Hodge & Kittrell Sotheby’s International Realty

ThePlaybook

EXCEPTIONAL RESOURCES THAT ELEVATE YOUR BUSINESS

Contents

OurBrandManifesto

Our Numbers

Sotheby?s Auction House

Global Referral

Brand Standards

Brand Events

OurMarketing

Sothebysrealty com

hodgekittrellsir com

Property Syndicat on

Brand Advertising (WSJ,NYPost,etc )

HKSIRLocal Advertising Opportun t es

Social Media

Internal Brand Communication

Public Re ations

Luxury Outlook

Newsletter/ Blog

Listing Consu tation

Buyer Client Consultation

ActiveP pe Email Platform

XpressDocs

OurTechnologyStack

Access

Brokerage Engine

Property Promotion Form

Des gn Vault

Testimonial Tree

Education

HKSIRAgent Alliance Program

SIRLearning Platform

Ninja Se ng

ExclusivePrograms

New Deve opments

Relocation and Referrals

White Glove

Sotheby?s Concierge Auctions

RRAR

Gift ng Collection

Your Office

Office Basics

Office Procedures

Staff Members,Office Hours,Ho days

MarketingandYou

Internet/ Social Media Profiles

SOI Contact Spreadsheet

?I?ve Joined?Announcement

Rev ew Market ng Tools

Marketing Credit Guidelines

Important Documents

Business Planning Forms

Re ocation & Referral Po cy

Admin Deduct ons

Introduction

At Hodge & Kittre l Sotheby?s International Realty, we redefine the art of luxury real estate Our commitment to crafting unparalleled experiences for our clients sets us apart as a global luxury real estate leader

This comprehensive brand playbook has been meticulously crafted to empower you with a profound understanding of our brand, enabling you to curate distinctive and unforgettable experiences for your customers and clients With n these pages, we ve broken down someof our most powerful marketing tools into practical, actionable items that you can employ to elevate yourself, promote your business, and give your listings the attention and recogn tion that they deserve

Our aspiration is that this playbook becomes your guide enabling you to fu ly harness the power of our brand

Sotheby'sInternational RealtyExtranet

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Username: firstname.lastname@sothebysrealty.com

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H EL P D ES K help@sothebysrealty.com | 1.973.407.8010

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For the best user experience log into Access prior to flipping through the pages.

HKSIRConnect |BrokerageEngine

Hodge & Kit t rell Sot heby?s Int ernat ional Realt y?s cent ral resource for all your business and market ing needs.

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Username: Sotheby's International Realty Email Address

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H EL P D ES K help brokerageeng ne com/ support / solut ions

Sotheby's AuctionHouse

For over two centuries, Sotheby's has meticulously crafted an iconic brand synonymous with unpara leled prestige. Today, Sotheby's International Realty®seamlessly extends this legacy, upholding the same elevated standards and delivering exemplary service. We harness the global power of the Sotheby?s name and introduce your istings to the most qua ified buyers around the world.

Share auction updates, highlights, and events effortlessly through social media, showcasing your connection with the auction house Unlock exclusive consignment referrals and advertising opportunities in Sotheby?s International Realty®publications, maximizing your brand benefits

For auction consignments, auction house tours and referral information contact: Karina Binaco, Auction House Relationship Manager, +1212 400 8701| Karina Binaco@sothebys realty

Sotheby's

InternationalRealty

In 1976,Sotheby?s International Realty was founded to offer cl ents peerless marketing and expertisein the purchase and sale of real estate Built on centuries of tradition and dedicated to innovating the luxury real estateexperience, through personal relationships,our sellersreach a highly qualified global clientele ? and our buyers rece ve access to remarkable properties and agents everywherein the world

Hodge& Kittrell Sotheby'sInternationalRealty

Built on over half-a-century-long legacy of delivering unrivaled real estate services,we have been an exclusivepartner of Sotheby?s International Rea ty for over 15 years

Our heritage,backed by the Sotheby?s name,createsa powerful and globally recognized alliance.

GlobalReferral Network

Sotheby's International Realty has offices in the most significant markets around the world. These markets act as catalysts to generate sales traffic for one another.

Additionally, our broker-to-broker referral network augments the deep personal connections among sales associates. Sel ers benefit from the added opportunities to find buyers through the referral network as well as through Sotheby?s auction clientele.

