Project Northstar is a public awareness initiative founded by Apogee AI Media dedicated to bringing greater visibility to missing Black and Brown children across America. With over 162,000 children of colour reported missing in 2023 alone, and many of their cases dismissed, underreported, or lost in a system not designed to find them, Project Northstar exists to shine a light where others look away. Through digital media, community engagement, and the power of storytelling, the initiative amplifies missing cases, supports grieving families, and calls communities to action. Because every child deserves to be searched for. Every child deserves to come home.
