HIRE27 Sponsorship / Exhibitor Prospectus
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A message from the HRIA President and CEO HIRE27 is designed to motivate, inspire, and connect professionals from across the equipment and events hire industry, providing a powerful platform for suppliers to showcase the latest technology, innovation, and products shaping the future of hire. Held on the Gold Coast in June 2027, Australia’s only hire industry event comes at a time when the sector continues to demonstrate remarkable resilience and adaptability despite broader economic uncertainty. As businesses seek flexible, cost-effective solutions, the hire industry remains a critical enabler of productivity, sustainability, and growth across the economy.
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The Gold Coast provides a fitting backdrop for HIRE27. As one of Australia’s fastest-growing regions and a future host of key venues for the Brisbane 2032 Olympic and Paralympic Games, the city is at the centre of significant infrastructure investment, development, and opportunity. The HRIA will once again deliver an outstanding conference program featuring keynote speakers, industry leaders, and subject matter experts sharing thought leadership, market insights, and practical strategies that delegates can apply directly to their businesses. Educational workshops, networking functions, and social events will provide further opportunities to connect with colleagues from across Australia and overseas. HIRE27 will also feature the highly anticipated Hire Industry Excellence Awards and Gala Dinner, recognising outstanding achievement through awards including Hire Company of the Year, Supplier of the Year, Best New Product, Young Professional of the Year, and Women in Hire. We look forward to welcoming the industry to the Gold Coast in June 2027 to celebrate innovation, resilience, and opportunity; and be a part of shaping the future of hire. Jeremy Shaw, HRIA President James Oxenham, HRIA CEO ire and ental ndustry ssociation
You need to be a current HRIA Member to exhibit Increasingly, HRIA members tell us how vitally important it is that suppliers demonstrate a commitment to supporting their industry through membership. “I find it difficult to reconcile engaging with suppliers who are not supporting the HRIA through formal participation.” Tier-1 HRIA Member As a means to safeguard the advocacy of the HRIA, all exhibitors and sponsors are required to be current, approved HRIA members. It is also the exclusive rights of paying exhibitors to conduct business negotiations with convention delegates and no one else’s. By including these rights in the terms and conditions, we protect the investment of exhibitors. To make the event more accessible to new suppliers, we express exhibitor pricing after the cost of membership is removed, effectively members don’t pay twice. This helps incentivize new suppliers both at the show and to promote brand variety among our substantial membership base. Being in the HRIA is important to our members and supporting them goes a long way to opening doors to new customers in this sector.
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Thank you to our HIRE26 Sponsors and Event Partners Platinum Sponsor
Gold Sponsors
Silver Sponsors
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Thank you to our HIRE26 Sponsors and Event Partners Bronze Sponsors
Event Partners
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The Event HIRE27 brings together HRIA hire company and supplier members as well as others within the hire and related industries. The show features 2 mornings of conference with outstanding keynote speakers, workshops and panel discussions, numerous networking options as well as 2 full days of exhibition showcasing the latest technology and innovation in access equipment, general construction equipment, traffic management, site services, event hire and more. • HIRE27 promotes productivity, innovation, safety and ethical business practices among its members through the HRIA Code of Conduct. • The exhibition offers suppliers the chance to showcase innovative products within a key part of the industry’s capital equipment procurement cycle. • Stand among Australia’s largest equipment and events inventory investors. • The convention is acknowledged as the peak event for MEWP and Equipment Hire.
What you can expect
550+
1900+ Over 40 10
*Based on HIRE26
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Conference Program TUESDAY 8 JUNE
WEDNESDAY 9 JUNE
THURSDAY 10 JUNE
11am - 5pm Registration Open
8:00am - 4:00pm Registration Open
8:00am - 3:00pm Registration Open
12pm - 2:30pm EWPA Global Access Meeting
9:00am - 10:00am HIRE26 Welcome Plenary session Keynote Speaker
7:15am - 8:30am Women in Hire Breakfast
2pm - 4pm Events Members site tour 6pm - 7pm New and small members networking opportunity 7pm - 9pm Welcome Drinks 9pm - 11pm ClubHIRE
10:00am - 5:30pm Exhibition Open
8:45am - 10am HIRE26 Welcome Back Plenary session Future of Hire Panel
12:00pm - 1:30pm Presidents Lunch
10:00am - 4:00pm Exhibition Open
2:00pm - 3:30pm Business Growth Essentials Panel
11:30am - 12:30pm Future of Hire Panel
3:30pm - 4:30pm Young Professionals and Women in Hire Networking for Success
4:00pm Exhibition closes
4:30pm - 5:30pm Best Stand Presentation / Happy Hour / Women in Hire and Young Professionals Growth Awards 6:00pm - 8:00pm An Evening With Social Function ire and ental ndustry ssociation
8:00pm - 10:00pm ClubHIRE
7:00pm - 11:00pm Hire Industry Excellence Awards and Gala Dinner 11:00pm - 1:00am ClubHIRE
*Program based on HIRE26 and subject to change
Why Exhibit? Exhibiting at the HIRE27 gives you access to the key procurement agents for Australia’s $12.2 Billion hire and rental industry.