H OW D O I US E I T ?

Connect with peers in your feeder markets via:

- Regional SIR Networking events i e CNE (Carolinas Networking Event) or TNE (Texas Networking Event)

- Join SIR Facebook Groups based on similar interests such as sports or by regions

- Attend SIR Learning Platform webinars to meet other Sotheby s International Realty agents and connect in breakout sessions

Note: Work with your referral manager to make sure your referrals are always entered in our system

Brand Research

When an agent joins the Sotheby s International Realty® network, they gain competitive advantage. Recent findings reinforce that fact. The brand was found to be the most loved and trusted brand in the industry. The brand scored high in awareness and the highest for the number of consumers who would consider partnering with us*. That in itself is one very good reason to consider joining the Sotheby's International Realty network.

H OW D O I US E I T ?

This informat on has been included in the brand's Listing Presentation template to help agent leverage the narrative to sel ers

*Source: Firefish Ltd. 2025 Sotheby's International Realty brand research.

BrandEvents

Brand events such as the G obal Networking Event, among others, provide unparalleled global exposure and networking opportunities with the world?s most-sought-after real estate and luxury enthusiasts Partnersh ps with the acc aimed Sotheby?s auction house and Art Basel Miami Beach allow us to build immersive, one-of-a-kind high-profile sponsorships, engaging prospective sellers and buyers and promoting the most inspiring properties in the world

Sponsoring or participating in one of these events gives you an opportunity to network with Sotheby?s International Realty®affiliates and to showcase listings to the most affluent clientele worldwide

OurMarketing

sothebysrealty.com andSIRMobile

H OW D O I US E I T ?

Maximize exposure opportunities for your listings with sothebysrealy com s unique features, a ong with lifestyle options and comprehensive listing details Ensure updated agent bios and profile pages for a more engaging client experience

Our website and SIR Mobile app, available in 15 languages, captivate millions of monthly viewers with immersive content? high-resolut on photos, ultra-HD videos, and VR tours. This rich content on sothebyrealty.com ensures top search engine rankings, enhancing the v sibi ity of your listing. Listings worldwide are easi y accessible on any device, a lowing mobile users to text a sales associate directly from any listing page. Explore enhanced agent profile pages on sothebysrealty.com for unprecedented opportunities to showcase your personality, business style, and market expertise. H OW TO D OWN LOA D T H E S I R M OB I L E A PP

- https://app.sir.com/ SIR[F rstName][LastName]

- Download from App Store or Google Play Store ACCESS T RA I N I N G

hodgekittrellsir.com

Our regionally-focused website features listings ava lable for sale or rent within the Triangle area. It is designed to be easy to navigate with high-end visual content to keep buyers and sellers engaged.

Hodgek ttrellsir.com is optimized for buyers to easily view and access information about your listings.

H OW D O I US E I T ?

Your agent page on HodgeKittrellSIRcom is like your own personal website! Keep it updated with your latest listings ? both on the market and sold ? professional bio, testimon als, stunning photography, awards and accomplishments, and contact information This is often the first impression for potential clients researching agents online

Property Syndication

The Sotheby?s International Realty®brand provides unparalleled exposure and worldwide reach for our listings, a crucial differentiator that sets us apart from the rest of the industry. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world at no additional cost to you.

Get familiar with the brand?s Property Syndication offering in your region and leverage the Property Syndicat on graphic when engaging with sellers. US and Non-US companies can find their respective property syndication graphics in the listing presentation, and as a standalone graphic on Access under the Property Syndication page.

Brand Advertising

Our global media plan is a portfolio of global advertising solutions and exposure opportunities available to the network Tailored through technology, Sotheby?s International Realty®delivers content by collaborating with the world?s leading media powerhouses The cutting-edge innovation, strategic positioning, and international mpact of these media efforts enables the brand to successfully connect with discerning audiences worldwide

Use the Global Media Brochure located in DesignVault and our shared company Google Drive as a resource to highlight our global reach, as well as the specific brand exclusives that truly set us apart All advertising campaigns throughout the Global Media Advertising Brochure are at no additional cost, but to be featured on the plan, properties must be submitted for consideration via the property promotion porta form on Access and meet our selection criteria

GlobalProperty Search(GPS): AProprietary AdUnit

We partner with leading media powerhouses to deliver content to discerning audiences worldwide. The G obal Property Search (GPS) automatically displays properties based on the location of the consumer as they visit our media partners websites When a property is clicked by the potential buyer, they are taken to the property details page on sothebysrealty com

Properties must be submitted for approval via the Property Display Feed in dash.

