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Q1 Roadshow SWFL Team

Our Values

Build Community

We believe in the power of community to transform lives. At Hawthorne, we actively foster environments that promote social interaction, collaboration, and a shared sense of purpose.

Be The Difference

Making a difference starts with you. We encourage personal growth, philanthropy, and community involvement, empowering each team member to be a positive force for change.

Do The Right Thing

Integrity is the compass guiding our decisions at Hawthorne. We believe in doing what is right, even when no one is watching, fostering a culture where honesty and fairness are a key to success.

Be Accountable

Accountability is the foundation of trust. At Hawthorne, we communicate openly, admit mistakes, and take swift action to rectify any issues, reinforcing our commitment to accountability.

Stay Authentic

We believe in being real and relatable. Authenticity at Hawthorne means embracing imperfections, learning from mistakes, and continuously growing together.

Be Kind

In all things, we lead with kindness, always striving to leave others better than we found them.

HAWTHORNE BUSINESS UPDATES

Hawthorne Is Growing!

We’re on the move, with three new communities, bringing 856 new homes across some of the country’s most exciting markets. More homes, more neighbors, and more opportunities to deliver the care and connection that define Hawthorne. Fresh momentum is building as each community adds its own energy, style, and sense of place to the portfolio. It’s a dynamic step forward, opening the door to new experiences, stronger connections, and a future that feels brighter with every new front door.

Comet Richland (Blythewood, SC | 312 homes)

Comet Richland brings fresh momentum to Blythewood with brand-new 1–3 bedroom apartment homes featuring open layouts, modern finishes, walk-in closets, and select private garages. It’s a lively blend of comfort and connection built for easy everyday living.

The Crossings at Pooler (Pooler, GA | 316 homes)

The Crossings at Pooler delivers energized living in the heart of fast-growing Pooler with stylish 1–3 bedroom homes featuring granite countertops, stainless steel appliances, and private balconies. Residents enjoy a resort-style saltwater pool, expansive clubhouse with WiFi lounge, fitness center with yoga space, business hub, lakeside views with dock access, outdoor kitchen, hammock garden, and pet-friendly amenities including a park and wash station.

Evolve at Wildwood (Oxford, FL | 228 homes)

Evolve at Wildwood leans into modern Florida living with thoughtfully designed 1–3 bedroom homes featuring granite finishes, oversized islands, spa-style baths, built-in workspace nooks, and select fenced yards or garages. The community brings the energy with a resort-style pool, pickleball courts, fitness and wellness spaces, playground, pet park, and inviting outdoor hangout zones.

The Crossings at Pooler Evolve at Wildwood Comet Richland

New Development Spotlight

Hawthorne Waterway: Coastal Living at Its Best

We’re excited to shine a spotlight on Hawthorne Waterway, a thoughtfully designed apartment and townhome community located along the Intracoastal Waterway in Little River, South Carolina. Offering one-, two-, and three-bedroom apartment homes and townhome-style residences, this coastal community combines spacious layouts, everyday comfort, and exceptional service in a truly unique setting.

Designed to complement a variety of lifestyles, Hawthorne Waterway offers amenities that support wellness, relaxation, and connection. Whether residents enjoy staying active, entertaining, or unwinding at home, inviting shared spaces and open floor plans make it easy to feel right at home.

Located just minutes from North Myrtle Beach and a short drive from Myrtle Beach, Hawthorne Waterway provides the perfect balance of peaceful coastal living and convenient access to dining, entertainment, beaches, and attractions throughout the Grand Strand. The Intracoastal Waterway backdrop adds to the sense of escape while keeping everything close.

With the community currently 96% occupied, Hawthorne Waterway continues to resonate with residents seeking location, lifestyle, and quality. A sincere thank you to our onsite team for delivering the Hawthorne experience and creating a community that residents are proud to call home.

EXPLORE THE COMMUNITY

UNSUNG HERO

MICHAEL TAYLOR

REGIONAL MANAGER OF THE YEAR

REGIONAL SERVICE DIRECTOR OF THE YEAR

BRETTE HEMMINGS VINCENT ANDREWS

Have you attended Hawthorne’s new, live virtual learning series yet?

