favorite satisfied customer story: One of my favorite stories is supporting an organization through a major transition where stability and timing were critical. By combining strong communication, strategic planning, and a focusing on their unique needs, we created a seamless process that gave them peace of mind Their gratitude reaffirmed why I do this work: to make challenging transitions less stressful and more successful.
Favorite HRRA event: The networking and professional development events are my favorite especially those that bring together diverse leaders from across the region These spaces not only provide learning, but also spark collaborations that extend far beyond the event itself.
Dr. Natalie Halloran CEO/Founder
Most memorable HRRA moment: The summer kickball event (June 2025) due to great connections with other affiliates and REALTOR® team members I also connected with another affiliate who was able to give me a great quote and service for business insurance
Best piece of advice for REALTORS®: Never underestimate the power of relationships. The transaction may be the business, but the connection is the legacy. Build trust, lead with integrity, and your impact will last far longer than the closing table
The one thing we want REALTORS® to know about our industry is: Leadership, executive coaching, industry training, and organizational support are critical in every field, including real estate Whether it’s talent development, individual & team coaching, strategic planning, or workplace wellness/ Employees Assistance Programs (EAP), investing in people and systems is what allows any business to scale, sustain, and succeed.
Name: IDENTIFY YOURSELF
Territory: National, with regional focus in NC and VA
Year Established: 2003
HRRA Affiliate Member Since: 2025
w: www idyourself com
e: luke@idyourself com
p: 252-480-1433 ext 248
Why we got into this business: It all started with designing custom flags for the Wright Brothers’ Centennial celebration in 2003!
Why we joined HRRA: To offer support to REALTORS® in the Tidewater area
Why we love doing what we do: Delivering memorable merchandise adds value and strengthens a brand’s reputation
Our favorite satisfied customer story: We helped Chesapeake Regional Hospital with a system-wide jacket order. Our account manager drove up to Chesapeake when the apparel was delivered to help unbox and organize the delivery. This is an uncommon occurrence, but it illustrates the relationship between our account manager and our client
Favorite HRRA event: Fall Expo in 2025 It was a lot of fun to meet some of the members!
Most memorable HRRA moment: Still to come, we think!
Best piece of advice for REALTORS®: There is plenty of junk or “throwaway” promo out there. You’re not going to get it perfectly right every time, but giving something memorable to someone makes them feel very different than something they’re not going to use. Be intentional with your gifting, and it should offer you quite a bit of return on your investment
The one thing we want REALTORS® to know about our industry is: It’s all about the relationship (preaching to the choir with this group!). Is your supplier just a supplier or truly a partner/extension of your team?
Virginia Senate Bill 1270, which went into effect July 1, 2025, directed the Virginia Housing Development Authority (VHDA) to evaluate the prevalence of deed fraud in the Commonwealth and to develop recommendations to prevent such fraud and enhance protections for property owners. The bill responded to rising concerns about fraudulent property conveyances, including seller impersonation and notary fraud, which can result in significant financial loss for both owners and buyers, and risks lawsuits against real estate agents and brokerages for negligent involvement in such conveyances.
In compliance with the Bill, and after convening with those on the front line of real estate transactions, such as real estate agents, lenders, title professionals, notaries, court clerks, and attorneys, the VHDA submitted its Deed Fraud Study Final Report to the Virginia General Assembly on November 1. The report documented the scope of deed fraud issues across Virginia and outlined a comprehensive set of recommendations
Key findings highlighted that deed fraud disproportionately targets vacant, unencumbered properties (i.e. properties without liens) and often
Molly R. Kiser, Esq.
Managing Attorney, Shaheen Law Firm
exploits publicly available records to identify susceptible parcels and owner information. Fraudsters frequently bypass established safeguards by using fake IDs, forged signatures, and remote transaction methods Common red flags of fraudulent transactions include unusually low sale prices, rush requests for cash transactions, and remote notarization without inperson verification.
In response to their findings, VHDA presented 25 primary recommendations (with numerous subrecommendations) to mitigate deed fraud risks in Virginia. Notable proposals particularly pertinent to real estate agents include requiring agents to verify seller identity against property tax records and to send written confirmation of intent to sell to the record owner’s address prior to listing. VHDA also proposed integrating deed fraud detection and prevention requirements into prelicensing and continuing education for real estate agents to improve professional recognition of fraudulent schemes.