SocialMedia SIR

The Sotheby?s International Realty®brand social media channels reach more than 12 mi lion followers on Facebook, TikTok, Pinterest, LinkedIn, X, and WeChat Our award-winning YouTube channel boasts the highest number of video views and subscribers among all real estate brands To enhance your own content, a variety of social media templates are ava lable on Design Vault These videos, brand-related hashtags, and other content serve as a valuable repository of materials that can elevate and enrich your social media presence

Share the brand?s content to your social media profiles and amplify your original content using one of the templates crafted for you on Design Vault

SocialMedia HKSIR

In today?s digital age, social media has emerged as a pivotal tool in the realm of real estate marketing By strategically showcasing your home through compel ing visuals, virtual tours, and engaging content, we can effectively capture the attention of potential buyers and broaden our reach beyond traditional marketing avenues. Embrac ng social media empowers us to engage with a wider audience, create a buzz around your property, and ultimately enhance our chances of a successful and expedient sale.

H OW D O I US E I T ?

As a Hodge & Kittrell Sotheby's International Realty advisor, your social media presence is a powerful tool to connect with potential clients and showcase your expert se By following our company's best practices and guidelines, you can effectively leverage these platforms to attract new clients, build your brand and reputation, and achieve success in your real estate career

InternalBrand Communications

Sotheby?s International Realty®brand communications keep you informed about the latest brand developments, initiatives, and tools Crafted for easy reading, brand communications are brief, timely, and packed with valuable information The brand produces three newsletters

What?s New

Weekly newsletter, delivered each Monday, highlighting the most timely and important brand news

Leading at Sotheby?s international Realty Weekly newsletter, delivered each Wednesday, tailored to owners and branch managers

Marketing Insider

Weekly newsletter, delivered every Thursday, for global marketers

Use the brand?s communications to get the latest on company news, learning opportunities, marketing assets, and more

*If you are not receiving these emails,check your spam folder

HKSIR AdvertisingOpportunities

Our 2026 Advertising Plan leverages a combination of Hodge & Kittrell Sotheby?s International Realty and the Sotheby's International Realty network resources

H OW D O I US E I T ?

As a specialist in your market, utilize the opportunities where you can expect the most high-visib lity results Take advantage of print ads and digital opportunities locally, regionally and globally.

Contact Your Marketing Department

PropertyPromotion Form

The Property Promotion Form is used to nominate properties to be cons dered for marketing and advertising placement across Sotheby?s Internat onal Realty®social media networks and premium media outlets such as The Wall Street Journal, Dwell, Architectural D gest, The New York Times and more

H OW D O I US E I T ?

Maximize the reach of your properties by submitting them through the Property Promotion Form to benefit from the brand's global media advert sing All placements, approved and rejected, will be listed on the Property Scorecard, also found within Access Contact your marketing department for more information

Public Relations

Sotheby?s International Realty®is the most profiled real estate brand in the press As a result of the brand's award-winning PR team's strong relationships with leading media outlets, we are able to generate greater exposure for your business

PR efforts not only showcase the remarkable properties we represent around the globe, but the team is also well-versed in industry trends and insight, presenting added exposure opportun ties for you to llustrate your expertise and leadership in your respective market.

H OW D O I US E I T ?

If you have a fabulous listing coming on the market, make sure you let the marketing team know in advance. We will then strategically submit the listing for possible exposure with the NYTimes, WSJor NYPost. If you have a list ng with an interesting or unique aspect, also make sure the marketing team knows about it. We have various other publications including Walter Magazine, to help maximize the visibility of your listing.

Finally, when you see an email with opportunities for agents to be interviewed, respond If you are chosen, not only do you get your name out there as the expert in the field but we will also create social media pieces for you to get the word out to your own sphere.

