In the Cover Story, we have explored the growing potential and reality of tier II and III cities of India in attracting hotel projects. The Business Story deals with various facets of marketing of hotels in this post-modern IT age, where social media can play a crucial role in influencing the bottom lines of hotels. The story also deals with challenges that the marketing departments of hotels face and also probes the requirements for a successful marketing personnel in today’s Indian hospitality industry. Various other extremely pertinent topics for the industry are also being discussed in this issue, through news and views.
