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Elyse Entertainment Events Facebook Instagram Kekou Laminate LevelOne LiveMusic
MAGAZINE DESIGNED BY:
Marketing Online Print Promotions SocialMedia Sponsorship Team TheCourtyard Website
Meet the Team 4
Promotions 6
Advertising 8
Social Media 10
W
Online Presence 16
e issue of Marketing Magazine! 2016 was a huge year for the Marketing Department, and we thought it tell you about all the exciting things we have planned for this year by putting together a fun little magazine for you! In between all the cute pictures and activities we have for you, is a bunch of information and some fascinating statistics which I encourage you all to read about. To sum 2016 up, we saw a new Marketing team, we had HUGE promotions, giant billboards, brand new cinema ads, some of our best-selling shows to date, we began the process of moving away from print advertising, were involved in big community events, and so, SO much more! All I can say is bring on the rest of 2017, and all the disruptive ideas and plans we have‌
Daisy Doctor 24
15 ways to be Disruptive 25 Branding 26
Entertainment 28 Live Music 30
Community/Events 32
Business Partners 34 Highlights Reel 36
Activities 38
3
MEET THE
MARKETI 1. FULL NAME AND STARSIGN Lucinda Daisy Barnes - Saggitarius | Ashley Louise McShane - Leo | Elyse Nicole Kerr - Leo 2. 3 WORDS TO DESCRIBE YOURSELF Daisy: Chill, unique and loving! Ashley: Sassy, quirky and a perfectionist Elyse: Friendly, loud and happy 3. FAVOURITE RSL MEAL Daisy: Hokkien Noodles with Satay Sauce and Tofu with no mushrooms, no baby corn and no bamboo shoots (not that I am fussy... right?) Ashley: Courtyard Burger with no pickles and an added egg! Elyse: Vege Dumplings 4. FAVOURITE MOVIE(S) Daisy: I have a few! Toy Story for sure, as much as I hate to say it... I do like the Twilight Series (yes actually), The X-Men Series, and esentially any animated movie... The Incredibles, Monsters Inc, etc etc. Ashley: 500 Days of Summer, The Emperor’s New Groove, Shutter Island and Love Actually Elyse: Interstellar! 5. IF YOU COULD HAVE ANY SUPERPOWER, WHAT WOULD IT BE AND WHY? Daisy: I would probably turn myself into Mystique (X-Men) so I could shape shift into anyone! Ashley: To be able to read minds - probably becasue I care too much what people think of me (lol) Elyse: Fly! So I can go anywhere when I want! 6. DO YOU HAVE ANY PETS? Daisy: Yes! I have 2 cats called Baxter and Rocky! However I definitely need more... #crazycatlady Ashley: I have a sassy, turtle-neck wearing mini spoodle called Louie Elyse: No, however I do have a hairy boyfriend called Alex......... 7. WHAT CAR DO YOU DRIVE? Daisy: Well, I have 3... But my main car (currently being re-built) is a Holden V8 Commodore (VY SS). It is getting an extra special custom paint job and a brand new 6.2L engine just to mention a few things.... Oh and it is called MOTL3Y! Ashley: I have a white, convertible Fiat 500c with pink ASH plates - called Fifi! Elyse: Mazda CX9 lololol 8. FAVOURITE MUSICIAN/BAND? Daisy: As some of you may have guessed... MOTLEY CRUE! I have a lonnnggggg list of Motley Crue things, including a tattoo... Some might say I am a little obsessed... Ashley: Angus and Julia Stone and Lisa Mitchell Elyse: Hans Zimmer 9. IF YOU COULD TRAVEL ANYWHERE IN THE WORLD TODAY, WHERE WOULD YOU GO? Daisy: DISNEYLAND. Anywhere with Disneyland. Ashley: Paris! Elyse: Japan! 10. WHAT DO YOU LIKE TO DO AFTER WORK? Daisy: I pole dance a few times a week, spend some time at the gym, and like to relax at home with my other half and our cats while we watch TV Shows like NCIS! Ashley: Go to the gym (particularly Pilates and Body Pump) and to go late night shopping - Thursdays my jam! Elyse: Eat!