Brand Content

Sotheby's International Realty®creates content you can use to stay engaged with your audience Designed to support your credibility and highlight your expertise, each piece is ready to share in your newsletters and across social media, including LinkedIn

Extraordinary Living Blog

This monthly ema l delivers luxury lifestyle content from the brand blog, RESIDE®magazine, and Luxury Outlook report It?s flexible, letting you add listings and local updates

Luxury Lens

Luxury Lens offers thought leadership content to demonstrate expertise Each newsletter answers a timely question using an engaging infographic from recent data, with social med a assets included.

LinkedIn Brand Content Program

LinkedIn content positions the Sotheby?s International Realty brand as an industry authority. Share, engage, or repost thought leadership backed by research to strengthen professional presence.

Share brand content via email and social media to highlight your market knowledge, luxury real estate insights, and affiliation with a leading global brand.

Luxury Outlook

The brand?s annual Luxury Outlook report offers a deep dive into high-end residential markets across the globe The report evaluates trends happening in the world?s primary and secondary markets, as well as the wealth trends that will drive discretionary investment decisions in the year ahead

H OW D O I US E I T ?

Share the Luxury Outlook report with your sphere of influence using the ActivePipe temp ate Customize the report on Design Vault w th your local market information and current listings to position yourse f as a knowledgeable real estate advisor and showcase your nventory to qualif ed buyers. Design Vault also provides ready-to-use social media assets, allowing you to amplify the report's reach and engage prospects where they re most active, building trust and credib lity that helps drive referrals.

Listing Consultation

One of the most mportant listing tools we have, our Listing Consultation can be customized for you with your bio, testimonials, recent sales, etc ?Core?versions are available in each sales office, you can print and bind individual copies The Listing Consultation also works seamlessly with MOXI Present This can be customized n Design Vault by your Marketing Coordinator

H OW D O I US E I T ?

Practice, practice, practice. The more comfortable you are with the material, the more effective your presentation will be Before you use The Listing Consultat on for the first time make sure you understand all aspects of it and be prepared to answer any questions that your sellers may have A great way to do this it to role play with a fellow agent or your manager.

BuyerClient Consultation

Designed to help you articu ate the value of the Buyer Client relationship This impressive and informative guide also provides moving check lists, the buyer journey and anticipated closing costs This can be customized n Design Vault by your Marketing Coordinator.

H OW D O I US E I T ?

Just like The Listing Consultation ?practice make perfect The more comfortable you are with the material, the more effective your presentation will be Before you use The Buyer Client Consultation for the first time make sure you understand all aspects of it and be prepared to answer any questions that your buyers may have A great way to do this it to role play with a fellow agent or your manager

OurTechnologyStack

HKSIRConnect BrokerageEngine

HKSIRConnect is your portal for all things Business with a one-stop, single sign-on dashboard Brokerage Engine offers instant access to everything from print and digital marketing to our Learning Center and seller reports

LOG I N : H K S I RCON N ECT COM

Username: Sotheby's International Realty email address

Password: You will receive a welcome email with your temporary password

In office support: Elizabeth Morgan | elizabeth.morgan@hodgekittrellsir.com

Access

Our extranet - access.sir.com - offers many exciting features and acts as the gateway to all our SIR brand hub has to offer. Gain access to the most current data, too s, and resources that streamline your daily operations and elevate your business.

H OW D O I US E I T ?

Log in to access.sir.com with your @sothebysrealty.com email Navigate the main menu for updates, brand applications, and global co laboration with Sotheby's International Realty peers

- Property Scorecard - Brand Videos - Brand Stats - Next Leve Learning

LOG I N : ACCESS S I R COM

Username: firstname.lastname@sothebysrealty.com

Password: Use "Forgot Password" functionality for initial access

H EL P D ES K help@sothebysrealty.com | 1.973.407.8010

Design Vault

Design Vault is a complimentary design tool that allows you to create agency-quality marketing campaigns for you and your business This is an easy tool for creating elements for both print and digital placements within your listing?s marketing plan

Design Vault templates are preset to align w th the brand's aesthetics, simplifying the personalization of ads with your listing photos, details, and contact information The editor is integrated with the Sotheby?s International Realty®listings database, enabling easy drag-and-drop of property informat on Also, you can directly send items to a professional printer and easily share graphics on social media with optimized integration You must log in to access sir com in order to open this tool

XpressDocs PrintMarketing

We are ab e to provide our listings and personal promotion with targeted marketing inc uding use of direct mail. Individual sales associates deve op and maintain their own proprietary mailing lists Database marketing is highly targeted and impactful when implemented with high-standards Direct Mail provides off-line reach to the rea estate industry and prospective buyers Quality paper stock, consistency, des gn and timely content integrate direct mail into Daniel Gale Sotheby?s International Realty?s overall marketing strategy

H OW D O I US E I T ?