Whether you’re just beginning your Hawthorne journey or continuing to build advanced skills, these sessions are designed to support every onsite role. With rotating topics offered each month, learning remains accessible, relevant, and continuous!

Topics You Will Learn:

• Technology Essentials: Knock, Yardi, Rent Cafe, Revenue IQ, Reputation.com, and Greenhouse

• Yardi Fundamentals: Screening, Leasing Workflow, Payables, Receivables, Renewals

• NetVendor Maintenance: Service Requests, Make Readies, Inspections, Scheduled Maintenance

• Advanced Insights: Deposit Accounting & Collections, Financial Reviews & Reporting, Variance Reports, AME, RSS Financial Reviews

What You Will Experience:

• Live, interactive sessions led by Hawthorne’s engaging facilitators

• Practical skills you can apply immediately

• Q&A and peer connection with subject matter experts & teammates across Hawthorne

Meet Gracie:

Grace Hill’s New AI Guide

When you need answers, you need them now. You don’t have time to hunt through courses and webinars looking for the right training to get what you need. With Gracie—Grace Hill’s new AI guide— you don’t have to!

When you log into Grace Hill, you now have a 24/7 assistant capable of delivering precise responses and recommended resources to your most pressing questions.

With Gracie you can:

Save Time: Get instant answers so you can get back to what matters—your residents!

Reduce Risk: Managers can ensure that team members follow the correct procedure every time.

Bridge Language Gaps: Gracie provides instant translations for multilingual teams, too!

Career Paths

Are you ready to elevate your skills, connect with peers, and grow professionally? We’re thrilled to invite you to our live virtual career path training classes, where learning meets flexibility, and engagement meets innovation.

Hawthorne’s Career Paths are designed in focused, bite-sized modules—so you gain powerful insights without stepping away from your daily responsibilities. From on-the-job training, e-learning, and virtual classes, you won’t just sit and listen—you’ll participate, collaborate, and be inspired.

Pursue the next step in your career journey with Hawthorne! Enhance your knowledge by learning the core skills and essential competencies that will help you reach your full potential and set you up for success.

Upcoming Training Classes

May 6-7

May 7

May 12

Leasing School (Virtual)

Trust: The Building Block of Leadership (virtual session for Regional Service Director & Area Manager Career Paths)

Communication: The Key to Connection (virtual session for Community Manger, Area Manager, and Regional Service Director Career Paths)

June 9

June 11

May 13-14

May 19-20

May 28

June 4

Leasing School (Greensboro, NC)

Live It Leadership (Greensboro, NC)

The Story Behind the Numbers (virtual session for Area Manager Career Path)

Crucial Conversations: Responding to Poor Performance (virtual session for Area Manager Career Path)

June 16-17

June 17-18

June 23

Delegation: Engage & Empower People (virtual session for Community Manger & Area Manager Career Paths)

Financial Fluency: Mastering Revenue, Expenses, and Cash Flow (virtual session for Community Manger Career Path)

Live It Leadership (Virtual)

Leasing School (Greensboro, NC)

Behavioral Interviewing (virtual session for Community Manger, Area Manager, Resident Services Supervisor, and Regional Service Director Career Paths)

June 25

Debt Recovery Essentials (virtual session for Assistant Community Manger Career Path)

For more information about these classes, click on the Grace Hill training calendar on your learning homepage.

ENROLL TODAY!

Execution Season Is Here

Quarter 2 is where preparation turns into performance. In Resident Services, the expectation is simple: be ready, be consistent, and take ownership—of both the resident experience and the assets we protect.

Top 3 Expectations for Q2

1. Execute with consistency and accountability

Complete every work order, inspection, and follow-up thoroughly, document clearly, and close all loops.

2. Stay proactive with maintenance and system performance

Anticipate HVAC demand, identify issues early, and protect equipment through disciplined execution.

3. Address moisture issues with urgency and precision

Follow Suspect Growth protocols, use the right tools, and dry affected areas quickly to prevent escalation.

Training, HVAC Performances & Field Readiness

Training is not an event—it’s daily execution. Q1 set the standard with hands-on learning; in Q2, apply that training in real time. Strong teams use training to prevent issues, respond faster, and extend equipment life—not just complete tasks.

