Back in 1989, snowboarding was nothing like we know it today. No snowparks, no high-speed lifts, no social media, no digital. It was a simple analog world. Yet what lacked in high-end technologies was abundantly compensated by the full-on energy that every snowboarder felt for that lifestyle. Snowboarding was new, weird, fresh, and on fire. It was a definite rebellion against the established team-sport mentality. When Stew Carlson started using his Grandmother’s quote, “That’s horsefeathers Stewart!” an idea was born. The rest is history.