There are different ways to utilize direct mail to market your listing and/or yourself with personal promotion We also have many beautiful templates for you to use for listing promotion and for personal promotion.Using direct mail,you can enhance your visibility,engagement,and ult mately,your success in your business.

COST

Varies Depending on Usage

H OW TO REGI ST ER

Account Automatically Activated

ActivePipe EmailMarketing

ActivePipe is an enterprise email marketing solution that helps you deploy beautiful, professional, and mobile responsive emails in minutes The Sotheby?s International Realty® brand uses this platform to provide branded email templates to promote properties and programs to your loca markets H

ActivePipe is integrated with the Sotheby?s International Realty listings database for easy drag and drop of property information You will be able to use the pre-designed templates to showcase listings, announce an open house, or create your monthly newsletter The tool also allows you to create distribution lists, categorize your contacts, manage your database, and easily upload to social media channels

COST

$12 35/mo

H

Testimonial Tree

This tool provides a seamless way to collect authentic testimonials from your happy customers and automatically share their stories online to attract new ones Testimonials feed right to your webpage and realtor com You can customize additional third party requests,utilize marketing and social media templates and manage all testimonials

H OW D O I US E I T ?

You can customize additional third party requests,utilize marketing and social media templates and manage all testimonials Testimonials feed right to your webpage and realtor com You can customize additional third-party requests, utilize marketing and social media templates and manage all testimonials

Username: firstname.lastname@sothebysrealty.com

Password: Use "Forgot Password" functionality for initial access

CompanyGoogleDrive

Access to all company forms for listings, buyers, rentals and everything else you may need

Education

HKSIR AgentAlliance SignatureProgram

Elevating our agents through continuing education, support and business strategies

H OW D O I US E I T ?

Sessions are announced monthly and are conducted at the Cary Office Typ cal y the 3rd Thursday of the month at 11:00 AM

Continuing Education

The Learning Platform by the Sotheby?s International Realty® brand is curated by the Global Learning Team The purpose of the platform is to provide agents with the most up-to-date offerings in learning, development, and coaching The goal is to focus on agent productivity, mastery of skill development, and ways to enhance the agent experience with change of behavior

Visit the Learning Platform to understand the value proposition and the power of the Sotheby s International Realty®brand The offerings are dynamic, interactive, live, and accessible on-demand for ease of use It offers a curriculum designed for agents at all levels and years of experience The Learning Platform is accessible via Access or the link below

NinjaSelling

We,along with all of Sotheby s International Realty,are a Ninja Company. Ninja offers you a predictable, results-based system that can easily be instal ed into your business so you can earn more income and still have a life. This four day installation is offered twice a year at HKSIR and many other times during the year at our affiliates.Not only will you be on the Ninja path,but can network with colleagues from other markets.

Once you have completed Ninja,you will be part of skills groups,Facebook groups, invited to exclusive networking events,you connected to SIRNinjas globally You will foster relationships and grow your business by consistently adhering to the Ninja 9

COST

Approximately $850

H OW TO REGI ST ER

Contact your Broker-in-Charge for more information

ExclusivePrograms

Relocation& Referrals

The HKSIRRelocation and Referrals Department exists to help you increase business and service your clients and customers through incoming and outgoing referrals.

