Driving the share economy for over 60 years
Hire & Rental Magazine - 2027 Media Kit
ire and ental ndustry ssociation
PROMOTING AUSTRALIA’S $12 BILLION HIRE INDUSTRY SINCE 1968 ire and ental ndustry ssociation
Hire & Rental Magazine is the only magazine dedicated to Australia’s equipment rental industry. Keeping readers informed with news, events, policy and member stories; the official magazine of the HRIA helps promote the sustainability benefits and safety advantages of using rental equipment, with well-maintained, compliant, and reliable equipment. HRIA members have been supplying every corner of Australian industry equipment to every industry in Australia for over 55 years! 33% Building 27% Infrastructure 16% DIY & small builders 11% Mining 6% Industrial & maintenance 7% Agriculture
Hire & Rental Magazine - 2027 Media Kit
OUR AUDIENCE ire and ental ndustry ssociation
Hire company owners, senior managers and leaders, improving the productivity of capital equipment supply to industry.
5,600
874
$12.2 bn
Circulation*
Member firms
Industry revenue
2,174
4.6%
$2.4 bn
Branches
Revenue growth
Industry Profit
25% Lifting & access 16% Scaffolding 15% Non-hire goods & services 6% Forklifts 5% Portable accomodation 23% Earthmoving & heavy equipment 10% Other
Hire & Rental Magazine - 2027 Media Kit
*July 2025 Ibis World industry report
PRINT - FEATURES “No matter how big or small, we want to hear your news” ire and ental ndustry ssociation
FEBRUARY Every Issue
Access
AUGUST
NOVEMBER
Powering Forward
News, Member Stories, Policy, Safety, Innovation, TrainingHR & Management, Finance & Advisory, Legislation, Standards & Compliance •
General Equipment
MAY
•
Earthmoving Mini equipment Turf & landscaping Tower lighting
• •
Scissors Spiders
•
• • •
•
Power tools Generators & Compressors HIRE27 (Gold Coast)
Booms
• • •
• •
Cleaning & floor care Concrete saws & cutting Traffic Management Pumps
Telehandlers Forklifts
• •
Compaction Trucks, utes and trailers
•
Trailer & truck mounts Ladders & Scaffolding
•
Faster charge rates
• Event Hire •
Flooring & stages Furniture
• • •
Power Lighting & AV
•
Marquees, tents, structures, linings Care & Maintenance
• • •
Mobile kitchens Catering Equipment HVAC
The all NEw Blue Diamond Greater energy density
Battery Box Ultra Series Battery Energy Storage Systems
Compact design
Ultra 250 • Ultra 400 • Ultra 600 The Battery Box Ultra is more than a battery – it’s an intelligent
Extreme heat tolerance
energy solution designed to cut emissions, reduce fuel costs and eliminate light-load generator runtime. Launching soon!
Send your stories to the editor: editorial@hria.com.au
DDiesel generato Generators • Hydrogen Powered Generators • Battery Energy Storage Systems • Hybrid Power Systems •
To advertise, contact: martinsinclair@hria.com.au | Mob: 0417 450 662 1300 998 647
Hire & Rental Magazine - 2027 Media Kit
advanced built-in safety
1300 998 647
•
• bluedm.com.au
ACCESS IN ACTION
The official magazine of the Elevating Work Platform Association (EWPA). Scissor & spider lifts Booms, vertical & knuckles Telehandlers Scaffolding Truck and trailer-mounted lifts Access in Action
SUPER BOOMS
AUGUST 2025 VOLUME 27 NO.1
Zoomlion signs largest boom in Australia at HIRE25 ZOOMLION ACCESS SUCCESSFULLY COMPLETED THE ON-SITE SIGNING FOR THE ZT72J ULTRA-HIGH TELESCOPIC BOOM LIFT AT HIRE25 IN MELBOURNE.
Haulotte’s Alexandre Saubot speaks exclusively to Hire & Rental Magazine on their 40th Anniversary
Hire & Rental Magazine - 2027 Media Kit
FEATURES
16 Dawnie Pieper talks business growth
05 Haulotte marks 40 years
20 When things go wrong
10 Young professional, Tom Lynch
50 HIRE25 in pictures
With a working height of 72.3m, the ZT72J is now the highest boom lift ever introduced to the Australian market. It represents a major leap forward from Zoomlion previous 58.8m model, ZT58J. It’s a bold step that once again redefines the limits of the Australian access industry. At the ceremony, Dr. Ren Huili, General Manager of Zoomlion Access, expressed appreciation to all visitors and highlighted the brand’s ongoing development in Australia: "Currently, we have established four sales, service and support centres in Melbourne, Sydney, Perth, and Brisbane, laying a solid foundation for localized sales, service, and spare parts supply. Our growing network ensures that our customers receive responsive, professional support across the country." He further emphasized the importance of this landmark signing: "The signing of ZT72J not only marks a new breakthrough for Zoomlion Access, 40
(top) Zoomlion's massive 72.3m superboom, the ZT72J (above) The signing of the ZT72J demonstrates [Zoomlion's] commitment to this market
but also demonstrates our firm commitment to this market. With safer, simpler, and greener access solutions, we aim to empower our partners and elevate industries together." Eight new MEWPs from Zoomlion were showcased at HIRE25, one of the most influential events in the construction and equipment hire industry in the region, including ZTH4018 telehandler, electric scissor lift ZS0607ACW-Li, full electric scissor lift ZS0607E, crawler scissor ZS0612C, vertical mast lift ZMP06, electric articulating boom lift ZA10RJE and ZA14NJE, and diesel articulating b boom ZA14J. AUGUST 2025
EVENTS IN FOCUS ire and ental ndustry ssociation
The only magazine representing Australia’s mass outdoor sporting, entertainment, music festival, wedding and party hire industry. ✓ Marquees & tents
✓ Fencing, barriers & toilets
✓ Catering equipment
✓ Lighting & AV
✓ Heating & air conditioning
✓ Cold storage
✓ Furniture & table dressing
✓ Flooring & stages
FEBRUARY 2025 VOLUME 26 NO. 3
AUGUST 2025 VOLUME 27 NO.1
The Australian Open like you've never experienced it before thanks to Harry the Hirer’s custom-built structures.