4
Baxter and Rocky
MOT
Daisy at Dis
ING TEAM Daisy’s fav
Louie
Elyse Elyse travelling
TL3Y pre-reno
sneyland
@lucindadaisy @kerrbaben
@ash_mcshane
5
11. WHAT DID YOU WANT TO BE WHEN YOU GREW UP? Daisy: I wanted to be a Tiger trainer! Ashley: A children’s book illustrator Elyse: An artist! 12. FAVOURITE ALCOHOLIC BEVERAGE? Daisy: Definitely Rekorderlig Strawberry and Lime Cider. But will also not pass up a CC and Dry or Wild Turkey... also love a red wine... Ashley: Gin and Tonic (in a tall glass with lemon) or a vodka Orange juice Elyse: Pina Coladas! 13. WHAT DISNEY PRINCESS WOULD YOU LIKE TO BE? Daisy: Belle (Beauty and the Beast) Ashley: Cinderella (purely for the Fairy Godmother to get me ready everyday) Elyse: Ariel! 14. WHAT DO YOU TEND TO SPEND MOST OF YOUR MONEY ON? Daisy: Cars. Way too much money. Ashley: Clothes and makeup...sigh Elyse: Food and travel 15. WHAT WOULD BE YOUR SPIRIT ANIMAL? Daisy: A wolf Ashley: A meerkat Elyse: Dolphin! This is proven! 16. IF YOU COULD SPEAK ANY LANGUAGE WHAT WOULD IT BE? Daisy: German or latin Ashley: Mandarin Elyse: Japanese 17. MOST USED EMOJI? Daisy: Ashley: Elyse: 18.. HOW MANY FACEBOOK FRIENDS AND INSTAGRAM FOLLOWERS DO YOU HAVE? Daisy: 589 FB and 243 Insta Ashley: 1,025 FB amd 669 Insta (social butterfly) Elyse: 577 FB and 293 insta 19. 3THINGS YOU WOULD TAKE WITH YOU ON A DESERT ISLAND? Daisy: Nick and my two cats! Ashley: Tinted 30+ moisturisor, bikini and sunnies Elyse: A survival book, rope and a knife 20. WHAT IS YOUR SECRET OBSESSION? Daisy: Nickelback! Ashley: Dr Phil Elyse: Hmm probs instagram poetry and Ex on the Beach 21. FAVOURITE SNAPCHAT FILTER? Daisy: Anything that gives me instant prettyness... or that makes me an animal. Ashley: The dog filter - all day everyday Elyse: Ooo definitley the face swap filters!
promotion p mo o JAN
FEB
MARCH APRIL WIN 1 OF 6 $100 VOUCHERS TO SPEND IN THE COURTYARD DRAWN 9PM | 25TH MARCH 2016
1 of 3
MAY
WIN 1 OF 3 MOTHER’S DAY HAMPERS DRAWN 9PM | 29TH APRIL 2016
1 OF 6 $100 CALTEX FUEL VOUCHERS DRAWN 9PM | 27TH MAY 2016
JUN DOUBLE PASSES
2016
DRAWN 5:30PM 25TH JANUARY 2016
DRIVE IT HOME Swing by the Club to drive away in a Golf
CARDS & CASH lab
WIN ME
OVER $14,000 IN PRIZES TO BE WON
GIANT EASTER RAFFLE
KIDS COLOURING IN COMPETITION
SUMMER BLAST JOIN AS A MEMBER TO WIN
*
Out with the old, in with the new! Remember passport promotions? no longer has anything to do with passports whatsoever, we have renamed it Member Rewards!
JAN
FEB
$137,783 w
Last year we gave away a whopping Over half of that was just in Fast Cars and Birthday Stars MX-5! If it wasn’t already obvious, we have discovered tha catering to a large enough demographic? What else can w But what else could we do…
MARCH APRIL
MAY
JUN
Win
Promotion commences Monday 2nd January 2017 | LTPS/16/Pending | See website for terms and conditions
$20,000! WiN a cruise valued at $2,000
TO YOUR CHOSEN DESTINATION*
BAM!
coming soon
2017 2017
ONE OF SIX $100 VOUCHERS
WIN A BRAND NEW HONDA CIVIC RS!