We assist you with all your referral business by registering and tracking a l referrals, creating referral agreements for all outgoing referrals sent by our agents, and signing all referral agreements on behalf of HKSIR

Contact Michael Jackson if you have a referral to place with an outside brokerage or to find an agent to match your referral?s needs The department will source a recommended agent from a trusted brokerage for you, place the referral at your instruction, authorize referral fee and create, sign and send the referral agreement We track all referrals for you and keep everyone up to date on progress as well as ensure you are paid when your referral transaction closes

FOR M ORE I N FORM AT I ON

Contact: michael jackson@hodgekittrellsir com

Sotheby's ConciergeAuctions

Sotheby?s Concierge Auctions is the largest luxury real estate auction marketplace in the world with more than 90% market share and a comprehensive database of high-net-worth property connoisseurs. This platform is an additional tool for selling one-of-a-kind high-end listings that protects the listing agent s commission Auctions can build interest and competition for real estate in a finite time period, just as they do for expensive artwork, wine, and cars

By using this tool alongside the traditional tactics, it gives us core expertise in "auction sale format" and sellers can bring more predictability to the process and accelerate the timing of a sale to as little as 60 days

H OW D O I US E I T ?

If a US$2 million-plus listing is approaching its expiration, or if there has not been significant buyer interest, consider Sotheby's Concierge Auctions as your next step This approach can recalibrate interest and bring predictability, liquidity, and certainty for sellers looking to accelerate the sale Please reach out to clientservices@casothebys com or +1212-257-5067

Office Basics

WIFI NETWORK

Network: Netgear 5G

Password: modernboat278

OFFICE COMPUTERS

Password: MLS id?

1to 2 computers n each office laptop is recommended

OFFICE PHONES

Our phones are VOIPbased All agents have an extens on that rings directly to their cell phone when transferred If you have a handset,make sure the DND button is engaged when you leave so calls are forwarded to your cell.

Office Procedures

DAYBOOK

Weekly Ema Commun cation

- Important Announcements & Rem nders

- Upcoming Off ce & Company Events

- Learning/ Training Sessions

- Market ng Updates & New Opportunit es

- Week y office inventory updates

EMAIL SIGNATURE

OFFICE SCANS

1 n each office

SUPPLIES AND MATERIALS

Office supplies & refreshments

Supply orders done by off ce administrators.

OFFICE MEETINGS

Des gned tomake youbetter nformed,prepared and equipped

Dates & Times:Every Tuesday n theRaleigh,Cary and ChapelHill Office startingat 9:30 AM or via Zoom unlessspecified otherwise

Set up by the agent persona ly Should appear as follows:

John Smith Broker

Hodge & Kittrell Sotheby?s Internat onal Realty (Office Street Address) 919 876 7411,c 919 000 0000 johnsmith@hodgekittrellsir com

Your Email Signature does not sync across apps and accounts You haveto set up your

Email Signature in separate places depending on what you use:

PHONE DUTY | LEADS

1.General call-in/walk in leads are directed to the up agent.

2.If no up agent,agent in office w ll receive.

3.No agent in office,goes to sales manager to d str bute.

StaffMembers, OfficeHours,Holidays

OFFICE HOURS

Monday through Friday 9:00am ? 5:00pm

OFFICE HOLIDAYS

Our offices officia ly close on the following days:

New Years Day

Martin Luther King Jr Day

Good Friday

Memorial Day Independence Day

Day

Day (Thursday & Fr day)

Management Team

Gi liam Kit t rell

Princip eOwner

Raleigh Broker in Charge

g liam kittre @hodgekittrel sir com

Joe Hodge Jr

Princip eOwner

joe hodge@hodgekittrells r com

Mo lie Owen

Princip eOwner

mollieowen@hodgekittre lsir com

Claire Pope

Chape Hil Broker in Charge

claire pope@hodgek ttrellsir com

M chael Jackson

Princip eOwner

m chael jackson@hodgekittrellsir com

AdministrationTeam

Bet h Manning

Raleigh Off ceManager

beth manning@hodgekittrellsir com

Amanda St arling

Director of Fnance

amanda starling@hodgek ttrellsir com

Mary Al Shade

Chapel Hill Office Manager

Transaction Coordinator

marya shade@hodgekittrells r com

Van St arling II

Cary Broker in Charge

van starling@hodgek ttrellsir com

El zabet h Morgan

Cary Office Manager

Transaction Coordinator elizabeth morgan@hodgekittre lsir com

Administrative

TeamandSupport

MarketingTeam

V ct oria Sosa

Chief Marketing Officer

victoria sosa@hodgekittrellsir com

Bent ley Williamson

Marketing Coord nator

bent eywilliamson@hodgekittrel sir com

Carol ne Burns

Creative Director

caroline swaim@hodgekittre lsir com

Market ing Depart ment

marketing@hodgekittrel sir com

Our dedicated Administration Team and support staff provideyou with expert, professional serviceto help you conduct your real estatebusiness.