“The show is all about connection. As an exhibitor, yes you are here to show product and hopefully sell some. But it is really about getting to see people. There are a lot of places you just cannot get to, and it’s also hard to bring big groups together at other times. Connection is what this show is really about.” Keith Clark – Haulotte
We come to the HRIA Conventions as it is important for us to have visibility. It is also important for us to support the industries we are involved in. So we will always have a booth at the show. Miles Beamish – Finlease
“The show is a great opportunity for us to showcase what we do, talk to our customers and meet with prospects. But is also really great to be able to give back and support the industry.” Dave Cameron – Point of Rental
“When you work in the hire industry there are so many pieces of equipment that you get to play with. When you come to an event like this and see things you haven’t seen before, or didn’t even know existed – it really opens your eyes.” Tony Lockwood – United Rentals
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Previous Speakers
Layne Beachley
Jordana Borensztajn
Mark Bouris
Saroo Brierley
Joe Brumm
Ben Crowe
Li Cunxin
Richard de Crespigny
Kurt Fearnley
John Formica
Kylie Moore Gilbert
Dr Richard Harris
Glenn McGrath
Anna Meares
Gemma Munro
Debbie Lee
David Penglase
Rachael Robertson
Giaan Rooney
Todd Sampson
Mark Wales
Jessica Watson ire and ental ndustry ssociation
HIRE27 Sponsorship & Exhibition Opportunities Overview EXCLUSIONS – Stand furniture, Display / AV
Platinum Sponsor Cost (ex GST)
POA
Area (m2)
Gold Sponsor
Silver Sponsor
Bronze Sponsor
6 x 6 shell scheme
9 x 3 shell scheme
6 x 3 shell scheme
3 x 3 shell scheme
POA
$19,296
$14,472
$9,648
$4,824
36
27
18
9
POA
POA
162
108
54
36
Company brand recognition (electronic and printed at venue)
✓
✓
✓
✓
Verbal acknowledgment by MC
✓
✓
✓
✓
Delegate Bag insert
✓
✓
✓
✓
Event App with contacts and lead retrieval
✓
✓
✓
✓
✓
✓
✓
✓
Wifi Access
✓
✓
✓
✓
✓
✓
✓
✓
Listing in Event App and Program
✓
✓
✓
✓
✓
✓
✓
✓
Entry to the Awards “Best New Product” and “Supplier of the Year”
✓
✓
✓
✓
✓
✓
✓
✓
Exhibitor Delegate Tickets
10
6
4
2
1
1
1
1
Welcome Drinks tickets
10
6
4
2
1
1
1
1
Gala Dinner tickets
10
6
4
2
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Additional Event Sponsorship Opportunities Gala Dinner or Award Category Sponsor
HIRE27 Gala Dinner and Hire Industry Excellence Awards provides the opportunity to celebrate the conclusion of HIRE27 and recognise outstanding companies and individuals within the hire industry.
Sponsorship options available: • • • •
Brand recognition at Gala Dinner MC acknowledgment Opportunity to provide a 2-to-3-minute address Opportunity to place equipment / branding at Gala venue (at sponsors cost) • Company brand recognition on event material • Pre-dinner drinks sponsor • After dinner bar sponsor
Price on application
Additional Event Sponsorship Opportunities ClubHIRE
ClubHIRE takes place at the conclusion of each day’s formalities – it’s where HIRE27 attendees meet up to have a drink, catch up and chat about their day at the show.
Sponsorship options available: • Brand recognition on event material • Brand recognition and acknowledgment on event website and program • Brand recognition at ClubHIRE (venue dependent) • Opportunity to provide branded items at venue and function staff (venue permitting) such as t-shirts, caps, aprons, napkins (at sponsor’s expense)
Price on application
Additional Event Sponsorship Opportunities Welcome Drinks
HIRE27 will be officially launched at the Welcome Drinks on Tuesday 8 June. As a sponsor you company will make one of the first impressions at HIRE27.
Sponsorship options available: • Opportunity to deliver Welcome address • Company brand recognition at Welcome Drinks function venue • Opportunity to position equipment / branding at venue (costs apply) • Brand recognition on event material • Opportunity to provide branded items at venue and function staff (venue permitting) such as t-shirts, • caps, aprons, napkins (at sponsor’s expense)
Price on application
Additional Event Sponsorship Opportunities Client Dinner: An Evening with…
Speaker to be announced.
Sponsorship options available: • Opportunity to deliver Welcome address • Company brand recognition at “An Evening with…” venue • Opportunity to position equipment / branding at venue (costs apply) • Brand recognition on event material • Opportunity to provide branded items at venue and function staff (venue permitting) such as t-shirts, caps, aprons, napkins (at sponsor’s expense)
Price on application
Other Sponsorship Opportunities Make an Impact – promote your brand across HIRE27
There are numerous additional sponsorship opportunities available at HIRE27 providing the opportunity for your brand to make an impression on HIRE27 attendees. Get in touch with us to find out more for sponsorship opportunities including: • • • • • • • •
Happy Hour Registration Sponsor Workshop Sponsor (various opportunities available) Women in Hire and Young Professionals Networking for Success Sponsor Catering Lounge Sponsor Morning / Afternoon Tea Sponsor Venue signage Notepad and Pen Sponsor
There are almost unlimited sponsorship opportunities. Get in contact with us to discuss your ideas and we would be happy to work with you to create a custom sponsorship package to meet your needs.
Get involved For more information regarding partnership opportunities, please contact: Martin Sinclair Publisher & National Commercial Manager 0417 450 662 martinsinclair@hria.com.au
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