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Steve Henrickson Marketing Book

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PEOPLE BEFORE PROPERTY

MissionStatement We are committed to going to work for our clients. We believe the only way to do that is to focus on doing what's right - putting the client first.

WWW.STEVEHENRICKSON.COM (904) 651-3813


Who We Are Keith and Howard started Round Table Realty in 2010 after a career in new construction sales. While interviewing with several brokerages in town, they both came away feeling like the industry had lost its heart. Getting the sale seemed more important than serving clients. So they took a leap of faith and started their own brokerage with one mission in mind - putting People Before Property. They call it heart-first realty.

And that just seems like the way it should be, doesn't it?

WWW.STEVEHENRICKSON.COM (904) 651-3813


Steve Henrickson Born in Florence, Alabama, Steve Henrickson proudly graduated from Auburn University with a degree in Operations Management. Perhaps more importantly, he attended Auburn when Bo Jackson, Charles Barkley, and Frank Thomas were there! After twelve years of working in the corporate world for companies like American Express and Merrill Lynch, he met a Real Estate broker while volunteering at the polls during election season in 2004. She persuaded him to consider a career in Real Estate because it required so many of the same skills he was already accustomed to using! He decided to take the leap. The market was on fire and he had to learn quickly and sometimes on the fly. Of course, when the market crashed several years later, he adopted an entirely new set of skills. His somewhat sudden career change followed by so many market fluctuations equips him to understand and respond to people in a great variety of situations. Steve truly appreciates the opportunity to have relationships with his customers. He always says that he treats people the way he would want someone to treat his daughter. His passion is knowing his clients leave the closing table with exactly what they wanted. He often continue friendships with clients and feels great joy when he can find other ways to serve them years later, like hooking them up with job opportunities or investments. When he isn't working, he loves spending time with his wife, Gretchen, and their blended family of 7 (not including Snickers the Labradoodle). Steve enjoys running, woodworking, and even building furniture. A patriotic man, Steve often frames American flags and blue line flags for his clients at every closing.

www.SteveHenrickson.com

Steve@RoundTableRealty.com Office Phone 904-469-7653 Cell Phone 904-651-3813 Fax 904-515-3291


OurBuyers OurSellers OurPromise Checklists to Help You WWW.STEVEHENRICKSON.COM (904) 651-3813


OurBuyers

90% of people in the market for a new home use the internet to search for the perfect place!

Round Table Realty Realtors can save you time by improving your internet searches so you aren't pouring over listing details that all begin to look the same.

What the internet can't do is tell you when a home smells musty, when an electrical panel needs to be replaced, whether the finishings were properly installed, and when evidence of a past water leak can be found under the guest bathroom sink. Our Realtors are not home inspectors, but they can give you visual clues as to the health of a home before you put in an offer.

WWW.STEVEHENRICKSON.COM (904) 651-3813


OurBuyers Lending Partnerships In most cases, you should begin to secure financing before you even start home-shopping! Luckily, we've spent years building relationships with lenders who believe the client comes first. We can lead you in the right direction.

Insurance Partnerships Did you know home owners insurance alone doesn't cover flood damage? Did you know certain breeds of dogs aren't covered under a traditional policy, either? We work with the best of the best in the insurance world to ensure your home is covered long after we close.

We Hold Escrow People Before Property means holding your binder (the money you put down when your purchase offer is accepted). Should the sale fall through, the seller could fight to keep that money. Holding your escrow means you have the option to get that money back for free via the state. No lawyers.

WWW.STEVEHENRICKSON.COM (904) 651-3813


OurSellers Round Table Realty is a top 20 Real Estate Brokerage in North Florida (2017/2018) with over $110Million in sales in 2017!

We sold an average of 1.31 homes per day in 2017.

Round Table Realty homes sold for 98% of list price in 2017.

Our homes are on the market an average of 68 days. The area average is 53 days. This might seem like a bad thing... but our interest is not in offloading your home at a low price. We put people before property, and that means we won't give your home away just so we can put a "sold" sign in the front yard.

WWW.STEVEHENRICKSON.COM (904) 651-3813


OurSellers Pricing your home Our Realtors will help you price your home according to market analysis. We want your home to sell at the right price for you.

Marketing How do buyers find homes? Online! So where should your home be available when you list it? Online! We are committed to getting your home shown on the most popular home-shopping websites. And depending on your home's individual needs, we have a lot of other tricks up our sleeve to ensure the word is out that your home is on the market.


OurSellers Listing Videos Some homes require special attention. Maybe they're unique, they've been on the market with another agency, or the sellers can't show the home as often as they'd like. We have the capability to create a digital, 2-minute narrated walk-through of your home to give potential buyers a sneak peak without making a physical visit.


