ELEVATE YOUR IMPACT: PARTNER WITH HOWARD HOMECOMING
Partnering with Howard University’s Homecoming offers corporations a premier platform to amplify their brand, engage top-tier talent and activate a massive, diverse community. As one of the nation’s most anticipated cultural events, Homecoming attracts more than 75,000 attendees — including students, alumni, industry leaders and global influencers — all converging to celebrate a legacy of excellence.
Supporting our Homecoming and Step Show is more than a branding exercise; it is an authentic alignment with Howard’s rich history of leadership and innovation. By joining us, your organization can:
BUILD BRAND TRUST
Reach a loyal, high-value demographic in a space where culture and commerce intersect.
WHY PARTNER WITH HU? SPONSORSHIP OPPORTUNITIES
ACCESS TOP TALENT
Enhance your recruitment efforts by engaging directly with our world-class student body.
SHOWCASE VALUES
Demonstrate a clear commitment to empowering the next generation of global leaders.
We offer a variety of ways to align your brand goals with the Howard mission. While our standard tiers provide significant visibility, fully customizable sponsorship packages are available starting at the $50,000 investment level. These bespoke partnerships allow your organization to create tailored activations that resonate deeply with our unique audience.
Explore our packages below and join us in celebrating the power, tradition and future of Howard University.
SPONSORSHIP PACKAGES
Homecoming sponsorship package investments begin at $25,000. Greater flexibility and customization are available beginning at the $50,000 investment level.
EVENT-SPECIFIC SPONSORSHIP OPPORTUNITIES
Target your specific audience with a signature event sponsorship. We offer customizable packages starting at $50,000 for the following highprofile events.
PRESENTING SPONSORSHIP
EVENT INVESTMENT DATE PRIMARY AUDIENCE PROJECTED ATTENDANCE
Yardfest Entertainment (Day 1)
Yardfest Entertainment (Day 2)
16
Students, faculty and staff
Students, alumni, faculty and staff
Alumni, faculty, staff, and administration
SIGNATURE EVENT SPONSORSHIP
INVESTMENT DATE
PRIMARY AUDIENCE PROJECTED ATTENDANCE
Lavender Reception
14
The Greek Step Show
16
Alumni VIP Day Party “Wine” Down
17
17
The Fashion Show
18
LGBTQ+ students, alumni and allies
Students, multigenerational alumni, staff
Alumni and donors
Alumni and staff
Students, creative industry leaders and alumni
Red, White and Bison Ball
INVESTMENT DATE
PRIMARY AUDIENCE PROJECTED ATTENDANCE
15
DMV military leaders/ community and alumni
Divine Nine Brunch
Reunion Welcome
Reception
The Alumni Tent
Young Alumni Brunch
16 Oct. 17 Oct. 16
18
Alumni Jazz Brunch
18
NPHC greek life alumni and student leaders
Reunion alumni classes and guests
General alumni and staff
Recent graduates/emerging professionals, staff
Established alumni and university leadership
HU FAMFEST: NEW OPPORTUNITY FOR LOCAL AND SMALL BUSINESSES
Join the latest HU Homecoming tradition on Saturday, October 17! We are excited to introduce a brand-new, exclusive opportunity specifically for local and small businesses to engage with the Bison family.
Hosted in “The Valley,” FamFest is a premier familycentered celebration featuring PBS KIDS activities and live entertainment. This year, we invite local partners to build visibility within our community through sponsorship packages ranging from $10,000 to $25,000.
A PARTNERSHIP BEYOND THE MOMENT EXPECT THE EXTRAORDINARY: HOMECOMING 2026
Invest in a legacy of impact. While our standard tiers offer exceptional value, longterm partnerships and investments of $50,000+ unlock exclusive benefits and bespoke customization designed to meet your organization’s specific strategic goals. Together, we can craft a sponsorship experience that maximizes your return on investment and cements your connection to the Howard community.
There is a reason Howard University’s Homecoming has been previously recognized as the “most searched homecoming” in the United States. This year, we’re raising the bar even higher.
The weekend features an electric lineup of alumni events, premier performances and exclusive VIP receptions, all set against the backdrop of our rapidly evolving campus. The energy will culminate at a packed Greene Stadium as the Howard Bison take on the Morehouse Maroon Tigers — a classic rivalry expected to sell out once again.
Don’t just witness the culture; help shape it.
For more information, please contact:
Maria Martineau, Director of Development, Corporate Sponsorships Division of Development and Alumni Relations
Howard University
Maria.Martineau@howard.edu