• Apply training to HVAC and core systems

• Execute scheduled maintenance consistently and thoroughly

• Identify issues early and follow repair vs. replacement protocols

• Document work clearly and completely

• Take ownership of development and share best practices

Moisture Management & Environmental Control

Moisture issues escalate quickly if not handled properly. Speed and precision reduce risk.

• Use proper tools, including humidity and moisture meters

• Utilize in-house drying equipment like air movers and dehumidifiers

• Act fast to dry materials and prevent spread

• Monitor progress and follow protocols

• Escalate when needed

Execution, Accountability & Operational Readiness

Q2 is preparation; Q3 is when results show. Average teams complete tasks—strong teams own outcomes. Discipline in execution reduces risk, prevents rework, and ensures assets perform under pressure.

Focus:

• Close service requests with clear, complete notes

• Eliminate open loops and ensure full follow-through

• Prepare for increased demand without sacrificing quality

• Ensure systems perform under real conditions

• Stay consistent with maintenance execution

• Communicate clearly across teams

Ask Yourself These 8 Questions

Scheduled maintenance only works if it’s done thoroughly and documented properly. If you answer “yes” to any of these, it’s time to enhance your property’s maintenance program.

1. Are overall maintenance or operational costs rising?

2. Has your ORA score or property reputation declined?

3. Have resident complaints increased?

4. Are preventive maintenance steps skipped or inconsistent?

5. Are specific service requests rising, like HVAC complaints or plumbing leaks?

6. Have emergency calls spiked recently?

7. Have systems failed sooner than expected or required emergency repairs?

8. Are recurring issues preventable with more thorough maintenance?

We are accountable to residents, our teams, and the assets we manage. Execution is the standard. Consistency is what defines our success.

What’s Happening in Software Support

We are excited to share several updates and enhancements designed to improve efficiency, increase visibility, and simplify processes for both our teams and residents. These updates are focused on reducing manual work, supporting faster decisions, and enhancing the day-to-day experience for everyone at Hawthorne!

Enhancements & Updates

Rapid Refund Pilot Launch

We are happy to announce the pilot of our new Rapid Refund program. This enhancement provides residents with the option to receive their refunds electronically, eliminating the need to wait for a paper check and significantly speeding up the process.

This change helps reduce refund-related inquiries, minimizes manual tracking, and improves turnaround time—making it easier for you to manage resident requests and focus on other priorities. Stay tuned as we evaluate the pilot and prepare for a company-wide rollout!

Expanded Nova Credit Screening

We’re excited to announce an expansion to our Nova Credit screening capabilities, now supporting 17 countries. Newly added countries include, Ghana, Germany and Ukraine.

With this enhancement, you have greater flexibility when working with international applicants and more complete credit insights, allowing you to make faster, informed leasing decisions and better serve a wider range of qualified residents.

Welcome to the Team

Please join us in welcoming Heather Cundiff as our new Software Support Specialist! Heather has been a valued member of the Hawthorne family for over 10 years. She began her career as an ACM and most recently served as a Community Manager at Eagle Landing. With her extensive onsite experience, Heather brings a strong understanding of our operations and will be a great asset in supporting both our site teams and corporate team members. Outside of work, Heather enjoys reading, fishing, visiting Disney, and spending time walking her pups.

If you have any questions or feedback, please don’t hesitate to reach out directly to softwaresupport@hrpliving.com or submit suggestions through Hawthorne Voices. The team is always looking for ways to improve Yardi and our software platforms and support you!

HR HAPPENINGS

Each year, Hawthorne reviews our overall comprehensive and competitive benefits package and looks for opportunities to further support our most valuable asset – our team members. Many of the implemented suggestions come straight from you through Hawthorne Voices! We are pleased to announce benefit enhancements this year supporting new families and rewarding tenure.

Effective 3/1/26, we have implemented the following benefits enhancements:

Maternity & Paternity Leave

Increased paid Maternity & Paternity Leave from 1 week to 2 weeks. Employees are eligible for this benefit after 1 year of service.

Pregnancy-Related Medical Leave:

Adjusting Pregnancy-Related Medical Leave to 2 weeks. Birthing mothers remain with the current total of 4 weeks leave, using the combined Pregnancy Related Medical Leave 2 weeks + Maternity Leave 2 weeks. This change provides 2 weeks of paid Maternity Leave to adoptive mothers. Employees are eligible for this benefit after 1 year of service.