DRIVE GIANT
What else
does 2017 have in store? How does the opt for paperless promotions and virtual barrels sound? With new EFT machines on the horizon, our promotions could totally change. Im
Start the year (with a BANG) giving away $20,000 worth of cash! Everyone loves an instant win right? Each minor draw of New Year with a Bang comes with an instant $1,000 win!
would automatically enter you into the EFT draw… w
6
n evolution v vo n
NE
JULY
AUG
SEP
OCT
UED AT $600 A GOLF PACK VAL
6 X $100 LEVEL ONE VOUCHERS DRAWN: 9PM | 30TH DECEMBER 2016
WiN a cruise valued at $2,000
s where we gave away two brand new cars, one being a convertible at people really really REALLY like cash and cars… BUT, are we we do to appeal to even more people to bring them into the Club?
tion T magine
DEC
DRAWN 9PM | 26th AUGUST 2016
worth of prizes across our 5 promotions!
NE
NOV
TO YOUR CHOSEN DESTINATION
GIANT RAFFLE
WIN
HUGE
JULY
AUG
SEP
OCT T
NOV
DEC
Why not follow our New Year cash giveaway with the next best thing...
a car!
The new Honda Civic RS. A 1.5L Turbo with a full leather interior in Cosmic Blue, complete with a baby spoiler and everything! It has dealers of Hornsby! Fun Fact: The Civic’s only come in Auto! What is the point in making a ‘sporty’ car that doesn’t come in Manual!?
who doesn’t love a holiday? A family holiday… a cruise to enjoy
whilst being retired… a honeymoon for newlyweds. Any one of any age can enjoy a holiday! But did you know, millennials (which we will address later on), are all about saving for study EVER shows that the younger generation are saving all their money for experiences, such as travelling or concerts, rather than saving for material possessions such as houses. One thing we a whole travel experience that they won’t forget! (Let’s not forget though, everyone loves a holiday so it is still okay if a millennial does not win!) COMING TO HORNSBY RSL IN JULY 2017.
DOUBLE TROUBLE
– Beep Beep! Make way, we are hoping to get another two cars in! Details are yet to be revealed but Mario, I promise this one will be cheaper than the last…
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ADVERTISING NEWSPAPER
BILLBOARDS How has Hornsby RSL utilised billboard space around Hornsby?
NEWSPAPERS Read how our newspaper advertising has changed over the last year
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CINEMA ADVE Have you seen one of Hornsb Events Horn
QUIZ:
G TIMES
ERTISING by RSL’s cinema ads at nsby?
See how well you know about advertising at Hornsby RSL Club...
BUS ADVERTISING Hornsby RSL advertising started moving all around Hornsby and surrounding areas
1. What newspaper(s) do we regularly advertise in? _______________________________________ _______________________________________ _______________________________________ 2. How many billboards do we occupy in _______________________________________ _______________________________________ _______________________________________ _______________________________________ 3. In 2016, how many buses did we have advertising the club? _______________________________________ do we have playing at Events Cinemas Hornsby? _______________________________________ 5. What does Sentinel mean? _______________________________________ _______________________________________ _______________________________________ 6. How many copies of The Sentinel do we get printed? _______________________________________ 7. Of these, how many get dropped into random _______________________________________ 8. What GSM do we get The Sentinel printed on? _______________________________________ _______________________________________ 9. What does GSM stand for? _______________________________________ _______________________________________ 9. Roughly, how many people are subscribed to our digital mailing list? _______________________________________ 10. On average, how many new movers in the area do we advertise to via the means of a welcome pack? _______________________________________ 11. What does our on hold messaging advertise? _______________________________________ _______________________________________ 8. What does EDM stand for? _______________________________________ 12. How many digital advertising screens are there in the club? _______________________________________ 13. How many poster holders do we have in the multi-story carpark? _______________________________________ 14. In 2016, roughly how much did we spend on advertising? _______________________________________
2016
saw some major changes with our advertising. both internally and externally...