While these are proposals only, and not yet codified legal requirements, as prudent brokers and agents, you should begin implementing them into your business and transaction management. Drawing from VHDA’s recommendations, you should consider the following practices:
Verify Your Seller’s Identity
Compare names on government-issued photo IDs against local tax assessment and land records
Confirm that the seller’s mailing address matches public records (and investigate discrepancies)
Send written confirmation of intent to sell to the owner’s address of record before listing, particularly for vacant or unencumbered properties
Your seller refuses face-to-face meetings (in person or video)
The property is vacant land or a vacant residence
The property is owned free and clear (no mortgage/liens)
Your seller claims to have recently inherited the property
The seller asks for:
Below-market pricing or rushed timelines
Cash or wire-only proceeds
Last-minute changes to wiring instructions
Minimal negotiation or pressure to close quickly
Education and Training
Complete continuing education focused on deed fraud detection and prevention
Train your team members to recognize impersonation schemes, forged documents, and notary fraud
Share fraud alerts and emerging schemes within the real estate community Report Suspected Fraud – If you suspect fraud, halt the transaction and notify your broker and settlement agent immediately
The bottom line is that deed fraud prevention is not a single safeguard but a layered professional responsibility; and while legislative action on VHDA’s recommendations remains pending, as brokers and agents, you should proactively incorporate fraud awareness protocols into your practices and engage with ongoing regulatory developments to protect your clients and yourselves.
Baby Boomers those born between 1946 and 1964 represent the largest aging population the United States has ever seen With more than 10,000 Americans turning 65 each day, this demographic shift is already reshaping housing demand, retirement planning, and family decision-making. For real estate professionals and industry affiliates, understanding this evolution is essential to navigating the future of the market.
Unlike previous generations, today’s retirees face longer life expectancies paired with increased uncertainty around retirement funding. Rising healthcare costs, inflation, and market volatility have made financial flexibility a priority. At the same time, Baby Boomers value independence and choice. Many want to age in place, while others prefer to downsize, relocate closer to family, or move into homes better suited for their next stage of life
Housing decisions for this group are rarely transactional. Many Boomers are part of the “sandwich generation,” simultaneously supporting adult children, helping with grandchildren, or assisting aging parents. These layered responsibilities influence when, where, and how housing transitions occur. As a result, real estate transactions involving older homeowners often involve broader conversations around long-term planning, lifestyle, and family dynamics.
One critical and often overlooked component of this planning is home equity. For many Boomers, their home is their largest asset As retirement strategies become more nuanced, homeowners are increasingly exploring ways to leverage equity to support long-term stability without sacrificing quality of life. Modern reverse mortgages are now frequently considered
alongside traditional financial tools as part of a holistic retirement plan.
In addition to supporting aging in place, reverse mortgages can also be used to purchase a new primary residence. This option allows eligible buyers to use a portion of their home equity or sale proceeds to acquire a new home without the strict income or monthly payment requirements associated with traditional mortgages In many cases, this approach can provide greater purchasing power, enabling retirees to buy a more suitable home closer to family, on one level, or in a community that supports aging while preserving liquidity and reducing financial stress in retirement.
For real estate professionals, understanding these options is increasingly important. Today’s older buyers are not simply downsizing to save money; they are optimizing their housing to support longterm independence, financial security, and flexibility. Knowledge of alternative financing structures allows agents and affiliates to better guide clients toward solutions that align with their goals
This demographic shift also highlights the importance of collaboration. Successful outcomes
often involve a network of professionals, including financial advisors, elder law attorneys, healthcare providers, downsizing specialists, home modification experts, and mortgage professionals. When these resources work together, families feel supported rather than overwhelmed
Adult children are frequently part of these conversations as well Many families want to help parents thrive in retirement while balancing their own careers, finances, and households. Clear communication, realistic housing options, and access to trusted professionals help ease the emotional and financial complexity of these transitions.