Enhanced Vacation Rollover Benefit Based on Tenure

As vacation accruals increase with tenure, we are providing an enhanced rollover benefit based on the tiers to the right.

Enhanced Service Awards

At Hawthorne, loyalty is royalty. We are expanding our service awards from milestone anniversaries from 3, 5, 7, 10, and 15 to now recognizing service with a gift card of thanks each year beginning with your 2-year anniversary. Service award gift cards will be sent to your work property by the end of your work anniversary month.

These enhancements are part of our continued effort to invest in you and ensure that our benefits remain competitive and meaningful. These enhancements are reflected in our Employee Benefits Summary and Procedures manual in Hawthorne Handbooks/AirMason.

Should you have specific questions, please submit an HRP Support Guru ticket, and our Hawthorne Benefits Team will be happy to assist.

of Service

Launching This May: The Hawthorne Good Neighbor Campaign

We’re launching the Good Neighbor Campaign, giving residents the opportunity to nominate a local charity or nonprofit that matters to them—and a way to LIVE IT with us. Hawthorne will select one of the nominated organizations to support through a donation, with our teams helping bring that impact to life through volunteer efforts in our communities.

What it is:

• Residents will be encouraged to nominate a local charity and share why it matters

• Teams support through community involvement and volunteer opportunities

• Hawthorne will donate to the selected organization

More details coming soon on how to activate this in your community!

Five Star Resident Reviews

Hawthorne at the Summit By:

Denys Abubakirov / Google

We are very happy with the management where we live. Everything is taken care of promptly and with great attention. Whenever we have a question or request, it’s handled quickly and in a very friendly, professional way. It truly feels like we are still living at a beautiful resort where the comfort of residents really matters. We’re very grateful to the management team for creating such a great atmosphere.

Inspiration at South Pointe By:

Meredyth Reed / Google

Just renewed my lease for another year! I enjoy living at Inspiration and Luis made the renewal so easy! Mario and his maintenance team work to get your issues fixed fast even when I call at 8pm. All the staff and maintenance are friendly and have always helped me with any issue I may have had. It’s a great location and the apartment is a great size. Convenient to everything!

Meridian at Ten Ten By: Anonymous / Google

I’ve had a great experience living here! The apartment itself is spacious, clean, and well maintained. The community is quiet and feels very safe, which makes it a comfortable place to call home. The management team, especially Jay, has always been friendly and responsive whenever I’ve had questions or concerns. Overall, this has been one of the best apartments living experiences I’ve had, and I would definitely recommend it to anyone looking for a nice place to live!

Veranda at Market Common By: Anonymous / Apartments.com

Staff and maintenance are amazing. The grounds here are well-kept, clean, beautiful and inviting. We have lived here for almost a year, and I am happy we took our time to find this place. Any issues or concerns are always addressed promptly. The staff holds events each month and it’s a really cool experience.... plus, you get to meet your neighbors. Our fur babies are welcomed, and in fact the staff celebrates all fur babies that live here. You will not be disappointed living here!!! Thanks, Veranda, for all you do for us residents.

Joseph Tran

IT Helpdesk Technician

Time with HRP?

10 months.

What do you love most about HRP?

I love the way Hawthorne gives back to the community. Hawthorne traditions like Project Hope provide me with an opportunity to give back to the city that’s helped shape who I am and witness the impact it has on others.

What do you do outside of Hawthorne?

I enjoy spending time with my friends playing video games, going out to eat, and playing sand volleyball or pickleball. I am also active in my church, and I continuously strive to grow myself personally and professionally.

If you had 3 wishes, what would they be?

1. My first wish is to be able to have a positive impact on other people’s lives.

2. My second wish is to be more present and worry less about the future.

3. My third wish is that I wish K&W Cafeteria never closed.

Emily Ellis

Regional Vice President

Time with HRP?

5 months!

What do you love most about HRP?

What I’ve enjoyed most about Hawthorne so far is the energetic culture and the consistently positive, collaborative approach across teams.

What do you do outside of Hawthorne?