advertising, roughly how many people did we reach per week on Facebook? _______________________________________
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T
he GIANT Billboards – We started last year with one park but in July, we had the opportunity to extend to three! We still have all three of these, being driven past by hundreds of drivers every day! At the same time, we also took on what we call ‘the giant billboard’, above the train line in Hornsby. Being so close to the RSL, but also placed at a main intersection in Hornsby, this was a great way to ensure everyone knew we were right around the corner. We ended the year with the three
– We made Level One famous on the big screen prior to 2016, but it was time to do the rest of the Club! We put in three brand new ads that get played across all nine cinemas at Events Cinemas in Hornsby. Now people get to see The Courtyard, Events Hornsby, and a General Ad that showcases the entire Club.
will continue to have these till another opportunity arises! Mobile Media – Beep beep! Did you see our advertising buses driving around? We had four buses with SUPERSIDE advertising driving all the way from Berowra to the City!
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Internal exposure – We upped our game with our Fast Cars and Birthday Stars promotion, and the introduction of perpetual membership. New gaming shirts, new vinyl for the stairs, vinyl on just to name a few! If you have a spot that is perfect for advertising, why not use it!
1. DIGITAL ADVERTISING
We moved our advertising funds around again, and we now have a digital advertising campaign set up. This means we constantly have paid Facebook ads, and targeted advertising. You know how sometimes if you look something up, or consider buying something online, a week later it keeps popping up as an ad trying to get you to go back to it? We now do that! Although it is early stages and we don’t have much data yet, we are engaging thousands more people than we ever used to!
2. EXTENDING THE BIG SCREEN
Keep your eyes open at other Cinemas when you go to the movies… you might just see us in some other areas!
O
ld-school print – We gradually cut down our print advertising last year, in order to free up funds for other advertising avenues. The biggest the front page of the Hornsby Advocate. You now just have to
3. WELCOME CONNECT
We signed up with a group called Welcome Connect for 2017. Each month we are sent a list of about 400 addresses each month with new movers to the area (both owners and renters). This allows
the middle of the paper, every second week. “SO WHAT DOES 2017 HAVE IN STORE?
THE ANSWER IS LOTS OF
with a ‘welcome to the area message’. We are sending out
THINGS! BUT THERE ARE THREE WE THOUGHT
packs to try and encourage them to pick us as their dining destination!
WERE WORTH POINTING OUT TO YOU!”
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SOCIAL MEDIA MILLENIALS - WTF?
THE F WORD...
Before we delve too far into social media, I think it is really important I give you an overview of what a ‘millennial’ is.
The average person checks their Facebook 14 times a day. Yes, 14. Some would wonder who has the time to spend that much time on Facebook, but obviously some people find the time! We touched on our new digital campaign just before, but we thought it would be beneficial to show you some of the statistics for you to understand how these campaigns benefit us.
Millennials, are a person born in the 1980s or 1990s. They are also known as Gen-Y. Millennials are social and confident, avid travellers, tech savvy, are quick decision makers, and believe in making the world a better place with their work. Millennials are our future. Our future staff, directors and patrons. But are we doing enough to get their attention? By 2025, millennials will compromise 75 per cent of the global workforce. By 2018, millennials will have the most spending power of any generation. 72 per cent of this group are spenders, while only 28 per cent are savers. The list of statistics go on and on, but I think you get the idea.
MILLENNIALS ARE OUR FUTURE. OUR FUTURE STAFF, DIRECTORS AND PATRONS. BUT ARE WE DOING ENOUGH TO GET THEIR ATTENTION?
Figure 1.1 shows what our statistics looked like in January / February 2016. February 8th 2016 saw the biggest reach, with a total of 1,698 Facebook users. Of this, 1,145 people were reached organically, while 553 were reached through a paid ad. Figure 1.2 compares the same period but a year later in 2017. February 4th 2017 saw the biggest reach, with a total of 12,648 Facebook users. Of this, 793 people were reached organically, while 11,855 were reached through a paid ad. On January 16th 2017, we reached 2,068 people organically, which is almost double the peak of our organic reach in 2016.