Bet h Mann ng

Rale gh OfficeManager beth manning@hodgekittre lsir com

Amanda St ar ing

Director of Finance

amanda star ng@hodgekittrel s r com

Mary Al Shade

Chapel Hill Off ce Manager

Transaction Coord nator marya shade@hodgekittrells r com

Elizabet h Morgan

CaryOffice Manager

TransactionCoordinator first last@hodgek ttrellsir com

MarketingandYou MarketingTeam

Internet Profiles

ALL AGENTS SHOULD HAVE THE FOLLOWING PROFILES:

The two most highly visited real estate search portals in the United States

On Z llow com: Create a professional profi e and nput al your information n Head shot,videos,soc al media links can be added PLEASENOTE: We do not contro Zillow,so if feeds are wrong,we may not be able to correct it.

Zi low, Tru ia & Realtor com

- Update Company informat on on all three sites

- Prof le Photo

- Company Information

- Ema l Address

- Website Address

- Rev ew Bridge Learn ng Courses if you do not current y have accounts on each

- Creating a Z low Profi e

(once you create a Z llow profile ? your prof e wil syndicate to Tru ia)

- Creating a Rea tor com Profile

Rea tor.com is the third most vis ted rea estate search portal in the U.S.

Create a professiona profile and input all your information in ful .

Head shot,v deos,social media nks can be added Past sa es feed from MLS Reviews are submitted directly by customers and clients

SocialMedia Profiles

Facebook & Instagram & YouTube

These are powerful tools to market yourself and your listings Videorules theroost

Facebook

- Update profile photo

- Update company info under Work Section

Instagram

- Update your profi e photo

- Update any reference to where you work

- Add URLlink to ActivePipe

- Update account to Professional

LinkedIn

- Add URLlinkto ActiveP pe

- Create Facebook Bus ness Page

Help you manage your professiona identity,build and engage withyour professional network and access know edge,insights and opportun ties

- Update your prof e photo

- Update your place of work

- Update your Headline ? Real Estate Salesperson or AssociateRea EstateBroker, Hodge& Kittrell Sotheby?s International Rea ty

P nterest

is very popular amongst rea estate cliente e and afic onados; It cancertainly inspire creativity

GoogleMyBusiness GMB

Having a strong on ine presence is cruc al for attracting c ients Goog e My Business (GMB) is a free too that he ps you manage how your business appears n Goog e searches and maps Here?s a step-by-step gu deto settingup your GMB page:

Step 1: Sign Up and Claim (or Start) Your Business

1 Head over to Goog e My Bus ness

2 Sign in to your existing Google account or create a new (free) one

3 C ick ?Manage now?and search for your business name If t doesn? t ex st,se ect ?Create a business with this name?

Step 2: F Out Your Business Information

- Business Name: Use the exact name you operate under, nclud ng any designations (e g ,John Sm th,Realtor®)

- Consistency across platforms is key for SEO!

- Address: Enter the physica address where c ients can meet you (usual yyour office?saddress)

- Phone: Cell phone is ideal or a dedicated business l ne

- Serv ce Area: Spec fy the areas you serve,even if you work outside your office locat on

- Category: Choose ?Real Estate Agent?as your primary category

Step 3: Ver fy Your Bus ness

- Google wi ask you to up oad a v deo of the off ce (address you provided)for ver fication

- It s easiest to use your ce l phone to do th s process Login to GMB on your cel phone to completeth s step

- This process might take a few days,so be patient

Step 4: Opt mize Your List ng for V sib ty

- Add Photos: Showcase your profess ona sm w th high-quality photosof yourself, your off ce, and propertiesyou?ve worked with (with permission)

- Descr pt on: Craft a compel ng descr ption highlight ng your expertise,spec alt es,and un que approach torea estate

- You can use your b o or GMB?s AI Suggest on too

- Webs te: L nk to your ded cated agent page with n the Dan el Gale webs te

- Get Reviews: Encourage sat sfied c ients to eave posit ve rev ews on your GMB page.Reviewsbu ld trust and mprove search rank ng.