Outside of HRP, I enjoy spending time with my husband, Jeff, our daughters, Olivia and Adeline, and our two golden retrievers, Beau and Annabelle. In the summer months, you’ll almost always find me on the boat cruising the Intracoastal Waterway. I’m a big East Carolina University fan (Go Pirates!) and love going to football games.

If you had 3 wishes, what would they be?

For my daughters to grow up in a world where kindness always wins, for every resident to pay their rent on time every month, and for a bigger closet for more shoes!

YOUR ACHIEVEMENTS CELEBRATING

Corporate Promotions February - March

Name Promotion From Promoted To

Kerri Dell

Ashley Laster

Ashley McKinney

Matthew Hirsch

Michael Meigs

Lindsay Agnew

Abby Owens

Isaiah Williams

Athena McCauley

VP of Human Resources

VP of Customer Experience

Sr. Design Specialist

Design Specialist

Graphic Designer

Investment Associate

Property Accountant

Property Promotions

SVP of Human Resources

SVP Brand & Customer Experince

Interior Design Manager

Sr. Design Specialist

Sr. Graphic Designer

Sr. Investment Associate

Property Accountant II

February - March

Name Promotion From Promoted To

Hannah Richey

Jennifer Briley

Jorge Castro

Isaiah Richards

Jeremy Stacy

Sarah Galdamez

Joshua Underwood

Thomas Mcknight

Assistant Community Manager

Resident Services Technician II

Leasing & Live It Specialist

Resident Services Technician II

Community Manager

Resident Services Supervisor

Assistant Community Manager

Resident Services Technician III

Your Career Path Completions

February - March

Employee

Dawn Mason from Retreat at Sedgefield

Joshua Pomeroy from The One at Hope Mills

Nick Hopkins from Country Club Apartments

Stu Taylor from Hawthorne at the Forest

February - March

High Roller Achievements

Hawthorne High Rollers is a leasing reward program designed to encourage exceptional leasing results by providing a bonus program that increases recognition and compensation for sales ability.

Employee

Anthony Diaz-Rebollar

Ashton Kato

Cassie Reilly

Chelsea Gordon

Hope Goodpasture

Sam Foutz

Sharen Cooke

Taylor Holder

Community

Polo Village

Integra Woods

Knightdale Station

The Haywood

West End Station

Wynslow Park

Inverness

Hawthorne at the Hall Status

Regional Team Updates!

Lee Bailey

Rathell Dailey

Jessica Barefoot

hawthorne

THE DETAILS LEGIONS

$1,000

The work order count will be cumulative across each subsequent level. For example, after reaching the Viking level with 1,500 completed work orders, your progress toward the next level will begin with those 1,500 work orders already credited. The feedback score will be pulled at corporate for that quarter’s period when gathering legion program acheivers. To check in on your Legion status and see where you stand, either your Community Manager or Resident Services Supervisor can pull the stats as instructed below.

RST PROGRAM VIEWING STATS

WORK ORDERS AND FEEDBACK

**Note: you may need to adjust the date range Legion Program start date 4/1/24 Scroll down to the “Service Request Completions” table This will include total number of reviewed and completed work orders, feedback score and the number of resident feedback received.

The corporate office will pull these numbers quarterly and announce technicians that achieved a level and send them an email.

Welcoming Hawthorne Babies

Anastasia Rose Hodgkinson

Proud Grandparent: Leo Almond, Property Improvements Manager at Corporate

Leo Almond’s first grandchild was born to his daughter Heather Hodgkinson and her husband Eli in Lynchburg, Virginia. Anatasia was born on January 3rd, 2026, at 6 pounds and 13 ounces.

Beau Cotter

Proud Parent: Madison Cotter, Community Manager at Hawthorne at the Glen

Meet Beau Cotter! He was born on October 17, 2025, and is a happy little one who loves to smile, blow bubbles, and talk.

Welcoming Furry Friends

Cider

Proud Owner: Joe Ghougasian, Resident Services Technician at Veranda at Market Common

Cider is a busy little Bernedoodle that loves burning off excess energy on the treadmill and is easily motivated with yummy treats like sweet potatoes, blueberries and more! Cider is fitting right in and bringing tons of puppy joy to his new family!

Danny Boy

Proud Owner: Dennis Hess, Resident Services Supervisor at The Haywood

Danny Boy is a great dog who is a little on the older side. He was added to the family in October and gained 10lbs, a brother and two sisters! He is very much loved by the family.