FIGURE 1.1: Jan - Feb 2016
Did you know? The average person unlocks their phone more than 80 times a day?
FIGURE 1.2: Jan - Feb 2017
Lastly, Figure 1.3 shows a little snapshot of how our Facebook page performed from mid-January to mid-February. Keep in mind we only started our new campaign on February 3rd. This is only the very beginning of our paid campaigns, and things will be adjusted as we go to maximise our results. By having these campaigns, we will continue to grow our Facebook reach, and be able to increase our following. The more people see our name, the more likely they are to remember it and the more likely they are to click on the post and to look at what we are offering.
REMEMBER IF YOU SCROLL PAST ONE OF OUR POSTS, BE SURE TO LIKE IT AND EVEN GIVE IT A SHARE! FIGURE 1.4: One of our digital advertising campaigns that has reached over 35,000 people
Did you know? The average millennial spends 2.9 hours a day on their phone?
FOMO?
Do you have FOMO? (Fear of Missing Out?)
FIGURE 1.3: Facebook page mid-Jan to mid-Feb 2017
For those who don’t use Instagram, or know what it is, you aren’t necessarily missing out on too much. Basically, it is a social networking app made for sharing photos and videos from a smartphone. When you post a photo or video, it is displayed on your feed. Likewise, you get to see posts from other users who you choose to follow. Instagram, being a very visual platform, is a great way for us to share photos of our food and beverage options, as well promote what’s on. A year ago, our posts were averaging 12 likes. Recently, our popular posts get up to 50 likes. We usually gain multiple followers each time we post a new photo, and are beginning to get more and more engagement from each post. Some of our top posts include our food/drinks, promotions, and charity/community events. Instagram, although it may not have the same sort of following as Facebook, is still vital to our image of the Club. In 2017, we will continue to strive to increase our following and interactions on our feed, and we might also be introducing a second Instagram account for the Club… can anyone guess what it is going to be? We will touch on that later…
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THE GREAT DEBATE:
TO SNAP OR NOT TO SNAP? Those with Snapchat would be familiar with the ins and outs and filters that makes this app what it is. If you are not, we have kindly taken some examples for you to see. Snapchat is where the future generation are. So do Club’s need to delve into Snapchat? And how would we use it? Behind the scenes footage of a chef plating up a delicious meal? A bartender shaking and pouring a cocktail? A message from the values ambassador of the month? Snaps of our Level One DJ? Snaps of people sitting around laughing and having a drink… it will trigger the FOMO in the young generation and they will want to be here! At the end of the day, our future depends on us adapting and staying relevant, and this could include things like Snapchat, so it is something we must consider instead of palming off as a ‘fad’ or a silly idea.
SNAPCHAT FACTS 1. Snapchat is a mobile-only messaging service to share photos and videos that can be edited with text, filters, stickers and other overlays 2. Snaps automatically delete after a set time periods of up to 10 seconds 3.
Snapchat stories can be viewed unlimited times over 24 hours
4. Snapchat has more users than twitter 5. There are 150 million daily active users 6. There are over 3 million Australia users 7. There are 10 billion video views per day 8. 70% of Snapchatters are millennials 15
get down and
digital
what makes a good website? Obviously the biggest part of a good website comes down to the design. Is it visually appealing? Is it user friendly? Is it easy to find what I am looking for? But there are often things that we can forget about, which turns people away from our website. How long is it taking to load? Is it mobile friendly?
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There is a funky little website called Website Grader, which gives you an overview of how your website is performing. This is what ours looked like...
I won’t bore you with all the details of each the above, as this is a score based on a little test which some developers decided to put together. (We got full marks for the mobile friendliness of our site which is definitely not right… yes it resizes well for mobile devices, but that doesn’t mean it is overly user friendly!) The general idea from this, is that our website could definitely be performing better! So, we are currently redesigning our website! The new website will be more visual, be more user friendly, have a much better and easier navigation bar, be more mobile friendly, and generally be more up-to-date and current. We are working on the design at the moment, but will keep it a surprise!!! We are hoping we can go live mid-year.?
