HOK's Wayfinding Primer reveals the art and science of wayfinding—how it can express identities and how it can create a sense of place. While wayfinding and signage are often used interchangeably, graphic design is just one factor in crafting an enjoyable experience.
From color and font to naming strategies and best practices, audiences will get a glimpse into what it might be like to create a new wayfinding system, and afterward, may start seeing wayfinding differently in their own lives.
