MICE has great revenue earning potential for the Indian hospitality industry. In this issue, we have covered the various facets of MICE business in the context of the Indian hospitality industry. The Business Story explores the F&B’s growing importance in hotel revenues, in India. The Feature section discusses ideal attributes for comprehensive health and wellness resorts for post-modern India, which can garner impressive revenues for the Indian hospitality industry, and also the possibility of Indian hotels and resorts to effectively harness the huge revenue earning potential of Bollywood. The Profile section covers a savvy hotelier, powered with potent business vision.