Even more exciting though, is that we are going to launch a second website… this will go hand in hand with out new Instagram launch. At the end of 2016 we rebranded Level One. We updated the old logo to something fresh, and totally re did the menus complete with awesome drawings of our cocktails. We got brand new amazing professional photos with the brand new amazing menu! Mouth-watering images:
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FRIDAY NIGHTS ON LEVEL ONE / LIVE DJ FROM
dj mike ross
We also introduced Friday Vibes, where we have a DJ playing each Friday night. In 2017, we have already put in the brand new Level One directional signage light box, and have been working on introducing a beer bible and whiskopedia.
There have been concerns that Level One was losing its ‘mojo’, so we thought we needed to give Level One its own personality so to speak. Here is a sneak peak of what the new website might end up looking like…
On average, our App is opened roughly
400 times a day! There are no real surprises on what page (other than the home page) is the most popular‌ Pick a lock! In January 2017, this page was viewed 9,201 times. If you compare this to the same period in 2016, Pick a lock was viewed 5,160 times. With almost 5,000 installs, are app is utilised by both members and staff.
iPHONE 1,805 OTHER DEVICE INSTALLS NOT SHOWN
ANDROID 2,845
iPAD 255
At the strategic meeting last year, we spoke about introducing a member’s zone to our App. Well, we have had an even better advance with this, which involves a brand new App that allows members to do everything they can currently do, but also log in and access their own personal membership information, and allows us to locate and track our members in and around the Club (with their permission of course). This App is part of the new EFT terminals we are looking into, and will work hand in hand to help us gain further insight to give our members are more personalised and better experience at our Club. Exciting times ahead, with the future of the industry literally at our fingertips!
We thought it would be interesting for you to see what our Google looks like behind the
We are spending time this year to ensure our Google is up to date, and gives everyone the in need. Here are some of the ratings which we thought you might enjoy! 20
DID YOU KNOW? Google processed over 40,000 search queries every second which translates to over 3.5 billion searches per day!
e scenes! In the last 30 days (mid Jan to mid Feb), Hornsby RSL was googled over 8,823 times! That is an average of 294 times per day. Over 16,000 people viewed us on google, which was a combination of google result views and google maps views.
What do you think the most common action taken after googling us was? The average person would probably guess that they clicked on our website. As it turns out, more people requested directions to the Club from google! On average, 40 people per day ask for directions!
G oogle will e ven t ell us w here the people asking f or d irections a re coming from!
nformation they 21
2.78 MILLIO VIDEO VIEWS
972,222 SWIPES
2.4 MILL
SEARCH QU
38,052
HOURS OF MU
22
701, 389 FACEBOOK LOGINS
20.8 MILLION+
64,444 HOURS WATCHED
150 MILLION
MESSAGES SENT
EMAILS SENT
ON
1,389 UBER RIDES
527,760 PHOTOS SHARED
LION
52, 000
UERIES
APPLE APP DOWNLOADS
$203, 596
2
APPLE APP DOWNLOADS
USIC
38,194
120+
POSTS TO INSTAGRAM
1.04 MILLION
347,222
NEW LINKEDIN ACCOUNTS
NEW TWEETS
VINE LOOPS
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D I Y DAISY DOCTOR D OC O the most asked questions of all time!
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 24
1. Clamp a car in the rear carpark 2. Clamp a brand new car in the rear foyer that you are giving away 3. Take sneaky photos of other people clamping cars 4. Spend $3,000 on a new Level One sign 5. Ask the boss for new furniture. When the driect boss says no, go straight to the big boss. 6. Take incriminating photos of your colleagues 7. Give away two cars instead of one 8. Eat over 500 vege dumplings 9. turn your boss into a banana 10. Buy your boss a NO button for Christmas, so they can say no to everything you ask for 11. Bring your dog to work 12. Take half the day off for team building exercises 13. Order the most complicated lunch from The Courtyard‌ 14. every day Ask Steve for a new computer alllllllll the time 15. Have fun coming up with your own ways to be disruptive! 25
26
LOGO BEFORE AND AFTER...