OurSellers Professional Photography Every Round Table Realty home listing is professionally photographed and uploaded to the three major online home-browsing websites. A beautiful picture truly can sell a home.

Home Staging The better your home looks, the faster it sells. We have access to incredible home stagers (at affordable prices, too!) who will make your home look elegant, simple, and allow potential buyers to see themselves in it. We can even provide you a digital home staging with computer generated pictures as a less expensive alternative.

digital home staging Before WWW.STEVEHENRICKSON.COM (904) 651-3813

After


OurSellers Floor Plans 80% of buyers say they specifically look for a floor plan when researching homes. And you should see some of the floor plans we've encountered in some listings! We've got several professional floor plan designers on hand whenever you're ready to list your home. They can make all the difference.

Before

After

The Details "Should I replace the carpets?"

"Should we repaint the

"Should we repaint this room?

baseboards?!"

Round Table Realty agents can give you advice about which home improvements you should spend money on, and when, as soon as you decide to sell your home!

WWW.STEVEHENRICKSON.COM (904) 651-3813


OurSellers Where will we post your home listing?


ConstantCommunication Never guess or miss a real estate transaction deadline again!

Round Table Realty uses a client online portal to help you keep your timelines clear. From the day an offer is accepted, both buyers and sellers can log-in to keep track of the many steps and details required of both parties!

WWW.STEVEHENRICKSON.COM (904) 651-3813


"Having sold two homes earlier in life and now needing to go to uncharted territory with a short-sale, my wife and I both found Steve to be a GREAT hand holder. He is extremely proficient in dealing with the multiple facets of short sales. We received an offer for more than we expected and were very happy with the entire process. I recommend Steve with my highest possible recommendation. THANK YOU STEVE!" -T.M. in Jacksonville "Steve worked with us for quite awhile trying to locate us the perfect home. He was Johnny-onthe-spot when I found something I wanted to see. We were very happy with his services. We now have the perfect home! I highly recommend him."

"Steve worked with us for quite awhile trying to locate us the perfect home. He was Johnny-onthe-spot when I found something I wanted to see. We were very happy with his services. We now have the perfect home! I highly recommend him." -Irene in Jacksonville "We used Steve when purchasing our first home, and he made the entire process very easy and enjoyable. Steve is a consummate professional, and he knows the Duval and St. John's County markets very well. We were pretty picky, but he was always extremely patient and worked very hard to find a house that fit our needs, wants, and price point. I have personally recommended Steve to my friends, and I will continue to do so. You can consider yourself lucky if he is your Realtor." -Evan in St. Augustine, Florida

WWW.STEVEHENRICKSON.COM (904) 651-3813


Round Table Realty Single Agency There are two types of agents: single and transaction. We promote single agency. Most brokerages promote transaction agents because it's easier, but they do NOT have the same responsibilities as single agents:Â Single agents provide:

Transaction agents provide:

Dealing honestly and fairly Accounting for all funds Skill, care, and diligence Loyalty Confidentiality Obedience Full disclosure WWW.STEVEHENRICKSON.COM (904) 651-3813

Dealing honestly and fairly Accounting for all funds Skill, care, and diligence LIMITED confidentiality LIMITED disclosure


Loyalty Obedience Full Disclosure Confidentiality

Did you know that only a SINGLE AGENT provides you with these four things? Most people think they're getting these things with any Realtor they work with. They're not. Talk to an RTR agent and start getting what you expect! WWW.STEVEHENRICKSON.COM (904) 651-3813


The next few pages are for YOU! Whether you're buying or selling with Round Table Realty or another brokerage, feel free to make copies of the checklists in this booklet to make your transaction a smooth one! Â WWW.STEVEHENRICKSON.COM (904) 651-3813


Buyers Checklist


SellersChecklist


Showing Checklist 1. Open all blinds. 2. Replace old light bulbs. 3. Turn off main lights. You can leave under cabinet lights and lamps on. 4. De-clutter! Surfaces and floors should be clear. 5. Put down toilet seats. 6. Wipe down all surfaces. 7. Make sure no dirty dishes are in sight. 8. Make all of the beds. 9. Take out all the garbage. 10. Add fresh plants. 11. Bake cookies or light a scented candle.


MovingChecklist SERVICES TO CANCEL/TRANSFER

PACKING AND STORAGE

CHANGE OF ADDRESS

ORGANIZE MOVING DAY


MyNotes 1. Call Steve! (904) 651-3813

WWW.STEVEHENRICKSON.COM (904) 651-3813


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