Aria Selene

Proud Parent: Jovan Martinez, Assistant Community Manager at Hawthorne at Fairmont

Aria was born on October 28, 2025, at 26 weeks and spent 81 days in the NICU. Born weighing just 2 pounds, she did amazingly and came home before her due date at 5 pounds. Now 5 months old, she may be small and working on milestones, but she is a feisty little fighter. Her family is incredibly grateful to have her home, and her big sister is over the moon.

Forrest

Proud Grandparent: Jessica Boggs, Community Manager at 2950 North Apartments

Meet the newest addition to their family and their first grandbaby! His name is Forrest, and he loves to bounce, be held constantly, and play with the puppies around the house.

Crockpot

Proud Owner: Abram Carter, Leasing and Live It! Specialist at Encore at Reems Creek

Meet Crockpot, he is an extremely active 4-year-old cat! Abram takes him on walks sometimes, and Crockpot likes to chat with him. He lives with them at their Hawthorne property and loves it.

Milo

Proud Owner: Alana Silva, Community Manager at Hawthorne at Simpsonville

Meet Milo! He is their newest addition to the family. Milo is 2 years old and loves cuddles and sunbathing!

United in Service

The team at Avenues of West Ashley recently dedicated their time to a day of service at the Lowcountry Food Bank in North Charleston, joining fellow associates from Ashley River Apartments, Montague at Park Circle, and Hawthorne at Summerville. The volunteer effort brought together team members from across the Lowcountry, all united by a shared commitment to giving back to the community.

Throughout the day, volunteers supported the Food Bank’s ongoing mission to unite the community in pursuit of equitable, dignified, and consistent access to food. Their collective efforts contributed to the organization’s ability to serve individuals and families facing food insecurity across the region.

Events like this reflect the strong culture of service fostered by Hawthorne, empowering team members to connect beyond their communities and make a meaningful impact. By working together, the teams demonstrated how collaboration can drive greater outcomes and strengthen the communities they serve.

Spring Into Movement: Small Steps, Big Impact

Spring is officially here – the perfect time to get moving again. You don’t need a gym membership or an intense workout routine to see real benefits.

Research shows that just 150 minutes of moderate activity per week (about 20-30 minutes a day) can significantly improve heart health and lower the risk of chronic disease. Even small changes like walking more, stretching, or taking the stairs can make a difference. Studies have found that adding just 10 extra minutes of daily movement can boost energy levels, improve mood, and support overall well-being.

Simple Ways to Spring into Movement

• Take a 10–15-minute walking break 2 times a day.

• Stand up and stretch every hour—set a reminder on your computer or phone.

• Walk a full loop around your community daily.

• Take deep breaths throughout the day – reducing stress and lowering cortisol levels.

Mini Challenge: Move a Little More This Week

For the next 7 days, pick one way to add 5–10 extra minutes of movement to your day. It might be a short walk, climbing a few flights of stairs, light stretching, or an active chore at home. A little movement each day goes a long way toward helping your body feel stronger, healthier, and more energized.

Sneak Peek: Live Fit Starts May 4th!

On May 4, 2026, we’ll kick off a one-month, company-wide step challenge! Movement doesn’t have to look just one way. You can gain steps not just by walking but by playing pickleball, playing a sport, attending workout classes, hiking, and more; there are so many fun ways to increase your daily steps!

Stay tuned for details on how to join, track your progress, and get moving together!

Hawthorne Voices

A key element of Hawthorne’s success is a continual improvement in our processes, programs, and company in general. These improvements can only happen with YOUR valuable feedback! While we cannot implement every suggestion that is submitted, we do review every suggestion. Below are several suggestions that were submitted that have now been put into place!

Pet Report Enhancement

Based on a recent Hawthorne Voices suggestion from Kristian Davis – Community Manager at Hawthorne Waterside, the HRP Pet Report now includes “Pet Breed” as an additional identifier to help determine pet ownership more effectively. This added visibility makes compliance tracking simpler and provides better operational insights, helping you quickly access the information you need and spend less time digging for details.