Michele Marks, General Manager Expo Event Services, collects the award for Hire Company of the Year in the Events category.
FEATURES 48 Introducing new HRIA Events President, Brett O'Hara
49 Outgoing Events President, Erin Johnston's final thoughts 50 Blueys wins local business award
FEATURES 48 Events President's Message 50 HIRE25 in pictures AUGUST 2025
Hire & Rental Magazine - 2027 Media Kit
49 HRIA sets stage to bring the best out of personal connections
RATECARD - PRINT ire and ental ndustry ssociation
2027 PRICES
HRIA MEMBER RATE
NON-MEMBER RATE
DIMENSIONS (HEIGHT X WIDTH) MM
Single issue
4x rate
Single issue
4x rate
Type
Trim
Bleed
Full Page
$4,336
$3,469
$5,637
$4,510
274 x 184
297 x 210
307 x 220
Half Page (H)
$2,556
$2,046
$3,323
$2,659
130 x 185
Quarter Page (portrait)
$1,825
$1,461
$2,373
$1,899
130 x 86.5
Double Page Spread (DPS)
$6,907
$5,526
$8,979
274 x 400
297 x 420
307 x 430
Front Cover*
$5,262
(HRIA members only)
194 x 184
201 x 210
211 x 220
Premium spots (IFC, OBC, 1st RHP)
$4,656
Access in Action Front Cover*
$3,863
(HRIA members only)
182 x 186
192 x 191
202 x 201
Events in Focus Front Cover*
$3,863
(HRIA members only)
182 x 186
192 x 191
202 x 201
Available subject to conditions* GST Excluded.
Hire & Rental Magazine - 2027 Media Kit
$7,184
SPECIFICATIONS ire and ental ndustry ssociation
DEADLINES
EDITORIAL DEADLINE
BOOKING DEADLINE
ARTWORK DEADLINE
PUBLISH PERIOD
February
December 14th*
December 12th
December 17th*
FEBRUARY
May
March 2nd
March 10th
March 31st
MAY
August
June 9th
June 16th
July 14th
AUGUST
November
September 8th
September 15th
September 23rd
NOVEMBER
ISSUE
before Christmas*
Artwork specifications All supplied artwork must be provided as high resolution (minimum 300 dpi) PDF or TIFF files preferred (with fonts embedded). Please ensure images are properly cropped and scaled as near to 100% of the final advertisement size as possible. Supplied art of high res PDF, TIFF, EPS or JPEG files can be submitted. Images: minimum of 300 dpi at 100% scaling. Line art images minimum of 1200 dpi at 100% scaling. All images must be in CMYK. Image file formats should be TIFF or composite EPS and should not be compressed. Hire and Rental News can assist with advert design and production.
Hire & Rental Magazine - 2027 Media Kit
RATECARD - DIGITAL ire and ental ndustry ssociation
Leaderboard 728 x 90
WEBSITE
NEWSLETTER
HRIA member
nonmember
HRIA member
nonmember
dimensions
Frequency
(per month)
(per month)
(per send)
(per send)
(px)
Leaderboard
$1,755
$2,106
$1,755
$2,106
728 x 90
MREC
$1,181
$1,418
n/a
n/a
300 x 250
*Please ensure a working URL or tacking link is provided with your artwork
All files to be provided as RGB (jpg, gif, png, MP4*)
Reach the combined audiences of the HRIA, EWPA and TSHA through our twice-monthly newsletter and news site.
hireandrentalnews.com.au
Hire & Rental Magazine - 2027 Media Kit
Banner 728 x 90
MREC 300 x 250
HIRE27
Open to HRIA supplier members only. To apply for membership, visit hria.com.au
On 9-10 June 2027, HIRE27 comes to the Gold Coast, connecting the industry’s leaders, innovators and decision-makers for two days of learning, networking and business growth. Featuring leading keynote speakers, expert-led workshops and development program sessions, HIRE27 will equip businesses with the insights and connections needed to thrive in a rapidly changing market. We’ll also celebrate excellence at the Hire Industry Excellence Awards and welcome visitors to the Gold Coast Convention and Exhibition Centre, located in a city preparing to play a key role in the 2032 Olympic and Paralympic Games.
FOR EXHIBITOR AND SPONSORSHIP ENQUIRIES, PLEASE CONTACT: Mob: 0417 450 662 martinsinclair@@hria.com.au
ire and ental ndustry ssociation