MINI BRAND GUIDELINES | DECEMBER 2025
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HISTORIC SUSSEX HOTELS COLLECTION logo and brand colours
HISTORIC SUSSEX
HOTELS COLLECTION
primary colour
C100 M38 Y0 K69
#003457
secondary colour
C0 M27 Y100 K51
#957500
WELCOME TO HISTORIC SUSSEX HOTELS
THREE EXCEPTIONAL HOTELS AND A CLYMPING GREAT PUB
PERFECTLY CHARMING INDULGENTLY LAID-BACK GLORIOUSLY WELCOMING
Baili scourt, Ockenden Manor, The Spread Eagle and The Black Horse logos and brand colours
primary colour
C0 M27 Y100 K51
#957500
accent colour
C100 M38 Y0 K69
#003457
secondary colour
C0 M11 Y40 K20
#d9c494 HISTORIC SUSSEX HOTELS COLLECTION | MINI BRAND GUIDELINES
03.
Baili scourt Spa, Ockenden Manor Spa and The Spread Eagle Spa logos and brand colours
BAILIFFSCOURT SPA
primary colour
C40 M56 Y70 K7
#a27453
highlight colour
C10 M14 Y18 K2
#e6d9cf
text / type colour
C0 M0 Y25 K80
#575547
OCKENDEN MANOR SPA
primary colour
C40 M10 Y62 K0
#acc27c
highlight colour
C10 M3 Y16 K0
#ebefdf
text / type colour
C0 M0 Y25 K80
#575547
THE SPREAD EAGLE SPA
primary colour
C86 M44 Y12 K1
#0077af
highlight colour
C22 M11 Y3 K0
#a27453
text / type colour
C0 M0 Y25 K80
#575547
logo exclusion zone and minimum size
← 20mm → minimum size the exclusion zone distance around the logo is double the width of the colour band
Part of the Historic Sussex Hotels collection strapline minimum font size 7pt Avenir Light
← 30mm → minimum size when used as standalone minimum size when used as group logo with individual hotel, spa or pub logos 12mm
← 30mm → minimum size
HISTORIC SUSSEX HOTELS COLLECTION | MINI BRAND GUIDELINES
HEADINGS
ROTIS SERIF PRO CYRILLIC REGULAR
A B C D E F G H I J K L M N O P Q R S
U V W X Y Z •
5 6 7 8 9
SECONDARY / ALTERNATIVE HEADINGS
AVENIR BLACK
SIT AMET CONSECTETUR
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Etiam turpis nunc, sodales non diam vitae, convallis eleifend enim. Maecenas tristique erat nec convallis convallis. Aliquam non lobortis magna, laoreet euismod massa.
BODY TEXT - AVENIR LIGHT
BODY TEXT HIGHLIGHTS - AVENIR MEDIUM
Alternative font to use for in-house produced collateral when the brand fonts are not available:
Avenir Regular / Avenir Bold
Preferred paper stock specification for printed collateral
• PAPER STOCK: white, uncoated
• WEIGHT / GSM:
folded leaflets (events leaflet) | 250gsm)
A6 postcards | 250gsm
A5 leaflets (spa promo flyers) | 350gsm
Caroline Couch Sales and Marketing Partnership Manager 01730 819836
c.couch@hshotels.co.uk
hshotels.co.uk @hshotels
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