MICE has emerged as an important source of revenue generation for many
Indian hotels, but its true potential for the Indian hospitality industry needs
more exploration. In this issue, we have covered the concluding part of our
comprehensive feature on MICE. The topic of effective marketing of hotels
through their websites is discussed in the Business Story. The Feature section
deals with north-east India’s tourism potential and the impediments towards
harnessing this potential. The profile feature on the celebrity hotelier Priya
Paul, and the prevailing and emerging F&B trends in the Indian food service
industry are among other important topics covered.
