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HCM Sales Marketing & Alliance Excellence - December 2022

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DECEMBER 2022 • Vol.21 • No.12 (ISSN 2564-2057)

Sales Professionals: Say Goodbye To The ‘Little Professor’ At any given moment, we can choose what mindset we want to communicate from

- David Mattson, CEO and President, Sandler

14

Top Marketing Agency Metrics To Measure: Part II - Bastin

Gerald,

Profit.co

20

Busting 7 Costly Urban Legends About Coaching Salespeople - Bill Bartlett, Sandler

26

Action Outweighs Reaction - William A. Cohen, Institute of Leader Arts

31

Don’t Forget What Got You To The Dance - Shep Hyken,

Shepard Presentations


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