TREAT YOUR
SELF TO A LIT TLE
EVERY SUN DAY F
ROM
27
ENTERTAINM OLD ANALOGUE CONSOLE
2016 WAS A HUGE YEAR FOR ENTERTAINMENT! We had one of our biggest selling New Year’s Shows – Abbalanche! Additionally, we had multiple shows that were close to selling out!
NEW DIGITAL CONSOLE
The Showroom has already seen an upgrade in 2017 with the painting of the room. New carpet is on its way too! Something else though that is very exciting for Entertainment, i s that w e have j ust purchased a brand new d igital m ixing console! W ith better and newer equipment, our showroom continues to be one of the most sought after entertainment locations in the Club i ndustry. This means w e are being o ffered better shows, and are given priority. This also means the shows we are producing are of a higher quality for all our members and guests!
2016 ENTERTAINMENT HIGHLIGHTS
28
MENT
WHAT DOES 2017 HAVE IN STORE FOR ENTERTAINMENT?
THE WIGGLES
THIRSTY MERC
BEATLE MAGIC
TODD MCKENNY
+ LAH LAH, HARDCORE, JIMEOIN, THE EAGLES SHOW, GLENN SHORROCK, DRAGON, COMEDY FESTIVAL, QUEEN SHOW AND MANY MORE!
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LIVE MUSIC LIVE MUSIC HAS SEEN A FEW CHANGES... 2016/2017 has seen a few changes in our Live Music area. For years we have been offering Live Music in the Frank Gill Lounge, on a Friday and Saturday night. But after so many years, things do tend to get a bit stale… At the end of 2016 we introduced Friday Vibes on Level One. This is Rob, one of our Friday Vibes DJs!
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WHETHER YOU WANT TO HEAR COUNTRY, ROCK, CLASSIC COVERS OR ACOUSTIC MUSIC WE HAVE IT! Having a DJ creates a fun atmosphere that is unique to Level One, however we also introduced this to offer a replacement of live music as we have stopped Friday nights in the Frank Gill Lounge. We are doing this to cater for the Football season, and have some variety in what music we offer and where it is! Saturday nights in the Frank Gill Lounge are now themed! Whether you want to hear Country, Rock, Classic Covers or Acoustic music, we have it, and you can see what specific nights we have what. Additionally, we have seen the reintroduction of Sunday Sessions, on Level One. Having acoustic live music is a perfect way to bridge the gap between our High Tea attendees, and the dinner crowd. We hope that with the future plans for Level One, we can again launch Sunday Sessions in October 2017 and that it will continue to increase the traffic flow on a Sunday.
LIVE MUSIC FROM 4PM 31
COMMUNITY EVENTS AND SPONSORSHIP
2016 was a huge year for community events at Hornsby RSL! Here are some of the highlights: We encourage everyone to get involved when we participate and/or sponsor community events or fundraisers this year! It is a great way to
RELAY
would also like to thank everyone who helped make these events such a great experience for everyone involved! Get ready for another huge year of community events and sponsorship in 2017, with more of these highlights coming your way!
WESTSIDE VIBE FESTIVAL
CHRISTMA TR
ANZAC DAY
JEANS FOR GENES
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SCREEN ON THE GREEN
Y FOR LIFE
KOKODA
EASTER PROMOTIONS
AS GIVING REE
CLUB GRANTS CHRISTMAS PROMOTIONS
BREAKING NEWS:
Hornsby RSL to team up with an animal rescue group!? and think this could be totally achievable! Additionally, we will have a feature animal each month (much like our feature beers!) them visit in hope that we can help find them a forever home! More to come… 33
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35
2016 hIGHLI
36
IGHTS REEL
37
brain farts
doodles
to do:
notes
Marketing Magazine Issue 1 - March 2017
We look forward to another exciting year in the Marketing Department! Love Daisy, Elyse & Ash