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GREEN PARK GATEWAY

Heart of London Business Alliance (HOLBA) is seeking £21 million of investment to transform the Green Park gateway to Piccadilly, Mayfair, and St James’s. The scheme will dramatically improve the public realm, boost economic output, advance sustainability and generate employment.

FOCUS AREA

The Green Park Gateway scheme will focus on the following streets:

SCHEME BENEFITS

The benefits of the scheme include:

An area which is fit for purpose

An elevated experience from the moment of arrival

A greater sense of place and identity

A public realm that better reflects the profile and quality of its occupants and landlords

• Enhanced accessibility

Increased dwell time and travel in and around the area

Improved air quality and reduced noise pollution

TANGIBLE DELIVERY

The Green Park Gateway scheme will deliver:

A high-quality public realm gateway

More pedestrian crossings

Widened footpaths

Simplified traffic management

A traffic free Mayfair Place

Enhanced forecourts

Increased tree planting and green space

RETURN ON INVESTMENT

A £21 million investment will deliver high returns:

A boost in economic output of the area to £1.5 billion by 2040, a 4.1% increase compared to a ‘do minimum’ scenario

A 10% increase in land values to an estimated total of £5.1-5.3 billion by 2040, compared to £4.8 billion without the scheme +£1.5 bn +10% A 4.1% increase in Gross Value Added +4.1% An additional 500 new jobs created +500

An increase in property values by £47 per sqm compared to a ‘do minimum scenario’ +£47sqm

An estimated 11% increase in commercial rental income amounting to a cumulative additional £105-140 million in rents by 2040 +11%

PROPOSED

The area has a unique history and a global reputation for high quality. However, the current state of the public realm prevents the area and its investors from meeting their full potential.

Crowded, cluttered footpath pushing pedestrians onto the street.

CHALLENGES

SOLUTIONS

Confusing, cluttered and crowded entrance for visitors

Unsightly commercial bins cluttering footpath.

Prioritisation of vehicles causing air and noise pollution on Piccadilly and surrounding streets

Narrow footpaths and unsafe crossings for pedestrians

Limited seating that reduces dwell time

Poor wayfinding for visitors hindering navigation and accessibility

Inconsistent footpath quality reflecting poorly on high-quality businesses

Lack of shade for visitors during extreme weather

Improved entrance for a coherent, calm and quality environment

Better traffic management for reduced air and noise pollution to provide a better environment

Wider footpaths, better lighting and improved crossings for pedestrian safety

More seating for a welcoming environment and longer dwell time

Enhanced wayfinding at junctions and crossings to improve navigation

High-quality public space to complement the area’s businesses

New trees and raised median creating a more pleasant entrance to the area.

Green corridors with trees for shade, increased biodiversity and weather resilience

Wider, higher quality footpaths provide a better pedestrian experience.

Heart of London Business Alliance

Heart of London Business Alliance (HOLBA) is a membership organisation representing and delivering improvements for over 600 West End businesses and property owners. The Heart of London area attracts over 200 million visitors a year, is home to over 45,000 jobs and its economy has an annual gross value added of £4.6 billion.