Baby Boomers will continue to be a major force in the real estate market through downsizing, relocation, multi-generational housing, and home purchases designed for long-term living. Their ability to move intentionally and strategically makes them a powerful and influential segment
For real estate professionals and affiliates in Hampton Roads, the opportunity lies in education and preparation. By understanding the priorities of aging homeowners and the evolving tools available to support them the industry can play a vital role in helping families navigate change, build stability, and create communities where people can age with confidence and dignity.
Join the Broker Committee at the Broker Summit on May 12 from 12:00–5:00 p.m. for an information‐packed afternoon featuring Dr. Lawrence Yun, Chief Economist for the National Association of REALTORS®, with national economic and housing market insights The program also includes an advocacy update from Virginia REALTORS® and timely updates from local, state, and national association leadership Registration info will be shared soon!
Log into the MyHRRA Membership Portal to sign up!
Contract Pitfalls
April 7, May 5, June 9 8:30 AM - 12:30 PM, $35
Real Estate Pitfalls
April 7, May 5, June 9 1:00 PM - 5:00 PM, $35
8 Hour Required Topics
March 19, April 16, May 14, June 16 8:30 AM - 5:00 PM, $65
Broker Real Estate Appraisal
March 23
9:00 AM–1:00 PM, $370
Broker Management 8 HR
April 21
8:30 AM–5:30 PM, $60
Accredited Buyer Representative
May 5–6 9:00 AM - 5:00 PM, $259
Paige Reynolds - Own Real Estate LLC
Patrick Datsko - Own Real Estate LLC
Philip Caruana Jr - The Real Estate Group
Quarry Harris - BHHS RW Towne Volvo Pkwy
Rachel Everman - LPT Realty LLC
Raya Bondurant - MR Rivera Realty Group
Raymond Brown II - The Bryant Group
Rebecca McAhren - Own Real Estate LLC
Richard Arnold - Real Broker, LLC
Roberto Gonzalez - Real Broker, LLC
Ryan Bradford - Select Realty Inc.
Salma Wahbi - eXp Realty LLC
Samuel Parker II - Barn Door Homes
Sarah Gauthier - Real Broker, LLC
Sean Powell - Redfin Corporation
Selei Chappell - Keller Williams Coastal Virginia
Shaira Lee - Iron Valley Real Estate Norfolk
Shanita Jones - LPT Realty LLC
Shannon Cronan - Serhant
Shawna Fisher - ERA Real Estate Professionals
Stephanie Ferguson - Long & Foster Oceanfront/Coastal
Tia Kelly - Century 21 Nachman Realty
Tiffany Heward - eXp Realty LLC
Tiffany McGill - G Daniels & Company
Tracy Davis - Iron Valley Real Estate Norfolk
Tyler Davis - Real Broker, LLC
Wanda Harris - Own Real Estate LLC
Warren Neal - Real Broker, LLC
William Dean - Real Broker, LLC
Zachary Nance - Serhant
New REALTOR® Office
Boyd Realty Partners
Hinton Realty Group
Samson Properties
New Secondary Designated REALTOR®
Deborah Baxter - eXp Realty LLC
Maryanne Moyers - Serhant
New Secondary REALTOR®
Alexis Lohse - AMW Real Estate
Catherine Hogbin - Real Broker, LLC
Evan Staats - Serhant
Kayla Mavinga - Creed Realty
Danielle Butler - eXp Realty
Georgette Ford - Shipmate Real Estate + JPAR
Kristin Daniello - Iron Valley Real Estate
Hampton
Patricia Lobo - Keller Williams Coastal Virginia
New Affiliate Company
Black Goose Chimney
Cinch Home Services
Graceful Impact
Kensington Vanguard National Land Title Services
M.A.D. Home Inspections
Perfect Home Guy LLC
Rockmaster Entertainment Group
Sean Copeland Sr. Allstate Agency
SlopePro
VA FARM BUREAU
VP Owner
New Institute Affiliate
Robert Sult Jr. - Harvey Lindsay Commercial Real Estate
Friday, April 3 - Closing at 1 p.m. for Spring Holiday
Monday, May 25 - Memorial Day
Friday, June 19 - Juneteenth
Friday, July 3 - In observance of Independence Day