Step 5: Keep Your Business Updated

- Regularly update your profi e w th new photos,achievements,and areasserved

- Respond promptly to rev ews,both pos tive and negat ve

- Use Goog e Posts to share local events,open houses,or market updates(avai ab e with nGMB)

Bonus Tip:

Leverage GMB Ins ghts to track how peop e find your isting and what actionsthey take after see ng t Th s datahelps you ref ne your profi e for better resu ts

Add t ona Resources:

- Google My Business Help Center:

MarketingCredit Policy

1 HKSIR?s Marketing Credit Program is based on an agent?s sales production (GCI)

2 Market ng Credit is posted via certif cate in three increments after6 months, 9 monthsand 12 months.

3 The Marketing Credit may only be used for permitted market ng expenses (see below)

4 To use your marketing cred t,please submit your receipt to theDirector of Finance and request to use your Marketing Cred t and you will rece ve a reimbursement

5.Eligib e agents must have a valid,unexp red credit card with ?auto-pay?on fileand enabled in Brokerage Engine,have no overdue or open invoices,have signed theIndependent Contractor Agreement for the year,and have paid all HKSIRfees

6.Agents who are not awarded a Market ng Credit,or who have exhausted theMarketing Credit allotted to them in the current allotted period,must pay 100% of their market ng expenses

7 Agents who do not fully use their annua Marketing Credit maycarry over unused funds from up to 90 days pr or and apply them for up to 90 days after the Credit per od

8.Agents who leave HKSIRmust reimburse the company for all MarketingCredit spent in the12 months prior to eaving the company

CREDIT MAY BE USED FOR

- Property Marketing

- D rect Mail

- Video - Act veP pe

- Social Med a Tools & Subscriptions

- Agent Lifesty e Photo shoots

- Agent Branding Ads

- Custom marketing co ateral

- D g ta ads

- Agent or Property Website

CREDIT MAY NOT BE USED FOR *

- Staging

- C osing g fts

- Conferences/ NetworkingEvents

- Lead Generat on (e g Zil ow)

- Nin a Insta lat on

- Head shots

- Promotional Items(HKSIRswag, SIRChampagne,etc)

- Anything not nvolv ng themarket ng of a property or agent promotion

*Not an exhaustive st

ImportantDocuments

RelocationandReferrals PoliciesandProcedures

SIR G oba Referral Net work Referrals (Company Referrals)

Referrals from the SIRGlobal Referra Network are those that come from SIRaffiliates via the Global Referral Network app in Access They are awarded to agents by the company Upon a successfu clos ng,a 25% referra fee is paid to the referring aff ate office The remaining commission payout is capped at 75%

Websit e Inqu ries

From t me to time,the company receives inqu ries on our website and those inqu ries are awarded to agents as referrals There is no referral fee paid to anyone; however,the commission payout is capped at 75% unless the nquiry is on one of your listings, n which case there s no comm ss on payout cap

Direct Referrals

Direct referrals are those rece ved by you direct y from another agent or firm Direct referrals can come from SIRaffiliates.Upon a successful closing,the agreed-upon referral fee (typically 25%) is pa d to the referring office and you are paid the remaining commission according to your commission level SIRdirect referra s also need to be created in the G oba Referra Network app in Access D rect referra s from other agents/ f rms need to be agreed to n writing us ng a referral agreement provided by the referring company or the one found in z pForms

What det ermines who rece ves company referrals?

- Production

- Vis bility n the office

- Effort

- Exper ence with the buyer's or se er's type of property,area and pr ce range

- Compatibility with the buyer or seller

- Consistent y updat ng SIRreferrals on the Global Referral Network app in Access

How can you receive referrals?

By listing and selling,being present in the office,and display ng effort by part cipating n activities such as phone duty,open houses and provid ng showing help to other agents You may a so consider joining or forming referral groups with other SIRagents and attending SIRnetwork ng events such as the biannual Global Network ng Event (GNE)

StayCurrent With

1 ON DEMAND

? SIRNext Level Learning

2. LIVE TRAINING

? Agent Alliance

? SIRNext Level Learning

3 NINJA SELLING