Position Specific Onboarding Checklists

Feedback from a recent Hawthorne Voices suggestion by Megan May, Community Manager at Retreat at Sixty-Eight, inspired the creation of new role-specific checklists designed to support a smooth, welcoming, and organized start for new team members.

Each checklist is structured around Preboarding, Onboarding, and Training, providing a clear, step-by-step guide from offer acceptance through the first weeks on the job. They also outline Hawthorne’s required training classes, helping you plan and allocate time effectively during this critical period.

As you work through each stage with your new hire, you’ll use these checklists to track progress—marking items as completed and uploading them to the new hire’s UKG page.

These checklists can be found in the UKG Content Library by searching “New Hire Checklist”.

MANAGEMENT CORNER HAWTHORNE

Let’s Talk Talent!

Today Not Tomorrow (TNT) Hiring

Ever wonder what makes the best hiring managers successful time and time again?

It isn’t intelligence, experience, or even instinct. It’s speed! They’re simply faster!

This is the foundation of TNT Hiring: Today, Not Tomorrow, shared by Zina Swisher, Director of Talent Acquisition, at this year’s SOAR Leadership Conference.

Why Speed Wins

Today’s candidates move fast. In fact, 90% of candidates accept the first offer they receive. While one team is thinking it through, another is already interviewing, offering, and securing top talent.

What does TNT Hiring look like?

Fast hiring doesn’t mean lowering your standards. It means focusing on what actually matters.

It looks like this:

1. Posting Your Job – Today Not Tomorrow! Get a notice, post the job same day!

2. Calling Candidates Quickly - Today Not Tomorrow! Ideally within 24–48 hours of applying, just like prospects!

• Conduct rolling interviews, moving candidates forward as they qualify instead of waiting to batch decisions.

3. Acting Decisively on Great Talent – Today Not Tomorrow!

• Spot high performers and move fast

High Performing Leasing & Live It Traits: Low Performing Leasing & Live It Traits:

• High energy and a positive outlook

• Quick response time

• A customer-first mindset

• Adaptability and problem-solving

• Persuasive sales ability

• Low energy

• Slow follow-up

• Negativity

• Hesitation in sales

• Excuses over solutions

Great hiring managers stay focused on what matters. They do not get distracted by small resume imperfections or lack of direct industry experience. They hire for potential, attitude, and growth.

4. Sell Hawthorne’s Benefits – Today Not Tomorrow.

• No nights or Sundays

• 11 paid holidays plus your birthday

• Volunteer time and meaningful benefits

• A culture built on support, growth, and connection

5. Use Your Resources – Today Not Tomorrow.

• HRP Interview Guide - All Office Positions

• HRP Interview Guide - All Resident Service Positions

• HRP Candidate Reference Check Guide

• HRP Recruiting Trifold Flyer - LC, ACM, CM

• HRP Recruiting Trifold Flyer - RST1, RST2, RST3, RSS

Hiring is not a waiting game. It’s a race.

The teams that win are not the ones with the most time. They are the ones who move with urgency and care.

Do not wait. Do not overthink. Take the next step. Today, Not Tomorrow. Need support? Your TA Team is here to help! TAdept@hrpliving.com.

Why Strong Customer Experience Drives Growth

A report from PwC underscores a powerful business reality: companies that prioritize customer experience outperform their peers in both revenue growth and brand loyalty. According to PwC, customers are more likely to stay, spend more, and advocate for brands that consistently deliver positive, seamless experiences.

This insight closely aligns with the Hawthorne approach. Every interaction—whether with a resident, partner, or prospective customer—is an opportunity to build trust and create lasting value. When experiences are thoughtful, responsive, and people-centered, they leave a meaningful impression that goes far beyond a single transaction.

Great customer experience isn’t accidental— it’s intentional. It’s built through consistency, attention to detail, and a genuine commitment to understanding and meeting people’s needs. Organizations that excel in this area create stronger relationships, foster loyalty, and differentiate themselves in competitive markets.

At Hawthorne, we know that how people feel matters. By focusing on delivering exceptional experiences at every touchpoint, we’re not just meeting expectations—we’re building connections that drive long-term success.

Source: PwC – “Experience is everything: Here’s how to get it right”

March - April 2026

Do you have an idea for the Corporate Newsletter? For ideas email announcements@hrpliving.com